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online conversation

Results 1 - 16 of 16Sort Results By: Published Date | Title | Company Name
By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
Tags : bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness, marketing research
     Bazaarvoice
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
Tags : campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal, social media, mobile marketing, social media marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
Tags : old spice, online conversations, measuring consumer engagement, social media, social media marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
Tags : wom, word of mouth, social media conversation, online conversation, earned media, online consumer opinion, social media, traditional agencies
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
Tags : instagram, vine, consumer insights, online conversation, mobile video sharing, social media analysis, social media, advertising agencies
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
Tags : online conversation, social media conversation, twitter, social media marketing
     Crimson Hexagon
By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
     Brandwatch
By: Ektron     Published Date: Aug 26, 2009
Social media allows people to be more connected than ever before and the mediums available for marketing are changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether they are participating or not.
Tags : social media, ektron, intranets, powerpoint, word of mouth, marketing, .net, cms
     Ektron
By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
     Brandwatch
By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks
     Brandwatch
By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Tags : breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
     Breakout Solutions
By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
Tags : google analytics, pure visibility, goal funnel, conversion, conversion funnel, tools, marketing analytics, goal
     Pure Visibility, Inc.
By: AccelSocial - Citrix     Published Date: Jul 22, 2012
Delivering the three Cs of the modern training experience - collaboration, content and conversation - is easier than you think. Start by taking a look inside your new social media toolkit.
Tags : training, social media, citrix
     AccelSocial - Citrix
By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr
     Online Insight
By: Jive Software     Published Date: Mar 03, 2010
This white paper will provide a framework for creating these types of environments to help facilitate the conversations, as well as guidance around how to apply that content to transform your organization.
Tags : jive, build online community, social web, brand affinity, conversation, community planning, loyalty, collaboration software
     Jive Software
By: uberVU via HootSuite     Published Date: Apr 23, 2013
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Tags : social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks, social media marketing
     uberVU via HootSuite
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