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mobile landscape

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By: IBM     Published Date: Feb 29, 2016
This paper explores the implications of cloud, big data and analytics, mobile, social business and the evolving IT security landscape on data center and enterprise networks and the changes that organizations will need to make in order to capitalize on these technology force.
Tags : ibm, network, cloud, analytics, mobile, social, big data, it security
     IBM
By: IBM     Published Date: May 01, 2017
Today's mobile landscape is very much a moving target. IT managers must keep track of all types of devices and platforms, hundreds if not thousands of applications and a threat landscape that changes by the minute. In this ever-changing environment, IT staff often find themselves drowning in mobile minutiae, overwhelmed by mountains of endpoint data but unable to extract meaning from it or make business decisions based on it. The tactical challenge of keeping infrastructure and business data secure while keeping workers productive each day takes precedence. And even then, IT managers can find themselves choosing between security and productivity as they decide how best to spend limited time and resources. This whitepaper will guide you how to get deep visibility into relevant endpoint data within the platform, granting actionable intelligence that can have a measurable impact on your organization.
Tags : it staff, applications, business data, data security, it managers, endpoint data, device, platforms
     IBM
By: BlackBerry Cylance     Published Date: Mar 12, 2019
Today’s advanced cyber threats target every computer and mobile device, including enterprise endpoints, especially those that make up critical infrastructure like industrial control systems and embedded devices that control much of our physical world. The modern computing landscape consists of a complex array of physical, mobile, cloud, and virtual computing, creating a vast attack surface. Meanwhile, the cybersecurity industry is prolific with defense-in-depth security technologies, despite a threat landscape that remains highly dynamic, sophisticated, and automated. Cylance, however, takes a unique and innovative approach of using real-time, mathematical, and machine learning threat analysis to solve this problem at the endpoint for organizations, governments, and end-users worldwide.
Tags : 
     BlackBerry Cylance
By: IBM     Published Date: Jul 31, 2015
New competitors, new technologies and new expectations created by ubiquitous mobile connectivity are dramatically reshaping—and disrupting—the retail and consumer products landscape. To keep up, retailers and consumer products manufacturers need to understand their customers better than ever before.
Tags : ibm, consumer products landscape, consumer products manufacturers, big data, retailers
     IBM
By: Rapid7     Published Date: Jul 24, 2013
As mobile devices become more common, cybercriminals see them as having huge profit potential, and aim to gain access to the user's confidential personal and financial information. In this Mobile Security Guide, we'll walk you through the mobile malware landscape and what you need to know to keep your organization's data safe.
Tags : rapid7, malware, mobile malware, trojan, virus, app security, mobile device security, iphone security
     Rapid7
By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing, business intelligence, market research, usability
     Quantcast
By: Cisco     Published Date: Jan 05, 2015
The introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration. IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications.
Tags : mobile, video collaboration, portfolios, investments, unified communications
     Cisco
By: Adobe     Published Date: Mar 17, 2016
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
Tags : adobe, sales friction, sales efficiency, kiss rule, customer experience/engagement, sales
     Adobe
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
     Quantcast
By: CMO.com     Published Date: Mar 16, 2017
New analysis by the Adobe Digital Insights (ADI) team reveals some noteworthy shifts in the mobile landscape. The first: Tablets have failed to make a real comeback, despite strong holiday discounting in the United States. Additionally, Google Accelerated Mobile Pages (AMP) is catching on in the United States, where internet saturation is turning the mobile space into a fearsome battleground.
Tags : amp, adobe digital insights, adi, mobile, tablet, amp
     CMO.com
By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : revana, seo, search, integration, data, digital marketing, paid seach, search marketing
     Revana
By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
Tags : rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics
     Rocket Fuel
By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
Tags : personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
     Adobe
By: Cyveillance     Published Date: Jun 20, 2014
Learn about the recent trends and the 2014 outlook for the mobile security threat landscape. Find out how your organization can better prepare to prevent threats that could disrupt your business.
Tags : cyveillance, mobile security, cyberattacks, threats, malicious attacks, security
     Cyveillance
By: Polycom     Published Date: Jul 24, 2014
The introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration. IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications. Download now to learn more!
Tags : polycom, gartner, marketscope, group video systems, endpoints, mobile, video portfolio
     Polycom
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