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By: Oracle     Published Date: Jan 08, 2018
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
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     Oracle
By: Oracle ZDLRA     Published Date: Jan 10, 2018
Traditional backup systems fail to meet the database protection and recovery requirements of modern organizations. These systems require ever-growing backup windows, negatively impact performance in mission-critical production databases, and deliver recovery time objectives (RTO) and recovery point objectives (RPO) measured in hours or even days, failing to meet the requirements of high-volume, high transactional databases -- potentially costing millions in lost productivity and revenue, regulatory penalties, and reputation damage due to an outage or data loss.
Tags : data protection, backup speed, recovery, overhead, assurance, storage, efficiency, oracle
     Oracle ZDLRA
By: RSM US     Published Date: Dec 18, 2017
Finance and accounting outsourcing is a growing trend among middle market and high-growth companies, providing a cost-effective way for organizations to improve the finance and accounting function. The key benefits of outsourcing include fractional use of finance and accounting professionals, enhanced processes and technologies, and stronger compliance measures. Outsourcing enables organizations to scale resources up and down as needed with no obligation to pay salaries or benefit costs. Additionally, it alleviates the burden of hiring, training and maintaining accounting staff.
Tags : finance outsourcing, accounting outsourcing, enhanced processes
     RSM US
By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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     Oracle OMC
By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
Tags : martizcx, customer service, customer intelligence, monitoring, social media, web analytics, customer experience/engagement, business intelligence
     MaritzCX
By: Cyren     Published Date: Jan 03, 2018
Do you know what happens during the first 60 minutes of a phishing attack? In this paper, security industry analyst Derek Brink, a Research Fellow at Aberdeen Group, crunches real-world data and measures the business risks of phishing attacks, including calculating the costs of phishing to businesses, the probability of small and large losses, and the ROI on incremental investments in advanced security to prevent phishing.
Tags : it security, cyber threat, security risks, web security, smb, mid size business, security threats, security solutions
     Cyren
By: Cyren     Published Date: Jan 03, 2018
Cyren examined 11.7 million inbound emails at companies using various email security solutions to measure any possible “security gaps” in their protection,and identify any potential risks for the companies. Solutions tested ranged from hosted email services with included security filtering to on-premises email security gateways. The study was conducted during September and October 2017, and revealed that, on average, 10.5% of email delivered to users after being scanned by their current email security solution was spam, phishing, or malware email. The report also summarizes results for three separate cases, which illustrate how penetration rates can vary across different companies.
Tags : anti spam, email security, email fraud, email archiving, office 365, cyber threats, phishing, malware
     Cyren
By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Tags : ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
     Ability Commerce
By: Group M_IBM Q1'18     Published Date: Jan 16, 2018
In our 36-criteria evaluation of security analytics (SA) providers, we identified the 11 most significant ones — BAE Systems, E8 Security, Fortinet, Hewlett Packard Enterprise (HPE), Huntsman Security, IBM, Intel Security, LogRhythm, RSA, Securonix, and Splunk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps security and risk (S&R) professionals make the right choice.
Tags : security analytics platforms, ibm security, security analytics, security and risk
     Group M_IBM Q1'18
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
Tags : marketing attribution, attribution modeling, roi, attribution
     AdRoll
By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: Akamai Technologies     Published Date: May 05, 2017
Every cloud security vendor will give you impressive-sounding metrics for cloud security. But what do they really mean? Our infographic explains which metrics really matter, and what questions you need to ask to get them.
Tags : cloud security, cloud, security, cloud protection
     Akamai Technologies
By: Akamai Technologies     Published Date: May 05, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
Tags : cloud security, data, akamai
     Akamai Technologies
By: Hewlett Packard Enterprise     Published Date: Sep 25, 2017
Every week InfoSight analyzes more than a trillion data points from more than 9,000 customers. How does this translate into true business value? By reducing your business risk with over Six-Nines of measured availability. By providing you with an infrastructure that gets “smarter” every single day. By empowering IT staff to focus on business priorities instead of mundane maintenance.
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     Hewlett Packard Enterprise
By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
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     SAS
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops
     Oracle
By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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     InsideView
By: Lenovo     Published Date: Apr 28, 2017
Involved, informed patients are better able to manage their own care. Today’s technology plays a big role in helping patients to take ownership of their health and collaborate more closely with providers to achieve better outcomes. Here are 10 tips from Lenovo Health for putting technology to work to reach your patient engagement goals: • Mobile devices, tablets, and interactive technology improve the patient experience • Healthcare facilities can remotely monitor patient progress and health post-discharge • Providers can leverage patient portals and other tools to promote population health • Ensuring patient engagement success requires effective measurement • And more... Lenovo Health provides the solutions and expertise to help healthcare organizations engage patients and achieve the vision of customized care anywhere, from hospital to home. Are you meeting your patient engagement goals? Download this checklist now.
Tags : lenovo, lenovo health, healthcare, healthcare technology, improving patient experience, remote monitoring, lenovo health solutions, customized care
     Lenovo
By: OC Tanner     Published Date: Feb 16, 2018
Improving your company culture may be high on your to-do list. But where do you start? Want to see what your employees think about your culture right now? Read on to see how you can effectively measure the overall quality of the employee experience your culture provides.
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     OC Tanner
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