By: Adobe
Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
right choice.
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By: Adobe
Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones — The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn — and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
right choice.
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By: Adobe
Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel
demand-side platform (DSP) providers, we
identified the 11 most significant ones — Adform,
Adobe, AOL, AppNexus, DataXu, Google,
MediaMath, Rocket Fuel, The Trade Desk,
Turn, and Viant — and researched, analyzed,
and scored them. This report shows how each
provider measures up and helps marketing
professionals make the right choice.
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Download “The CMO Solution Guide to Programmatic Marketing” Now From the RFP, to onboarding, to managing campaigns – what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
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A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
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“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
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By: Adobe
Published Date: Nov 09, 2017
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones — The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn — and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
right choice.
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