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By: Schneider Electric     Published Date: Jun 06, 2017
If not, you are increasing the risk for costly, unplanned downtime. However, despite the importance of having a reliable flow of electricity, over half of building owners rely on reactive maintenance programs to care for their equipment. This means they wait until equipment fails completely before initiating corrective action, which is typically 3-4 times more costly than taking preventive measures. A good first step to go from being reactive to proactive is having a power system assessment performed to determine the current state and reliability of your electrical system. For more information on Power System Assessments, download our white paper, "Assessing the Health of a Facility's Electrical Power Distribution System".
Tags : electrical engineering services, electrical reliability, electrical risk assessment, power system assessment, risk assessment
     Schneider Electric
By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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     Adobe
By: Oracle     Published Date: May 30, 2017
In this document you’ll discover 1) 6 ways you’re letting your customers down 2) The 4 things you absolutely have to measure 3) The secret to optimisation 4) The proof: How OSN turned around its field service performance
Tags : customer service, field service performance, optimisation, digital transformation, customer experience management
     Oracle
By: Akamai     Published Date: Mar 08, 2017
In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
Tags : video, online video, engagement, customer engagement, content creation, video quality
     Akamai
By: Intel     Published Date: May 15, 2017
This paper proposes a Service Provider Network Maturity Model — a framework by which Service Providers can prioritize activities, measure their progress, and benchmark against best-in-class developments.
Tags : service providers, prioritization, sdn, nvf, networking
     Intel
By: IBM Watson Health     Published Date: Jun 14, 2017
Learn how IBM Watson Health clinical application advisors helped Floyd Health Care System take full advantage of the platform’s many benefits. Business Challenge As part of its journey toward population health management, Floyd wanted to optimize the way it used the IBM® Phytel® solution from IBM Watson Health™ and take advantage of its analytical tools. Transformation With help from an IBM Watson Health clinical application advisor, Floyd expanded its IBM solutions and used their unique capabilities to progress toward a more robust population healthcare model by adding care coordination activities and improving key process measures.
Tags : floyd health care system, ibm, ibm watson health, analytics, healthcare
     IBM Watson Health
By: F5 Networks Inc     Published Date: May 03, 2017
Application delivery services are critical for successful applications. Whether such services add scalability, reliability, or security, most applications rely on one or more. Application Delivery Controllers (ADCs), therefore, occupy a critical place in most application, cloud, and data center designs. But what does "performance" actually mean? In general, ADC vendors publish four main types of metrics to demonstrate performance: Requests per second (RPS) Connections per second (CPS) Transactions per second (TPS) Throughput (often measured in gigabits per second, Gbps) Download now to learn more!
Tags : application delivery controllers, cloud, data center, performance metrics
     F5 Networks Inc
By: Zebra Technologies     Published Date: Jun 07, 2017
Zebra Technologies analyzed the state of the hospitality industry and conducted two research studies. The first study focused on the hotel/resort industry and measured senior executives, IT leaders, guest services and marketing respondents’ views on guest needs, their strategic technology and service plans, and vision for the future. The second consumer study measured travelers’ preferences, technology requirements and opinions on the factors influencing their overall satisfaction at hotels and resorts. The results of these studies are shared in this 2016 Hospitality Vision Study.
Tags : zebra technologies, hospitality, technology convenience, location technologies
     Zebra Technologies
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
     Marketo
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
Tags : marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing
     Bizible
By: Code42     Published Date: Apr 04, 2017
Based on an extensive survey of IT security decision makers across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa, the fourth annual Cyberthreat Defense Report examines current and planned deployment of countermeasures against the backdrop of numerous cybersecurity issues and concerns.
Tags : ransomware, cyber attack, recovery, cyber security, cyber criminals, ransomware as a service, cyberthreat, data breach
     Code42
By: InfoPro Learning     Published Date: Jun 01, 2017
As the benefits of investment in Learning and Development continue to be signaled to the market, Chief Learning Officers and leaders of learning organizations will be taking center-stage in the transformation of their organization. In addition, companies spent just over $180 billion on corporate training last year, putting immense pressure on training leaders to show return on investment. With the spotlight on, these CLOs and other leaders of learning organizations will be measured across three core levers; transforming the business performance of learners, creating learning experiences that engage learners, and improving the operational efficiency of the organization. Download The Three Levers of a Successful CLO to learn the first step in aligning yourself with the three levers that business find most important.
Tags : l&d outsourcing, training outsourcing, business transformation, learning experience, learning strategy, learning measurement, managed learning services, lbpo
     InfoPro Learning
By: Palo Alto Networks     Published Date: Apr 25, 2017
Security practitioners and threat actors are constantly developing new techniques to gain advantages over the other. In recent years, security teams have stepped up their approaches to protecting their infrastructure by fortifying their network perimeter defenses, building up protections against advanced malware, upgrading vulnerable operating systems, automating the delivery of patches to stop exploits, and developing counter-measures to spot intruders. The threat actors looking to circumvent these measures are shifting their attention toward the next weakest link in the security chain – the user.
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     Palo Alto Networks
By: Palo Alto Networks     Published Date: Apr 25, 2017
SANS conducted this survey to explore how organizations are handling prevention. Breaking down possible preventive measures into four major categories or domains (business, architectural design and development, operational, and technology), the survey sought to answer three major questions: 1. What measures have respondents implemented that they believe will prevent breaches? 2. What measures not necessarily implemented do respondents consider preventive? 3. What barriers have stopped respondents from doing what they should be doing?
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     Palo Alto Networks
By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Tags : ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
     Ability Commerce
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
Tags : performance marketing, marketing survey, marketing channels, marketing, performance, advertising
     AdRoll
By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
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