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By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
Tags : personalized b2b marketing, b2b buyers, b2b, marketing, personalization
     Dun & Bradstreet
By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
Download this white paper to learn more about these notable findings from IDC's study of HP DC Service customers. HP Datacenter Care Service can reduce the costs of delivering mission-critical business processes by 23%. HP's Datacenter Care Service solution is able to reduce downtime by 88%, adding five hours of uptime annually to each internal user and $835,000 in revenue to each organization. Increasingly, x86 servers will need a higher level of operational support. On average, companies in this study were able to recognize an average ROI of 456% and pay back the initial investment in HP DC Service in six months.
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     Hewlett Packard Enterprise
By: IBM     Published Date: Aug 08, 2016
Open Source application developer platforms aren't "free." Download the Total Economic Impact Of Migration From Open Source Application Servers to IBM WAS Liberty, a Forrester Consulting Total Economic Impact Study commissioned by IBM to learn how WAS Liberty can deliver 122% ROI, reduced infrastructure costs by $350K and improved developer productivity by 12% over open source alternatives.
Tags : ibm, middleware, application infrastructure, open source application servers, ibm was liberty, cloud
     IBM
By: SAS     Published Date: Aug 03, 2016
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
Tags : best practices, communication, marketing, industry books
     SAS
By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
     Wyng
By: IBM     Published Date: Jul 27, 2016
IBM i2 Enterprise Insight Analysis helps analysts and investigators turn large data sets into comprehensive intelligence, in near real-time. With the help of advanced analytics and visual analysis capabilities, analysts can uncover hidden connections, patterns and trends buried in disparate data. Equip analysts and those on the front line with the tools they need to generate actionable intelligence, with mission critical speed.
Tags : ibm, cyber threat analysis, ibm i2 enterprise insight analysis, cyber security, business intelligence, security
     IBM
By: IBM     Published Date: Jul 20, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs?
Tags : ibm, ibm smarter workforce, work trends, employee engagement
     IBM
By: IBM     Published Date: Jul 15, 2016
In this study commissioned by IBM, Forrester Consulting evaluates the changing security threats enterprises face today, as well as the evaluation and adoption trends regarding IPS as a result.
Tags : forrester, ibm, security, consulting, access security, best practices, technology
     IBM
By: IBM     Published Date: Jul 14, 2016
Workiva commissioned Forrester Consulting to conduct a Total Economic ImpactTM study and examine the potential return on investment (ROI) enterprises may realize by deploying Wdesk for Controls Management. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Wdesk on their organizations and how it can be leveraged to optimize the processes necessary to deliver Sarbanes-Oxley (SOX) compliance. This in-depth financial summary finds a 238% three-year, risk-adjusted ROI for a large auto parts retailer. Key outcomes include reduced the effort required to formulate and update processes and controls for SOX compliance resulting in a three-year benefit of $190,568, and simplified audit efforts with improved audit trails in financial controls, delivering three-year present value benefits of $128,965.
Tags : cloud reporting, business management, economic impact, forrester, consulting
     IBM
By: Cisco     Published Date: Jul 11, 2016
As the corporate landscape becomes increasingly mobile, and workers collaborate across a growing range of devices, organizations are implementing an agile and secure unified communications infrastructure. Active deployment of UC technology solutions has been on the rise among enterprises; however, adoption among midsize businesses has been notably slower. Yet in seeking ways to do more with less, midsize organizations are increasingly turning to the cloud and converged networks to provide UC solutions. In October 2013, Cisco commissioned Forrester Consulting to dive deeper into the current usage trends and perceptions of unified communications among midsize organizations (100 to 999 employees) across North America, Asia, and Europe.
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     Cisco
By: Cisco     Published Date: Jul 11, 2016
Transformation doesn’t happen overnight. It takes time, commitment, and an understanding of the operational mission. Today, the Internet of Everything (IoE) is driving transformation by securely extending the network to the tactical edge and providing the Department of Defense (DoD) unprecedented access, agility, and capability.
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     Cisco
By: Cisco     Published Date: Jul 11, 2016
In June 2013, Cisco commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying the CIsco Secure Data Center Solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco Secure Data Center Solution on their organizations.
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     Cisco
By: IBM     Published Date: Jul 06, 2016
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment (ROI) enterprises may realize by leveraging IBM InfoSphere Information Integration and Governance (IIG) solutions.
Tags : ibm, total economic impact, tei study, roi, return on investment, big data data optim, ibm infosphere
     IBM
By: IBM     Published Date: Jul 06, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandisers all now view WCM as mission-critical.
Tags : ibm, mobile, applications, apps, mobile apps, customer engagement, it application, wcm
     IBM
By: CyrusOne     Published Date: Jul 05, 2016
Many companies, especially those in the Oil and Gas Industry, need high-density deployments of high performance compute (HPC) environments to manage and analyze the extreme levels of computing involved with seismic processing. CyrusOne’s Houston West campus has the largest known concentration of HPC and high-density data center space in the colocation market today. The data center buildings at this campus are collectively known as the largest data center campus for seismic exploration computing in the oil and gas industry. By continuing to apply its Massively Modular design and build approach and high-density compute expertise, CyrusOne serves the growing number of oil and gas customers, as well as other customers, who are demanding best-in-class, mission-critical, HPC infrastructure. The company’s proven flexibility and scale of its HPC offering enables customers to deploy the ultra-high density compute infrastructure they need to be competitive in their respective business sectors.
Tags : environment, cyrusone, best practices, productivity, flexibility
     CyrusOne
By: VMware     Published Date: Jul 01, 2016
Higher education is in the midst of fundamental changes that are reshaping the future of both the mission and the business. As technology helps campuses better reach beyond their traditional physical borders, decision-makers expect IT to offer the solutions and leadership needed to deliver better services to students, staff, and researchers while simplifying IT costs and responsibilities. This solution brief addresses how vCloud Air built on the popular vSphere virtualization platform, is helping higher education IT respond to today’s performance, manageability, and security challenges.
Tags : vmware data center, vcloud air, vsphere, hybrid cloud, public cloud, private cloud, disaster recovery, data center extension
     VMware
By: Oracle HCM Cloud     Published Date: Jun 07, 2016
To stay on top in in the competitive world of higher education, institutions are striving to differentiate themselves with innovative programs and high-quality student services. Core to the success of these initiatives is people. How are you attracting the best faculty and staff to deliver the outcomes today's students expect? This white paper describes modern HR best practices for fueling student success.
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     Oracle HCM Cloud
By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Consulting ** This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn: - Top considerations when choosing an eCommerce SaaS platform - The factors most critical to a successful SaaS implementation - Benchmarks on eCommerce processes - Which practices distinguish high performers from all others"
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     Oracle
By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
Tags : telerik, marketing, digital marketing, technology platform, crm & customer care
     Telerik
By: Zerto     Published Date: May 31, 2016
Download this case study today to learn more about how ARA was able to complete a datacenter migration in a compressed window, and how they continue to use ZVR to deliver aggressive service levels across their infrastructure with a product that is very easy to use.
Tags : zerto, virtual replication, medical imaging, datacenter, servers
     Zerto
By: IBM     Published Date: May 25, 2016
In June 2014, IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the IBM PureApplication System. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the IBM PureApplication System on their organizations.
Tags : ibm, middleware, ibm pureapplication, total economic impact, forrester, cloud
     IBM
By: IBM     Published Date: May 25, 2016
IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by migrating from open source Java EE application servers to WebSphere Application Server (WAS) Liberty. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of a WAS Liberty migration on their organizations.
Tags : ibm, application infrastructure, application servers, ibm was liberty
     IBM
By: Dynatrace     Published Date: May 20, 2016
The Art of DevOps: Embark on a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. This eBook gives you, a veteran of application development wars, recommendations that will put you at strategic advantage to win today's war: - Supplement manual tests with automated testing - Add advanced performance monitoring technology to your arsenal to prevent problems from infiltrating your code after check-in - Leverage best-in-class communications and advanced performance monitoring to quickly identify and prevent casualties resulting from poor performance
Tags : dynatrace, devops, software development, application development, testing
     Dynatrace
By: CradlePoint     Published Date: May 17, 2016
Always-on Connections for Store Networks and Powering Intelligent Systems In the fast-paced world of retail, network reliability is everything—but so are security, agility, and cost-effectiveness. Retailers want it all, and they depend on their IT administrators to balance these needs. Whether it’s ensuring an always-on connection for store networks, powering intelligent systems aimed at swaying buyer behavior, or transmitting real-time analytics to inform marketing and inventory decisions, the bedrock of successful retailing is a network that can support the growing list of mission-critical applications dependent on secure Internet connectivity. In the past, finding a solution to balance these demands has been difficult at best. Less expensive wired options like DSL mean hours of downtime each month. Alternatives like T1 connections deliver more uptime but carry a price tag that usually puts large-scale distributed deployments out of reach.
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     CradlePoint
By: IBM     Published Date: May 17, 2016
Analyst Mike Ferguson of Intelligent Business Strategies writes about the enhanced role of transactional DBMS systems in today's world of Big Data. Learn more about how Big Data provides richer transactional data and how that data is captured and analyzed to meet tomorrow’s business needs. Access the report now.
Tags : ibm, intelligent business solutions, big data, transaction data, business analytics
     IBM
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