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monetary value analysis

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By: IBM Software     Published Date: Sep 13, 2011
Discover how a company might identify its best or most valuable customers.
Tags : ibm, customer service, analytics software, database, spss, rfm, monetary value analysis
     IBM Software
By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
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