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By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: IBM     Published Date: Nov 30, 2016
Covering both mobile and Internet of Things (IoT) use cases, this deep dive into offline first explored several patterns for using PouchDB together with Cloudant, including setting up one database per user, one database per device, read-only replication, and write-only replication.
Tags : ibm, cloud, offline-first, pouchdb, ibm cloudant
     IBM
By: Datastax     Published Date: May 14, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications. A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application. Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
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     Datastax
By: Datastax     Published Date: Aug 27, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications. A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application. Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
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     Datastax
By: Druva     Published Date: Nov 09, 2018
The all-encompassing data center is a thing of the past. Modern data environments are distributed and include remote and branch offices, mobile devices, and the Internet of Things (IoT) as well as cloud solutions such as infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). There’s more critical data to back up than ever before. Plus, data silos and fragmented management mean poor visibility, which can make it difficult to comply with regional data residency and security rules as well as service-level agreements (SLAs). On-premises data protection has not kept pace. According to a survey by Fujitsu, 45% of IT managers said they had lost data or productivity related to data protection inefficiency within the last year.1 Often, this is because on-premises backups are cumbersome and do not always happen on time.
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     Druva
By: Symantec     Published Date: Dec 13, 2017
Today’s workforce is increasingly nomadic. Employees use personal and company-owned devices – desktops, laptops, tablets, and smartphones with various operating systems – to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. SymantecTM provides a complete endpoint solution powered by the world’s largest civilian Global Intelligence Network (GIN) to help organizations secure their enterprise and mobile workforce across traditional and modern OS devices used over any network and from any location. Read this white paper to find out more.
Tags : security, defense, cloud, threats, attack, symantec, enterprise, endpoint
     Symantec
By: Symantec     Published Date: Dec 13, 2017
Symantec Endpoint Protection Mobile (SEP Mobile) offers the most comprehensive, highly accurate and effective mobile threat defense solution, delivering superior depth of threat intelligence to predict and detect an extensive range of existing and unknown threats. SEP Mobile’s predictive technology uses a layered approach that leverages massive crowdsourced threat intelligence, in addition to both device- and server-based analysis, to proactively protect mobile devices from malware, network threats, and app/OS vulnerability exploits, with or without an Internet connection.
Tags : mobile, security, technology, deployment, enterprise, crow sourced, intelligence
     Symantec
By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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     Reputation.com
By: OneLogin     Published Date: Oct 24, 2017
SaaS has fundamentally changed security requirements. We used to just go into work, and everything—corporate applications, sensitive customer data, employee health records, etc.—was within the “safe” four walls of the corporate network behind a firewall. Now employees work remotely and use mobile devices, including unmanaged, personal devices. They access SaaS apps that live in the cloud without any sort of firewall that IT can use to monitor and manage access. Prominent examples include Salesforce.com, Google Apps, Office 365, Box, and many others. As employees use these SaaS apps, they are creating proprietary company data, often confidential in nature, that exists outside the control of IT, creating new challenges for security teams. In this new world, IT needs to track sensitive corporate data in third-party SaaS apps, and ensure that only the right people have the right level of access to it. In this whitepaper, we’ll explain ten steps on how to do that
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     OneLogin
By: OneLogin     Published Date: Oct 24, 2017
Enterprises of all sizes are challenged to effectively provide secure access to a rapidly growing mosaic of cloud, on-premise and mobile applications. Whether sanctioned by the enterprise IT group of purchased by departmental shadow IT organizations, individually provisioned applications present a great management burden with multiple negative operational effects: • Time and money wasted by manual on-and off-boarding, and lost passwords. • Security risk from weak, easy-to-remember passwords, as well as from system access by former employees whose credentials are not promptly revoked. • Lack of visibility into who accesses which application, and from where. As a result, enterprises and users encounter a range of obstacles that prevent them from securely operating at speed. At best, users who clamor for access to applications are inconvenienced when they don’t get access quickly enough, or not at all. Worst case, because today’s IT footprint is large and porous, companies face headline-m
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     OneLogin
By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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     Urban Airship
By: CA Tech     Published Date: Jan 04, 2016
This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.
Tags : customer experience, mobility, mobile application, mobile app, mobile application analytics, devops, application management
     CA Tech
By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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     Oracle OMC
By: Bronto     Published Date: May 31, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
Tags : customer, consumer, mobile, technology
     Bronto
By: SAS     Published Date: Apr 16, 2015
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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     SAS
By: Urban Airship     Published Date: Jul 24, 2017
Rich Notifications give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFs and even audio — right on a user’s lockscreen. August 2016 research shows Rich Notifications that include pictures see a 56% higher direct open rate on average than notifications without images. We created this Inspiration Guide to help you envision new possibilities and quickly understand how to implement Rich Notifications with Urban Airship Engage for smarter, more responsive campaigns that lead to better user experiences.
Tags : rich notifications, open rate, images, user experiences, customer engagement
     Urban Airship
By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
Tags : mobile wallet, mobile users, branding, customer engagement, mobile marketing
     Urban Airship
By: Good Technology Corporation     Published Date: Oct 23, 2012
Read this whitepaper to learn how to enable mobile collaboration while maintaining data security and strict end user privacy -whether on BYOD or a mix of corporate- and employee-owned devices.
Tags : virtualization, collaboration, enterprise applications, cloud computing, mobility management, mobile collaboration
     Good Technology Corporation
By: Good Technology Corporation     Published Date: Apr 29, 2013
Extend desktop-level security to mobile users. This whitepaper—Effective Identity and Access Management in a Mobile World—covers how to harness your IAM infrastructure to balance the freedom mobile users want with the security IT needs. Read it now.
Tags : mobile security, secure mobile application, mobile device management, identity management, identity and access management, iam
     Good Technology Corporation
By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
     Brainshark
By: Epicor     Published Date: Jan 16, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
Tags : lumber, building materials, lbm, erp, bistrack, lumber distributors
     Epicor
By: Epicor     Published Date: Nov 19, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Read out this Epicor eBook and discover how else your LBM business can benefit from mobile technologies.
Tags : lumber, building materials, lbm, erp, bistrack, lumber distributors
     Epicor
By: CA Technologies     Published Date: Feb 13, 2015
Organizations are managing a rapidly escalating number of projects due in large part to the consumerization of IT. As a result, you face growing demands for mobile technology-based apps and services – on top of your backlog of already ongoing strategic initiatives. And when priorities keep changing, functioning effectively is difficult without Project and Portfolio Management (PPM) tools that support your need for additional oversight, better decision-making and more efficient use of resources.
Tags : portfolio management, mobile technology, project management, consumerization, decision making
     CA Technologies
By: Monotype     Published Date: Sep 09, 2015
The mobile app marketplace is exploding, and this means your mobile app will face tough competition in the fight for attention and user adoption. One powerful way to attract new users, generate positive reviews and establish your brand identity is with the typefaces you select.
Tags : monotype, mobile apps marketplace, brand identity, global markets, typography, emerging marketing, crm solutions/software, marketing research
     Monotype
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