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By: SessionM     Published Date: Jan 24, 2018
Learn the best strategies to stand out from your competition and increase purchase frequency, recency, spend and customer lifetime value.
Tags : customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
     SessionM
By: BigCommerce     Published Date: Feb 13, 2018
For many years, the Magento ecommerce platform has been the retail inudtry go-to running an enterprise online store. However, when most businesses first made Magento their solution of choice, it was the only viable option out there. Today, Magento is no longer the only option in the mid-market and enterprise retail sectors. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited prodcuts, industry-leading average uptime of 99.99% and 100% during Cyber Week, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
Tags : bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon
     BigCommerce
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
Tags : data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
     Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
Tags : customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
Tags : customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Aberdeen Group     Published Date: Sep 25, 2012
The report will show how Best-in-Class organizations are prioritizing their social spend to improve personalization and brand compliance.
Tags : retail, aberdeen, omni-channel, social, social marketing, marketing, social network, social media
     Aberdeen Group
By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
Tags : customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation
     Epsilon
By: Epsilon     Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
Tags : epsilon, marketing, crm, customer experience marketing, customer experience, crm & customer care, marketing research
     Epsilon
By: Experian QAS     Published Date: Feb 25, 2013
An omnichannel customer experience is more important than ever before. However, this new customer-centric approach requires accurate data in order to be successful. Find out how organizations approach data quality in the changing retail environment.
Tags : omnichannel, data quality, customer experience, customer data
     Experian QAS
By: Aspect Software     Published Date: Feb 11, 2014
Learn why Omni-channel customer experience has become the new gold standard and see how it will allow you to deliver service when, where, and how your customers want it.
Tags : aspect software, unified ip, customer experience, omni-channel customer experience
     Aspect Software
By: Aspect Software     Published Date: Nov 06, 2014
Download Aspect’s newsletter, “Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted” for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors. Download to learn more!
Tags : aspect, digital consumer, self service, voice response market, it leads, ivr investments, omni channel, omnichannel
     Aspect Software
By: SecureNet     Published Date: Feb 18, 2014
This white paper takes shows how the right payment processing and POS technology can help merchants overcome friction points and focus on growing their business.
Tags : securenet, omnichannel commerce, pos, pos technology
     SecureNet
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Genesys     Published Date: Jun 11, 2018
While most companies today support multi-channel customer service, they typically manage individual channels in silos, resulting in a fragmented customer experience. Moving to an omnichannel contact center solution will not only provide a substantial competitive advantage, it will also improve the overall experience and satisfaction of both agents and customers. Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service including: • 50% reduction in processing of duplicate messages across channels • Over 20% increase in First Contact Resolution • 15% increase in CSAT
Tags : omnichannel contact center, customer experience, csat, first contact resolution
     Genesys
By: Adobe     Published Date: Mar 08, 2017
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
Tags : adobe, survey, omnichannel, customer experience, customer experience management, customer-centric approach, marketing
     Adobe
By: CA Technologies EMEA     Published Date: May 23, 2018
In today’s application economy, interaction between a business and its customers, partners and employees is increasingly through apps. And omni-channel access to these applications—from anywhere at any time—is dependent on APIs. These APIs provide an interface for developers to code against, and must be robust enough to support ever-growing demand. As a result, APIs are perhaps the most critical technology in digital business design today. APIs sit between your application clients —apps, websites and devices—and application backends. By leveraging APIs, you can securely stretch the boundaries of your enterprise by tapping into a broad array of digital businesses, digital customers and digital devices. But just as important as the API, is the application backend itself. Behind the API, the data access layer and application logic layer are doing the heavy lifting—implementing business rules, maintaining data consistency and managing interactions with various data sources. These three com
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     CA Technologies EMEA
By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
     Sprinklr
By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
Tags : data, jebbit, remarketing, audiences, omnichannel
     Jebbit
By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
Tags : data, jebbit, remarketing, audiences, omnichannel
     Jebbit
By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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     ttec
By: IBM APAC     Published Date: May 12, 2017
This white paper describes omnichannel IT support, why it has become critical for a superior personalized user experience and how organizations can begin incorporating this more cognitive strategy into their IT support organizations.
Tags : it support, internet of things, iot, cognitive strategy, digital transformation
     IBM APAC
By: LogMeIn     Published Date: Oct 10, 2014
This report outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
Tags : logmein customer service technology, intergrated contact center, customer experiences, customer technology, contact center, interactive marketing, webinars & web conferencing, crm solutions/software
     LogMeIn
By: Oracle     Published Date: Jul 09, 2015
Omni-channel operations and empowered consumers raise the value of advanced inventory management solutions.
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     Oracle
By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
Tags : customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
     Gigya
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