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By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
Tags : oneupweb, online marketing, online advertising, search engine marketing, sem, search engine optimization, seo, paid search engine marketing
     Oneupweb
By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
Tags : forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
     ClearSaleing
By: Intercom     Published Date: Apr 05, 2018
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
Tags : 
     Intercom
By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
Tags : 
     Intercom
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation
     AdAgility
By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
Tags : kenshoo, 2012 uk christmas, online retail, e-commerce, shopping, search marketing, advertising, online advertising
     Kenshoo
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
     Ensight
By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
Tags : network latency, website performance, latency, dns network, business intelligence
     Dyn
By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
Tags : truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
Tags : truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
     TRUSTe
By: RPM Direct Marketing     Published Date: Jun 25, 2010
Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.
Tags : rpm, direct marketing, results, roi, rapid performance, marketing message, interactive/pr agencies
     RPM Direct Marketing
By: LeapFrog Interactive     Published Date: Jul 09, 2009
The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!
Tags : leapfrog, utilize, online, offline, advertising, integration, marketing, consumer
     LeapFrog Interactive
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: Quantcast     Published Date: Oct 28, 2013
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you're new to online advertising or want to improve your display performance,read our game plan for a winning display strategy.
Tags : display advertising, display ad spend, ad spend, rtb, real time bidding, click data, conversions, display performance
     Quantcast
By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm
     Quantcast
By: AdReady     Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
Tags : search, banner, banner ads, search engine, adready, click-through rate, ctr, roi
     AdReady
By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Tags : iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry
     AdMob
By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
Tags : search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending
     Clickable, Inc.
By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper „Die echte Welt der Echtzeit-Werbung“ soll Hilfestellung bieten, wie das Ökosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklärt.
Tags : rta, rtb, quantcast, programmatic advertising, emerging marketing, advertising agencies, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Tags : display advertising, quantcast, rtb, advertiser solutions, emerging marketing, business intelligence, market research
     Quantcast
By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
Tags : digital marketing, mobile marketing, mobile applications, online advertising, search marketing, email marketing, emerging marketing, social media
     Marketo
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
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