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online display advertising

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By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: AdReady     Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
Tags : search, banner, banner ads, search engine, adready, click-through rate, ctr, roi
     AdReady
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
Tags : iprospect, forrester, online display advertising, search marketing agencies
     iProspect
By: Adometry     Published Date: Nov 21, 2011
As online display advertising experiences unprecedented growth, how can brands ensure success where results are difficult to track and measure?
Tags : 
     Adometry
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