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By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : live person, chat software, interactive marketing
     Live Person
By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
Tags : search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue, search marketing agencies, search engine optimization (seo)
     Medium Blue
By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
     ForeSee Results
By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
Tags : e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
     EchoMail Inc.
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Tags : pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem
     Engine Ready
By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
Tags : pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem
     Engine Ready
By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Tags : lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing
     Omniture
By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Tags : website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
     ProjectLocker
By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
Tags : social, social media, one up web, oneupweb, survey, poll, ipod, wii
     Safe Software
By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr
     Online Insight
By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management
     Live Person
By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
     ForeSee Results
By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
Tags : iprospect, forrester, online display advertising, search marketing agencies
     iProspect
By: Oneupweb     Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
Tags : oneupweb, lisa wehr, franchisor, franchisee, franchise, franchise 500, search engine optimization, search engine marketing
     Oneupweb
By: Bronto     Published Date: Sep 26, 2011
Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
Tags : whitepaper, bronto marketing platform, bronto, white paper, email marketing, holiday, holidays, holiday season
     Bronto
By: Bronto     Published Date: Jan 03, 2013
Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Bronto     Published Date: Jan 03, 2013
Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
Tags : emetrics, risingmedia, roi, online marketing, marketing optimization, wasp, web analytics
     RisingMedia
By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
Tags : globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click, other
     GlobalSpec
By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
Tags : email marketing, tailored marketing, online marketing, email newsletters, email marketing services/software
     TailoredMail
By: OrderDynamics     Published Date: Dec 08, 2008
Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.
Tags : orderdynamics, customer loyalty, curly hair solutions, online advertisement, pay per click, e-mail based marketing campaigns
     OrderDynamics
By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
     emedia
By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
     WinGreen Marketing Systems
By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Tags : lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar, interactive marketing
     GoToWebinar
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