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By: IBM     Published Date: Feb 08, 2008
Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.
Tags : pos, point of service, tco, marketing, customer experience, increase sales, profitability, retail
     IBM
By: Integration New Media     Published Date: Apr 01, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
Tags : multimedia, ria, rich internet applications, web development, inm, integration new media
     Integration New Media
By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
Tags : multimedia, ria, rich internet applications, web development, inm, integration new media, website/graphic design
     Integration New Media, Inc.
By: Godfrey     Published Date: Oct 24, 2008
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
Tags : godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing, interactive/pr agencies
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
Tags : godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
     Godfrey
By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
Tags : emetrics, risingmedia, roi, online marketing, marketing optimization, wasp, web analytics
     RisingMedia
By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
     StrongMail
By: Red Hat     Published Date: Jan 21, 2011
Chuck Dubuque - Product Marketing Manager, Red Hat Server and desktop virtualization technologies, which bring cost and agility advantages to enterprise IT, have become mainstream in most datacenters. However, after nearly 10 years, virtualized servers still only represent about 30 percent of x86 production workloads due to technology limitations and the expense of proprietary virtualization platforms. In this session, Chuck Dubuque will cover: * The benefits of datacenter virtualization * Technologies in the open source community that will enable pervasive virtualization * The move to the cloud * The particular advantages of Red Hat Enterprise Virtualization and the Red Hat subscription model
Tags : red hat virtual tradeshow, live event, business agility, enterprise virtualization, product marketing, server, desktop virtualization, datacenter
     Red Hat
By: Red Hat     Published Date: Jan 21, 2011
Douglas O'Flaherty - Senior Manager, Product Marketing, Red Hat Red Hat Enterprise Linux is the proven leading enterprise open source operating system. Now, with cloud computing progressing into the enterprise and public clouds emerging as a viable alternative, Red Hat Enterprise Linux is well positioned to be leveraged as the cloud guest operating system of choice. In this session, Douglas O'Flaherty will cover the technical and business elements of Red Hat Enterprise Linux that are relevant when used in cloud computing infrastructures, emphasizing the unique challenge of public cloud deployments. Session topics will include: * Cloud-relevant technologies included within Red Hat Enterprise Linux * Release models for Red Hat Enterprise Linux on public clouds * ISV certifications * Security * Deployment flexibility & planning
Tags : red hat virtual tradeshow, live event, enterprise linux, operating system, cloud computing, isv certification, security, deployment flexibility
     Red Hat
By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
Tags : kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology, interactive marketing
     Kaon
By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
Tags : kaon interactive, marketing technologies, new generation, product marketing, interactivity, customer engagement, interactive marketing, marketing software
     Kaon
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 report. And, were continuing to innovate. Since the evaluation, weve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how theyre addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile. Forrester Research, Inc.
Tags : digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software, business intelligence, market research, data management/analytics
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. Youll see how new digital marketing technologies and strategies can be applied to in-store interactionsso you can create immersive experiences everywhere your customers go. Read the white paper now to discover: How retailers are blending innovative technologies with traditional shopping Four key approaches theyre using to build Stores of the Future The interactive tools theyre employing to enrich in-store experiences
Tags : customer experience, digital technology, retail, customer needs, retail experience, future of retail
     Adobe
By: CA Technologies EMEA     Published Date: Sep 11, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms- up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
Tags : 
     CA Technologies EMEA
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