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mobile commerce

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By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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     Adobe
By: Sitecore     Published Date: Feb 26, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
Tags : wireless management, wireless, communications, business practices, commerce
     Sitecore
By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
Tags : financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
     Akamai Technologies
By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: SAP     Published Date: Sep 19, 2017
Everything is changing in retail. Stores are becoming an omni channel experience; fulfilment and service centers and smart showrooms are enabling endless-aisle commerce. eCommerce and mobile customer experiences are changing retail, as retailers are now entering the third generation of ecommerce, in which IDC identifies eight core capabilities at the heart of the transformation of key operating models. Omni-channel fulfilment practices and new merchandise planning archetypes are emerging to drive profit, and retail technology is fundamentally changing, as digital transformations take shape in the industry. Websites, smartphones, the Internet of Things (IoT), and wearables change customers and their journeys, while 3D printing changes value chains and products, while IoT changes products, stores, and logistics, and artificial intelligence (AI), probably the most pervasive agent of change, will underpin new levels of customer individualization and workforce efficiencies.
Tags : business models, innovation, omni channel, ecommerce, commerce platform, retail
     SAP
By: SAP     Published Date: Sep 28, 2017
Everything is changing in retail. Stores are becoming an omni channel experience; fulfilment and service centers and smart showrooms are enabling endless-aisle commerce. eCommerce and mobile customer experiences are changing retail, as retailers are now entering the third generation of ecommerce, in which IDC identifies eight core capabilities at the heart of the transformation of key operating models. Omni-channel fulfilment practices and new merchandise planning archetypes are emerging to drive profit, and retail technology is fundamentally changing, as digital transformations take shape in the industry. Websites, smartphones, the Internet of Things (IoT), and wearables change customers and their journeys, while 3D printing changes value chains and products, while IoT changes products, stores, and logistics, and artificial intelligence (AI), probably the most pervasive agent of change, will underpin new levels of customer individualization and workforce efficiencies.
Tags : business models, innovation, omni channel, ecommerce, commerce platform, retail
     SAP
By: SAP     Published Date: Sep 28, 2017
Everything is changing in retail. Stores are becoming an omni channel experience; fulfilment and service centers and smart showrooms are enabling endless-aisle commerce. eCommerce and mobile customer experiences are changing retail, as retailers are now entering the third generation of ecommerce, in which IDC identifies eight core capabilities at the heart of the transformation of key operating models. Omni-channel fulfilment practices and new merchandise planning archetypes are emerging to drive profit, and retail technology is fundamentally changing, as digital transformations take shape in the industry.
Tags : business models, innovation, omni channel, ecommerce, commerce platform, retail
     SAP
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Ecommerce industry leaders reveal how to provide a superior shopping experience, win over customers, and maximize ROI. Digital commerce is getting harder. As the pace of change grows faster, the divide between commerce leaders and the competition grows wider. Staying ahead requires resources like The Executive's Handbook to Modern Digital Commerce that contains expertise from the industry's top players You will: - Unleash digital commerce innovation - Learn trends in mobile and consumer shopping - See what's possible with modern digital commerce technology - Hear from top industry voices about what’s next in commerce "
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     Oracle Commerce Cloud
By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow
     Limelight Networks
By: Limelight Networks     Published Date: Aug 08, 2011
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
Tags : limielight networks, mobile commerce, mobile marketing, mobile shopping, mobile strategy, mobile retail
     Limelight Networks
By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
Tags : marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
     Reevoo
By: CyberSource EMEA     Published Date: Jun 28, 2018
Mobile devices are everywhere. 95% of UK millennials now use smartphones1; and it’s estimated that across the globe, nearly a billion more people now use mobile phones today than did five years ago.2 Mobile commerce will continue to grow as smartphones continue to be adopted. For example, forecasts for Europe’s EU 5 (France, Germany, Italy, Spain and the United Kingdom) show mCommerce will account for 43.8% of eCommerce sales by 2020, compared to 32.9% in 2016.3 As fraud teams determine which orders to accept or reject, fraud managers are key to providing a seamless mobile checkout experience. But they also need to protect their business from fraud – and from the damage it can cause to bottom line, customer experience and brand.
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     CyberSource EMEA
By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
Tags : marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce, crm solutions/software, customer experience/engagement
     IBM Marketing Cloud
By: Equinix     Published Date: Sep 28, 2015
This paper summarises the main observations extracted from the Interconnected Commerce: A Revolution in Value Creation whitepaper.
Tags : mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends
     Equinix
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
     Forrester
By: Limelight     Published Date: Aug 22, 2012
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
Tags : web presence, website globalization, saas, mobile publishing, digital presence, limelight, global commerce
     Limelight
By: hybris software     Published Date: Aug 23, 2012
Globalization; social and mobile commerce; and site replacements, upgrades and new launches are driving e-commerce product evaluation and selection. Use this Magic Quadrant as a guide during the vendor evaluation and selection process.
Tags : ecommerce, globalization, social commerce, mobile commerce, product evaluation, product selection, gartner
     hybris software
By: Oracle Global Marketing     Published Date: Nov 16, 2011
This whitepaper takes a look into opportunities for organizations to provide a superior experience focusing on integrating a CRM eCommerce solution.
Tags : ecommerce, business research, enterprise technology, it solution, retail applications, oracle, oracle retail applications, atg commerce
     Oracle Global Marketing
By: Oracle Global Marketing     Published Date: Nov 16, 2011
Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, driven by technical trends.
Tags : ecommerce, business research, enterprise technology, it solution, retail applications, oracle, oracle retail applications, atg commerce
     Oracle Global Marketing
By: Akamai     Published Date: Sep 12, 2012
Did you know that most companies underutilize services that can improve the performance of Web and mobile architectures, focusing mistakenly on more costly and complex solutions?
Tags : akamai, mobile, web, ecommerce, online, digital, mobile solutions, online solutions
     Akamai
By: Cisco     Published Date: Jan 21, 2015
As the Internet of Everything (IoE) drives exponential change — and opportunity — customers and retailers face a complex maze of shopping journeys. Mobility and apps now represent a disruption similar in scope to what we saw with e-commerce in the late 1990s and early 2000s. In the second quarter of 2014, total discretionary retail spending rose 3 percent; e-commerce rose 10 percent; and mobile commerce rose 47 percent.
Tags : digital, shopping, journey, retail, mobility, apps, e-commerce
     Cisco
By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
Tags : mobile commerce, mobile trends, mobile devices, ecommerce, email marketing, emerging marketing, web analytics, marketing research
     Monetate
By: RICS Software     Published Date: Feb 04, 2016
So you’ve built a stable, dependable business. But now you want to expand your store’s growth and capitalize on mobile and ecommerce shopping. There are a few steps you should take before just throwing up some of your products online to make more money. Read more to learn about these steps and best practices to efficiently create the most effective ecommerce site for your business.
Tags : rics, ecommerce guidebook, mobile and ecommerce shopping, storage
     RICS Software
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