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By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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     Adobe
By: Box     Published Date: Jun 11, 2014
Box, the leader in Enterprise Content Collaboration, helps businesses integrate these applications and in particular add secure mobile collaboration to Microsoft Office 365. This whitepaper best practices for integrating two common enterprise applications – content creation and collaboration – with Box and Office 365. It provides a guide for business making the transition to the cloud and key use cases for collaboration.
Tags : box, enterprise transformation, enterprise content collaboration, office 365, microsoft, api integration, content creation, content collaboration
     Box
By: CA Technologies     Published Date: Jun 03, 2015
"DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process. Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this."
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     CA Technologies
By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
Tags : enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
     Equinix
By: App Annie     Published Date: Aug 26, 2016
QSR mobile apps are on the rise. See what key players are implementing to keep users engaged throughout the customer journey.
Tags : app annie, aso, aso strategy, optimization, user acquisition
     App Annie
By: CA Technologies EMEA     Published Date: May 23, 2018
To move your business from its current state to the connected enterprise, you have to define a common API to your database and other systems, while providing the infrastructure to support the new model. The new systems must incorporate the security safeguards while ensuring the infrastructure can support the new growing, but variable, load. With the rapid adoption of mobile and web-based services across the industry, the REST architecture has emerged as the de facto standard for API integration across systems. This white paper addresses the concepts of REST, creating REST APIs for your databases and integrating with other systems: • What is REST? • Why use REST for database access? • Building REST infrastructure for database access • The REST enabled database • Integrating REST with other services • Criteria for selecting REST services platform
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     CA Technologies EMEA
By: Adobe     Published Date: Apr 04, 2018
If you’re not thinking about the end user experience before you start a new mobile app, it’s time to start. The most important thing to keep in mind when designing a mobile app is to make sure it’s both useful and intuitive for your users.
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     Adobe
By: Adobe     Published Date: Apr 04, 2018
The key—gleaned from the design practices of mobile leaders—is to balance a human vision with rigorous and focused execution. Sounds obvious? Maybe, but it’s rare to find organizations that do the full process the right way. Here’s what everyone who works on mobile products can learn from the mobile market leaders:
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     Adobe
By: VMware     Published Date: Sep 06, 2017
"Mobile and cloud deployment issues are dominating the concerns of organizations today. End-user mobility and flexibility versus IT control and visibility are the opposing requirements challenging even the most nimble of environments. Organizations are searching for several key capabilities to address this dichotomy: • Infrastructure that is optimized for end users to drive down costs, simplify acquisition, upgrade easily, and support policy management • Flexibility in delivering workspaces to users—on-premises, cloud, and offline—all within a unified workspace with single sign-on • Management capabilities encompassing the entire ecosystem and providing security, compliance, and management of day-to-day end-user environments Download this asset to learn how VMware addresses these needs more effectively than Citrix with the VMware mobile-cloud architect."
Tags : vmware, vmware horizon, mobile, cloud
     VMware
By: VMware     Published Date: Sep 06, 2017
Download this infographic to learn how VMware Workspace™ ONE™ helps more organizations compete in the mobile cloud era by providing productivity-enhancing capabilities that are simply better. Tailored to uniquely provide both end-user mobility and IT control, VMware mobile-cloud architecture addresses the needs of today’s organizations more effectively than Citrix.
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     VMware
By: Moxie     Published Date: Feb 08, 2018
[Template] Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers. By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
Tags : customer, opportunities, engagement, planner, digital, templates
     Moxie
By: Incapsula     Published Date: Nov 06, 2017
Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. According to Kissmetrics, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. Additionally, 50 percent of customers shop on their mobile phones. In other words, your website needs to load fast and be optimized or your customers will leave. The reality is that an e-commerce company can increase revenue by up to 7 percent just by making the load time one second faster. So, how can your company improve its site performance and make it faster? The best practices outlined in this whitepaper can reduce your site’s loading time, improve your user experience, and ultimately increase your company’s revenue.
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     Incapsula
By: Forcepoint     Published Date: Jan 03, 2019
All Clouds are not Equal Today’s organizations turn to the cloud for all types of productivity-gaining tools – including security. Features such as security for mobile users and data loss protection are key, but it’s also important to separate fact from fiction when looking at the infrastructure of the provider. Download the ebook to discover five common misconceptions about cloud-based security infrastructure, and what you should really be looking for in a cloud-based security solution.
Tags : mobile users, data loss protection, cloud security, digital transformation, cyber security, distributed offices, distributed networks
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
All Clouds are not Equal Today’s organizations turn to the cloud for all types of productivity-gaining tools – including security. Features such as security for mobile users and data loss protection are key, but it’s also important to separate fact from fiction when looking at the infrastructure of the provider. Download the ebook to discover five common misconceptions about cloud-based security infrastructure, and what you should really be looking for in a cloud-based security solution.
Tags : mobile users, data loss protection, cloud security, digital transformation, cyber security, distributed offices, distributed networks
     Forcepoint
By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
Tags : mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
     Uberall
By: Citrix NetScaler     Published Date: May 06, 2013
The Mobile future is here now and a network infrastructure that supports mobile initiatives needs to be flexible and scalable, while delivering uncompromised performance and security. With Citrix XenMobile MDM and Citrix NetScaler, IT can address the full range of enterprise mobility requirements. Here’s a guide to help ensure your enterprise mobile workers are empowered with the full mobility their work requires as well as the ability to use the device of their choice. Take advantage of a complete, robust platform that addresses the full range of mobile business requirements—simply and securely.
Tags : citrix xenmobile, citrix netscaler, mobility, delivery enterprise mobility, citrix, mobility
     Citrix NetScaler
By: Brocade     Published Date: Sep 07, 2010
The trend toward more collaborative and open learning environments, fueled by the explosive adoption of mobile devices among students and faculty, makes higher-education campuses fertile ground for wireless LAN technology.
Tags : brocade, wireless lan, open learning, wlan, intrusion protection system, ips
     Brocade
By: CA Technologies EMEA     Published Date: Apr 10, 2018
The rise of the application programming interface (API) represents a business opportunity and a technical challenge. For business leaders, APIs present the opportunity to open new revenue streams and maximize customer value. But enterprise architects are the ones charged with creating the APIs that make backend systems available for reuse in new Web and mobile apps. It is vital that all stakeholders understand that the business goals and technical challenges of an API program are intimately related. Program managers must take responsibility for clearly communicating the key business goals of a proposed API to the architects who will actually build the interface. This eBook outlines best practices for designing results-focused APIs that will form the cornerstone of your API program’s success.
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     CA Technologies EMEA
By: Cherwell Software     Published Date: Sep 22, 2015
The next generation user expects more do-it-yourself IT offerings. Whether it’s self-service portals with interfaces to rival Amazon or personal mobile devices with 24/7 business access, users are requesting more self-service functions and capability. To the modern user of technology “consumer-grade” has become a standard, and it’s ITs’ job to not only appease but genuinely satisfy contemporary users. This research highlights four ways to satisfy the modern user who brings their own knowledge, devices, applications and technical expectations to the workplace.
Tags : business enablement, cloud applications, cloud computing, cloud infrastructure, cloud strategy
     Cherwell Software
By: Kaspersky     Published Date: Feb 05, 2015
This paper reveals how important is effective security software for banking threats.
Tags : online and mobile banking threats, online e-payments, security of online payments, cybercriminals, protection mechanisms used by banks
     Kaspersky
By: F5 Networks Inc     Published Date: Aug 25, 2017
Sixty-three percent of data breaches involve weak, default, or stolen passwords. Why? To put it simply, password fatigue. Think of all the passwords you keep track of for your personal needs—your mobile banking app, your Gmail, your Facebook account, your Amazon Prime… the list goes on. Best practices tell us that we should use a unique and complex password for every service, but due to increased cloud adoption—enabling anytime access to applications from any device—users lean toward convenient but risky password practices.
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     F5 Networks Inc
By: Tact     Published Date: Sep 06, 2016
Did you know that sales reps typically waste up to 16 hours per week on non-selling tasks? If your sales team is spending too much time on non-selling tasks, logging sales activities to Salesforce, hunting for customer information and documents, or copy-pasting data between separate systems, they might resist the rise of mobile CRM solutions like Salesforce1. However, it’s important to figure out how to enable these teams in the field, as 55% of salespeople will access sales applications exclusively through smartphones or tablets by the end of 2016. It’s not surprising that salespeople will increase their use of mobile apps 125% from 2015-2017. In this whitepaper from Tact, you’ll learn 1) common challenges facing field sales teams, 2) a framework for thinking about mobile sales productivity, 3) essential characteristics for evaluating mobile sales solutions, and 4) key trends in mobile sales.
Tags : salesforce, salesforce.com, crm, sales productivity, sales enablement, salesforce adoption, crm adoption, sales management
     Tact
By: ClickExpress     Published Date: May 01, 2013
Download this white paper to gain insight from the research firm IDC which predicts that some 1.2 billion workers will be using mobile enterprise tools by 2011, representing roughly a third of the total global workforce (February 2010). Some of these people are almost exclusively mobile, whereas some will only occasionally use mobile enterprise tools. Whatever the case, there are very few who would argue against the fact that investing in mobility has the potential to raise productivity, accessibility and visibility.
Tags : mobile, solution, deploy, enterprise, global workforce, scalability, integration, device selection
     ClickExpress
By: Absolute Software     Published Date: Jan 29, 2008
Does your PC lifecycle management (PCLM) reflect the issues associated with mobile users? Many organizations face expensive inefficiencies by not managing mobile assets effectively. These inefficiencies include dispersed and manual data collection, and inventory tools that are dependent on a connection to the company network.
Tags : absolute, intel, laptop, saas, managing laptops, pclm, computrace, absolute software
     Absolute Software
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