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mccm

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By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing, web analytics, customer experience/engagement, email marketing services/software
     Adobe
By: IBM Unica     Published Date: Sep 08, 2011
Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
Tags : ibm, unica, gartner, magic quadrant, crm multichannel, campaign management, mccm, marketing
     IBM Unica
By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing, sales
     Adobe
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