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By: Google     Published Date: Aug 23, 2018
"In a recent global survey conducted on behalf of Google Cloud in association with MIT SMR Custom Studio, respondents were asked: over the last two years, how has your overall confidence in the security of cloud applications and infrastructure changed? The response showed that 74% of respondents have become more confident in cloud security. Read this report and learn more about the measures organizations are taking to manage security across cloud platforms."
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     Google
By: CA Technologies EMEA     Published Date: Sep 11, 2018
Financial management is the heart of project delivery, so why do so many people get it wrong? Sure, there are some projects that have to be done for regulatory reasons, and there will be a small percentage of initiatives that fall into the speculative category, but sooner or later the projects an organization delivers have to generate a return on investment (ROI). The old adage is that we manage what we measure. If we aren’t measuring financial information properly, how can we hope to manage our investments effectively? To learn more about how CA Project & Portfolio Management supports financial management, download today.
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     CA Technologies EMEA
By: TIBCO Software APAC     Published Date: Aug 13, 2018
The popularity of integration platform as a service (iPaaS) started with business users looking to gain control and share data among their proliferating SaaS apps?without needing IT intervention. iPaaS was then adopted by IT to support business users to ensure security measures were being maintained and to provide more of a self-service environment. Now, iPaaS has evolved from a niche solution to taking a much bigger role: Read this whitepaper to learn about: Drivers for cloud integration Five emerging uses cases for iPaaS that enable better responsiveness, APIs, event-driven capabilities, human workflows, and data analysis Questions to ask when evaluating your current solution
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     TIBCO Software APAC
By: CyberSource     Published Date: Aug 31, 2018
Gain a bird's-eye view of how online fraud affects the airline industry Fraud continues to be a major source of revenue loss for the global airline industry. With airlines pushing for more direct bookings and the accelerating use of mobile as a booking platform, incidence of fraud is rising, albeit only slightly. Despite these factors, many airlines are not devoting the necessary resources and tracking the required metrics to measure and control fraud. CyberSource partnered with Phocuswright to benchmark global metrics and trends in fraud management and protection among airlines. The study also explores airline awareness of various fraud-related issues and examines their approaches to and implementation of fraud management tools and services. To learn more, download the study today
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     CyberSource
By: Here Technologies     Published Date: Jul 19, 2018
A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens. In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
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     Here Technologies
By: F5 Networks Inc     Published Date: Aug 16, 2018
As the threat landscape evolves, so must our security controls and countermeasures. Recent research from F5 Labs revealed that applications are the initial targets in the majority of breaches, suggesting that any app can be an attack vector. Cybercriminals are moving their tactics further up the stack using sophisticated application-layer exploits, as well as an emerging wave of automated, bot, and IoTbased threats that are quite capable of evading simple signature or reputation-based detection. Yet, the majority of WAFs on the market today have remained largely unchanged, leaving the applayer exposed, unable to proactively monitor and protect against evolving attack vectors.
Tags : threats, applications, cybercriminals
     F5 Networks Inc
By: ServiceNow     Published Date: Sep 18, 2018
Where are you on the journey to performance analytics excellence? Almost all businesses use some form of analytics, but many are still not applying them to measure performance against quantifiable goals. Use this maturity model to see how far you’ve come on the path to performance analytics—and how far you need to go. No matter where you’re starting from, there’s a path to performance analytics. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
Tags : performance, analytics, servicenow
     ServiceNow
By: Akamai Technologies     Published Date: Jul 02, 2018
Gartner named Akamai a Leader in their 2017 Magic Quadrant for Web Application Firewalls. A web application firewall is an essential element in your defense against application-layer attacks, which pose an ever-greater threat to productivity and security. The Akamai approach to WAF combines: An anomaly detection model A repeatable testing framework to measure effectiveness Threat intelligence to identify the latest threats A cloud platform for global scale Managed security services to help organizations better protect their websites and web applications over time
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     Akamai Technologies
By: DocuSign UK     Published Date: Aug 08, 2018
"Would you like to demonstrate how you can better leverage eSignatures within your company? Hear from real-world deployment experiences from our customers across HR, Legal, Procurement, Sales, IT and Facilities. Transformation Manager Paul Smith will discuss how DocuSign fits into the five-year transformation plan at LV=. With eSignatures, the insurer processes claims 5x faster while realising annualised business benefits of £27.5k. Read this whitepaper to learn how to: - Build and execute a business plan – so you choose the use cases that are right for your business - Identify your highest priority use cases – so you can quickly deliver the greatest ROI and align with your business goals - Measure your results – so you can prove the value to your business"
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     DocuSign UK
By: HireVue     Published Date: Aug 28, 2018
Pre-hire assessments are a proven, scientific way to screen candidates. Today, pre-hire assessments have evolved beyond their legacy standardized-testing roots to measure a candidate’s critical competencies faster, more accurately, and in a way that enhances their candidate experience. EXPECT TO LEARN: Why pre-hire assessments make hiring more data-driven The technologies driving the next generation of pre-hire assessments How the next generation of assessments mitigate bias and control for adverse impact How video-based and game-based assessments provide complementary insight into a candidate’s skills, abilities, and potential Why the multiple-choice pre-employment test is becoming a thing of the past Download the free white paper now
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     HireVue
By: Tenable     Published Date: Apr 30, 2018
When it comes to IT infrastructure, it’s fair to say the perimeter has left the premises. Whether it’s discovering short-lived assets (e.g., containers), assessing cloud environments or maintaining web application security, today’s attack surface presents a growing challenge to CISOs looking to understand and reduce their cyber risk. To combat this issue, a discipline called Cyber Exposure is emerging to help organizations manage and measure this risk. This ebook provides insights on how CISOs are addressing the modern attack surface.
Tags : cyber exposure, iot, vulnerability management, cloud security, mobile security, container security
     Tenable
By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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     Engagio
By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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     Mintigo
By: Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) technologies are rapidly moving beyond the realms of academia and speculative fiction to enter the commercial mainstream, with innovative products that utilize AI transforming how we access and leverage information. AI is also becoming strategically important to national defense and in securing our critical financial, energy, intelligence, and communications infrastructures against state-sponsored cyberattacks. According to an October 2016 report issued by the federal government’s National Science and Technology Council Committee on Technology (NSTCC), “AI has important applications in cybersecurity, and is expected to play an increasing role for both defensive and offensive cyber measures.” Based on this projection, the NSTCC has issued a National Artificial Intelligence Research and Development Strategic Plan to guide federally-funded research and development. The era of AI has most definitely arrived, but many still don’t understand the basics of this im
Tags : artificial, intelligence, cybersecurity, machine
     Cylance
By: Cylance     Published Date: Aug 22, 2018
Even if one minute a day is lost to productivity drains because of PC horsepower allocation to security scans and remediation, the cost over a year across a medium-sized enterprise adds up quickly. A 10,000 employee operation would face over $10M in direct productivity losses alone. As an early trigger for expensive PC hardware refresh is an onslaught of help desk calls, many companies find that they can actually extend the hardware refresh cycle out another 12–24 months simply by employing a security solution that does not tax the PC as heavily. The indirect costs associated with brand reputation and opportunity losses add untold thousands of dollars per year as well. Further, some institutions under green initiatives monitor power consumption related to security measures favor solutions that use less energy. As such, forward-thinking enterprises are looking beyond the software license fees when evaluating security software alternatives.
Tags : system, resource, impact, testing, cylance
     Cylance
By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Tags : ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
     Ability Commerce
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: Spectrum Enterprise     Published Date: Feb 27, 2018
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
Tags : enterprise, digital, connection, revenues, marketing, tactics, technology
     Spectrum Enterprise
By: Box     Published Date: Jun 22, 2018
• Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up — and bringing more of the market to the cloud to meet the needs of users and IT managers alike. • • This report shows how a range of providers measure up to help companies make the right choice when • requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content. • • Use the 2017 Forrester Wave™ report to: o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box. o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs. o Select a vendor. Learn how cloud content management platforms like Box are designed
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     Box
By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: Oracle     Published Date: Jan 08, 2018
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
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     Oracle
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