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By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
Tags : web analytics, tagging, real time attribution, web page acceleration, tagman, e-commerce solutions
     Tagman
By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
Tags : techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
     Akamai Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns
     Adobe
By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
Tags : adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing
     Adobe
By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
Tags : demandware, social, millennials, impressions, social media, social influence
     Salesforce Commerce Cloud
By: Zendesk     Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants. The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
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     Zendesk
By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : online research, distribution, e-commerce, search marketing, emerging marketing, internet marketing, crm & customer care, marketing research
     SAP
By: IBM UK&Ireland     Published Date: Nov 14, 2017
Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
Tags : omni channel, retail success, customer empowerment, digital, mobile, ibm
     IBM UK&Ireland
By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Tags : bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
     BI WORLDWIDE
By: CA Technologies     Published Date: Jun 01, 2018
Today’s most damaging security threats are not originating from malicious outsiders or malware but from trusted insiders - both malicious insiders and negligent insiders. This survey is designed to uncover the latest trends and challenges regarding insider threats as well as solutions to prevent or mitigate insider attacks. Our 400,000 member online community, Cybersecurity Insiders, in partnership with the Information Security Community on LinkedIn, asked Crowd Research Partners to conduct an in-depth study of cybersecurity professionals to gather fresh insights, reveal the latest trends, and provide actionable guidance on addressing insider threat.
Tags : 
     CA Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
Tags : 
     HERE Technologies
By: IBM     Published Date: May 19, 2016
In our 21-criteria evaluation of the dynamic case management (DCM) market, we identified the 14 most significant software vendors — Appian, bpm’online, Column Technologies, DST Systems, Eccentex, IBM, Isis Papyrus, Lexmark Enterprise Software, MicroPact, Newgen Software, OnBase by Hyland, OpenText, Pegasystems, and TIBCO Software — and researched, analyzed, and scored them. The evaluation focused on providers’ adaptive, analytics, and mobile features, all critical to helping enterprises tackle increasing volumes of varied and unstructured work. This report helps enterprise architecture (EA) professionals select the best providers to meet their unique needs.
Tags : ibm, forrester, forrester wave, dynamic case management, dcm, software vendors, software
     IBM
By: Schneider Electric     Published Date: Feb 12, 2018
Technology is infiltrating K-12 classrooms at a rapid clip as educators find new ways to employ computing devices and online resources to improve education and learning. Overall, the global market for education-related technology, services and content is expected to grow from $193 billion in 2016 to $586 billion in 2021, a compound annual growth rate of nearly 25%, according to the market research firm Research and Markets.
Tags : 
     Schneider Electric
By: IBM     Published Date: Jul 08, 2016
In our 21-criteria evaluation of the dynamic case management (DCM) market, we identified the 14 most significant software vendors — Appian, bpm’online, Column Technologies, DST Systems, Eccentex, IBM, Isis Papyrus, Lexmark Enterprise Software, MicroPact, Newgen Software, OnBase by Hyland, OpenText, Pegasystems, and TIBCO Software — and researched, analyzed, and scored them. The evaluation focused on providers’ adaptive, analytics, and mobile features, all critical to helping enterprises tackle increasing volumes of varied and unstructured work. This report helps enterprise architecture (EA) professionals select the best providers to meet their unique needs.
Tags : ibm, forrester, forrester wave, dynamic case management, dcm
     IBM
By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: • Advanced traffic steering from failover to GSLB capabilities • Rapid record propagation time • Secondary DNS support • Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now! "
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     Oracle + Dyn
By: TIBCO Software     Published Date: Aug 13, 2018
The banking industry has been talking about improving the customer experience with customer-centric banking for a long time. From a recent study of French retail banks, neobanks and online banks are winning the customer experience battle. To retain customers, traditional banks will need to improve their overall customer experience, a key priority as reported in DBR Research’s Digital Banking Report 2018. All three of the top trends for 2018 are related to improving the overall customer experience. Failing to address these key trends will hurt laggards. Just because you have a digital presence doesn't mean your work is done, it just means that you need to continue to innovate to attract and retain your customer base. But what makes for a successful banking customer journey? Read this solution brief to learn the five pillars of success for the banking customer journey.
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     TIBCO Software
By: Oracle + Dyn     Published Date: Jun 29, 2017
DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: Advanced traffic steering from failover to GSLB capabilities Rapid record propagation time Secondary DNS support Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now!
Tags : 
     Oracle + Dyn
By: Reputation.com     Published Date: Feb 26, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
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     Reputation.com
By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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     Outreach.io
By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
Tags : online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
     Bronto
By: CA Technologies EMEA     Published Date: May 23, 2018
Today’s most damaging security threats are not originating from malicious outsiders or malware but from trusted insiders - both malicious insiders and negligent insiders. This survey is designed to uncover the latest trends and challenges regarding insider threats as well as solutions to prevent or mitigate insider attacks. Our 400,000 member online community, Cybersecurity Insiders, in partnership with the Information Security Community on LinkedIn, asked Crowd Research Partners to conduct an in-depth study of cybersecurity professionals to gather fresh insights, reveal the latest trends, and provide actionable guidance on addressing insider threat.
Tags : 
     CA Technologies EMEA
By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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     Reputation.com
By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
Tags : customer, store, consumer, business, read-to-buy, local marketing, reputation management
     Uberall
By: ServiceNow     Published Date: Oct 11, 2017
ServiceNow commissioned Intergram Online Research Services to survey 200 senior managers in customer service roles at U.S. firms with at least 500 employees to rate their customer service approaches. The analysis of the results revealed three characteristics that separate the companies with the very best customer service from those that struggle.
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     ServiceNow
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