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measurement

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By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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     Google Analytics 360 Suite
By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Tags : ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
     Ability Commerce
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : attribution, adroll, performance marketing, advertising
     AdRoll
By: Lenovo     Published Date: Apr 28, 2017
Involved, informed patients are better able to manage their own care. Today’s technology plays a big role in helping patients to take ownership of their health and collaborate more closely with providers to achieve better outcomes. Here are 10 tips from Lenovo Health for putting technology to work to reach your patient engagement goals: • Mobile devices, tablets, and interactive technology improve the patient experience • Healthcare facilities can remotely monitor patient progress and health post-discharge • Providers can leverage patient portals and other tools to promote population health • Ensuring patient engagement success requires effective measurement • And more... Lenovo Health provides the solutions and expertise to help healthcare organizations engage patients and achieve the vision of customized care anywhere, from hospital to home. Are you meeting your patient engagement goals? Download this checklist now.
Tags : lenovo, lenovo health, healthcare, healthcare technology, improving patient experience, remote monitoring, lenovo health solutions, customized care
     Lenovo
By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
     Adobe Systems, Inc.
By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
     Acxiom Corporation
By: EMC Corporation     Published Date: Dec 19, 2014
IT infrastructure is the backbone of today's modern business. Find out how Vblock System implementations sped deployments, simplified operations, improved business-support agility, saved money, and freed staff to launch new applications, extend services, and improve user/customer satisfaction.
Tags : it infrastructure, deployments, simplified operations, user/customer satisfaction
     EMC Corporation
By: Possible EMC     Published Date: Dec 22, 2014
IT infrastructure is the backbone of today's modern business. Find out how Vblock System implementations sped deployments, simplified operations, improved business-support agility, saved money, and freed staff to launch new applications, extend services, and improve user/customer satisfaction.
Tags : it infrastructure, deployments, simplified operations, user/customer satisfaction, it management
     Possible EMC
By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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     Adobe
By: Infomatica     Published Date: Jul 15, 2015
The International Institute of Analytics presents healthcare results from their proprietary assessment tool, The Analytics Benchmark, including measurement of data-related tactical competencies and culture/leadership competencies necessary for data-driven decision-making to become ubiquitous inside organizations. Download this paper to benchmark where your organization stands in the five stages of maturity and the five elements of alignment needed for success.
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     Infomatica
By: SuccessFactors     Published Date: Sep 19, 2014
This paper provides 8 recommendations and best practices for turning engagement measurement into results.
Tags : engagement measurement, improving engagement in the workforce, how to measure workforce engagement
     SuccessFactors
By: SuccessFactors     Published Date: Sep 19, 2014
This paper provides 8 recommendations and best practices for turning engagement measurement into results.
Tags : engagement measurement, improving engagement in the workforce, how to measure workforce engagement
     SuccessFactors
By: Senn Delaney     Published Date: Mar 10, 2009
Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
Tags : senn delaney, state of mind, high thriving, measurement, customer focused, brand management, customer-centric, employee management
     Senn Delaney
By: Salesforce.com     Published Date: Apr 19, 2013
Work.com (formerly Rypple) is part of the Salesforce.com family. This social performance management system is most commonly used by organizations looking to improve alignment, performance measurement, and employee motivation.
Tags : salesforce, organization, workforce management, employee performance, goal setting, evaluation, mobile
     Salesforce.com
By: New Relic     Published Date: Oct 16, 2015
How to measure and track the 5 critical drivers of DevOps success.
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     New Relic
By: CA Technologies     Published Date: Nov 02, 2016
Effective metrics and measurements are critical to running a high performance business. Properly applied, they lead you to better insights, better decisions and better business outcomes. They provide feedback to spark improvement and create learning opportunities. They help you identify the right outcomes that drive you toward your business goals. Unfortunately, many businesses misuse these powerful tools in ways that actively destroy the agility they seek to create. In this paper, we highlight nine mistakes organizations make involving agile measurement at enterprise scale—and how to do it right.
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     CA Technologies
By: CAST     Published Date: May 06, 2013
Download the paper to learn about CAST Application Intelligence Platform (AIP), the only enterprise-grade software quality assessment and performance measurement solution available.
Tags : architecturally complex violation, architectural hotspot, architecture of decay, cast, cast aip
     CAST
By: CAST     Published Date: May 07, 2013
As enterprise IT departments increasingly move toward multi-sourcing environments, it is more important than ever to measure ADM deliverables—not only to manage risks by ensuring overall structural quality of systems, but also to objectively evaluate vendors and make smarter sourcing decisions. This paper describes the eight steps for integrating Sofware Analysis & Measurement (SAM) in your outsourcing relationship lifecycle—from RFP preparation to contract development, team transition and benchmarking—to objectively evaluate the reliability, security, efficiency, maintainability, and size of software deliverables. This measurement can greatly improve the maturity in your outsourcing relationships to enhance performance and reduce risk.
Tags : adm, managing risk, sam, software analysis & measurement, sam solutions, vendor management, outsourcing, outsourcers
     CAST
By: Dynatrace     Published Date: May 20, 2016
For all Development Managers, Operations Managers and DevOps Managers, this eBook by DevOps advocate and author Gene Kim will clearly outline: - How leaders are 2.5x more likely to exceed profitability, market share and productivity goals through DevOps - Why your IT delivery model needs to be continuous and collaborative to meet demands for more features faster - Which Milestones to have in mind when plugging performance into the four pillars - culture, automation, measurement and sharing - How identifying bad patterns earlier in development prevents them from making it into production Start accelerating your own results; read this eBook now.
Tags : dynatrace, software development, devops, results, productivity, development
     Dynatrace
By: SuccessFactors     Published Date: Sep 17, 2014
This paper provides 8 recommendations and best practices for turning engagement measurement into results.
Tags : engagement measurement, improving engagement in the workforce, how to measure workforce engagement
     SuccessFactors
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