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multivariate testing

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By: SiteSpect     Published Date: Apr 14, 2015
This e-book explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to improve your web and mobile conversions.
Tags : conversion, optimization, conversion optimisation, increase conversion rate, increase conversion rates, increase online conversion rates, increase online conversion rate, increase conversions
     SiteSpect
By: HiConversion, Inc.     Published Date: Apr 13, 2011
The goal of this white paper is to help you better understand options, limitations, and risks as associated with the various methods employed in attempting to increase e-commerce conversion rates.
Tags : conversion rate optimization, amvo, adaptive multivariate optimization, cro, mvt, multivariate testing, taguchi method, hiconversion
     HiConversion, Inc.
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Tags : direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
     Hacker Group, Inc.
By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
     Webtrends
By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Tags : pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr
     Pardot
By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing
     Amadesa
By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Tags : web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture
     Omniture
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