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By: Sitecore     Published Date: Feb 26, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
Tags : wireless management, wireless, communications, business practices, commerce
     Sitecore
By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
     Adobe
By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers, mobile devices, interactive marketing, crm solutions/software
     Adobe
By: MobileIron     Published Date: Feb 15, 2017
The third edition of the Mobile Security and Risk Review is a must read and provides IT security leaders with timely information about the mobile threat landscape and the emerging risks facing their organizations. The report also includes a list of the most popular business apps, Apple VPP and DEP adoption metrics, top blacklisted mobile apps and information about healthcare and financial services industries.
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     MobileIron
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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     Oracle Marketing Cloud
By: Lookout     Published Date: Aug 30, 2017
The modern organization has recognized the need to embrace mobile devices in the workplace. Some have fully implemented a bring-your-own-device (BYOD) program, while some have adopted a hybrid model of corporateowned and personally-enabled (COPE) devices. Many companies then choose to deploy an Enterprise Mobility Management (EMM) or Mobile Device Management (MDM) solution to enable some control of the mobile devices that access corporate data. For companies at this stage of mobility, security is the next critical layer. As Gartner states, “It is becoming increasingly important that security leaders look at the anti-malware, mobile threat defense solutions market, the products available and how they should be used."
Tags : enterprise mobility management, mobile device management, mobile security, mobile security solutions, mobile threats
     Lookout
By: VMware Citrix     Published Date: Jan 23, 2018
This paper provides guidance for selecting and purchasing a virtual workspace solution to enable your totally mobile workforce. Five buying decision considerations that directly impact the success of your mobile workspace strategy are discussed in detail. Recommendations for the most critical specifications are given to help you in defining an effective virtual workspace strategy for your environment. The intended audience for this paper is enterprises seeking to empower a completely mobile workforce while enabling IT administrators to manage and secure their rapidly changing networks. IT decision-makers and lineof- business leaders alike will find the insights presented helpful for executing a mobile conversion strategy.
Tags : buying criteria, mobile, workforce, work solutions, vmware
     VMware Citrix
By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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     Oracle OMC
By: Enterprise Mobile     Published Date: Sep 30, 2013
: Interested in knowing what CIOs and other IT executives really think about the future of enterprise mobility? Enterprise Mobile uncovers the results of a survey conducted to assess the business impact of enterprise mobility based on input from technology leaders. The webinar provides tips to prepare for the future of enterprise mobility, secrets to removing barriers to mobile strategy implementation, and shares trends around how other companies are embracing mobile security.
Tags : mobility-as-a service, managed mobility services, byod, bring-your-own-device, enterprise mobile, mobility, enterprise mobility, mobile strategy
     Enterprise Mobile
By: Box     Published Date: Jun 19, 2014
Mobile device management solutions are designed to set and enforce management at the device level, but have no inherent control of applications or content on those devices. As a result, IT leaders are looking to enterprise mobility management solutions to enable management, configuration and security across devices, applications and content – effectively addressing the problem of information sprawl. Learn how the partnership between Box and MobileIron can help you execute a “mobile first” strategy that manages and secures both mobile apps and content.
Tags : box, mobile first, securing information, mobile device management solutions, applications, enable management
     Box
By: Adobe     Published Date: Apr 04, 2018
The key—gleaned from the design practices of mobile leaders—is to balance a human vision with rigorous and focused execution. Sounds obvious? Maybe, but it’s rare to find organizations that do the full process the right way. Here’s what everyone who works on mobile products can learn from the mobile market leaders:
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     Adobe
By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : marketing, mobile, strategic, responsive design, measurement, optimization, customer experience/engagement, business intelligence
     Marketo
By: Cotendo     Published Date: Nov 18, 2011
Learn what's slowing down your dynamic mobile websites and mobile apps-and how to fix it. In this on-demand webinar, join Mobile IT leaders discussing best practices and a new case study on how to speed up the mobile end user experience.
Tags : mobile web best practices, mobile content delivery, mobile acceleration, mobile web performance, mobile website performance, mobile cdn, mobile cloud, mobile application performance
     Cotendo
By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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     Sitecore
By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization, emerging marketing, traditional marketing
     Marketo
By: IBM     Published Date: Oct 10, 2013
With 2.5 billion employee-owned mobile devices in the workplace today, enterprises are struggling to capture the business benefits while bracing their IT infrastructure against data breaches and a deluge of mobile traffic. A new study reveals that the most mobile-savvy organizations are employing specific best practices, including mobile planning, integration, optimization and management to achieve mobile infrastructure maturity.
Tags : mobiles, mobile technology, technology leaders, ibm, global it, it leaders, mobility, wireless
     IBM
By: IBM     Published Date: Apr 08, 2016
"Helping enterprise IT developers, architects, and mobile development leaders select the right platform partners The mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements. Gartner has assessed 20 major vendors that enable enterprise IT developers to create mobile applications for customers, partners, and employees."
Tags : ibm, urbancode, mobile, gartner
     IBM
By: IBM     Published Date: Feb 27, 2014
Learn the best practices that the mobile technology leaders are using and see how your organization could benefit from an infrastructure that supports mobile devices and other mobile solutions.
Tags : mobile, best practices, mobile technology, mobile solutions, mobile devices, mobile collaboration, byod, bring your own device
     IBM
By: Sitecore     Published Date: Mar 03, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
Tags : 
     Sitecore
By: IBM     Published Date: Apr 20, 2017
How to protect against mobile malware. Mobility is transforming enterprises at an unprecedented rate with the continued proliferation of smart devices, explosive development of mobile apps and increased access to work files. Employees are empowered by their organizations to be more productive at virtually any time and from anywhere, adopting policies for Bring Your Own Device (BYOD) and even allowing the use of personal apps for work-related activities. However, organizations have not kept pace with this mobility explosion by deploying the enterprise-grade security needed to protect their sensitive information. Hackers and thieves are seizing on this opportunity to penetrate networks and acquire sensitive work data from mobile endpoints. IT and Security leaders need a modern and robust security solution to proactively detect, analyze and remediate these mobile threats.
Tags : (delete)mobile management, system solutions, data security, software management, personal data management, device management
     IBM
By: IBM     Published Date: Apr 20, 2017
Ninety-nine percent of the enterprise workforce currently uses mobile devices – smart phones and tablets – to perform their jobs today. Nearly 60 percent of security leaders describe their organizations as either partially or fully mobile, deriving enhanced productivity and other business benefits. Reflecting on the survey results provides the opportunity to take a broad view of enterprise mobility and realize how business transformation has begun. Nearly all enterprises now incorporate mobility in their work, and a majority now sees tangible business results from mobility. Organizations are seeing greater efficiencies and productivity from mobile workers.
Tags : mobile security, mobile device management, enterprise data, application security, information security, communication interception, business data
     IBM
By: IBM     Published Date: Apr 20, 2017
Learn how to protect corporate data when users use personal devices for work. The rapid proliferation of mobile devices entering the workplace appears to be like divine intervention to many IT leaders. Mobile devices and their apps have transformed the way we live – how we communicate, travel, shop, work and so much more. This mobility transformation has been so radical, so revolutionary, that it is hard to imagine life without these devices. Bring Your Own Device (BYOD) was born and employees followed with fervor.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     IBM
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