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By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : online content, ardath albee, citrix gotowebinar, marketing content, lead generation, content management systems, interactive marketing, webinars & web conferencing
     GoToWebinar
By: Oshyn, Inc     Published Date: Sep 08, 2010
Today successful websites depend on the right technology, the right content and the right online marketing.
Tags : social media strategy, online marketing, content strategy, website marketing, web content management, wcm, cms, content management systems
     Oshyn, Inc
By: EPiServer Customer Engagement Platform     Published Date: Nov 17, 2010
How companies can get more engaged by building and participating in social communities, rather than have the social universe speak about the company without their knowledge or involvement.
Tags : social community, branding, social media, online marketing, engagement, cms, marketing software
     EPiServer Customer Engagement Platform
By: DIR Incorporated     Published Date: Jan 13, 2011
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
Tags : viral marketing, social media, online marketing, interactive marketing, dir incorporated
     DIR Incorporated
By: Puppet Labs     Published Date: Apr 05, 2011
Puppet enabled Constant Contact to transition away from its legacy deployment infrastructure and adopt DevOps practices that increased productivity and efficiency.
Tags : puppetlabs, puppet labs, email, online marketing tool, legacy deployment infrastructure, productivity
     Puppet Labs
By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
Tags : online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail
     Anthem Marketing Solutions
By: Spredfast, Inc.     Published Date: Mar 04, 2014
Are you ready to make the most of your social strategy and build lasting relationships?
Tags : spredfast, viral video, online video, marketing, social strategy
     Spredfast, Inc.
By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
Tags : online video, marketing, emerging video, digital, web analytics, video, knowledgevision
     KnowledgeVision
By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
Tags : online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
     Adobe
By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Tags : content marketing, digital marketing, online marketing, online marketers, adobe, mobile marketing, online video marketing, social media marketing
     Adobe
By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
Tags : marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
     Adobe
By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : digital video, online video, digital video consumption, social media and video, tv content, online video marketing
     Adobe
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : search, search marketing, mobile marketing, mobile marketing trends, mobility trends
     Adobe
By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending, email marketing, emerging marketing, social media, advertising agencies
     Adobe
By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Tags : influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
     Crowdtap
By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area
     Semcasting
By: Semcasting     Published Date: Feb 14, 2013
This White Paper illustrates three important lessons learned as a result of executing highly targeted campaigns for 36 elected offices in November of 2012.
Tags : hyperlocal targeting, hyper-local targeting, location-based targeting, hyperlocal advertising, hyper-local advertising, digital marketing, ip address targeting, ip geo targeting
     Semcasting
By: Semcasting     Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Tags : digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, digital target, online marketing strategies
     Semcasting
By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
Tags : aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions, voice of the consumer, internet marketing, marketing research
     Crimson Hexagon
By: DNN Corp.     Published Date: Mar 26, 2014
This step-by-step playbook walks you through the five most important things you must do to recruit and engage your community. In this free playbook you’ll find: • 10-point quick start checklist, • Key responsibilities for the Community Manager, • Top Tactics for recruiting and engaging community members Download this free playbook with all the essentials you need to build and manage your organizations online community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, marketing software
     DNN Corp.
By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
Tags : dnn, online communities, marketing communities, community management, email marketing, social media, interactive marketing, marketing software
     DNN Corp.
By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this special report from LeadTail and DNN, loaded with charts and analysis of the Twitter patterns of marketing decision-makers at mid-sized companies
Tags : dnn, online communities, marketing communities, community management, email marketing, twitter marketing, leadtail, social web
     DNN Corp.
By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
     DNN Corp.
By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
Tags : evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time
     Evergage, Inc.
By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Tags : adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
     Adobe
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