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By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
     Adobe
By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
Tags : how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages, large facebook pages, social media, customer experience/engagement
     Socialbakers
By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Tags : swyft, branding, brand advocates, consumer, purchase intent, content, media
     Monotype
By: Riverbed     Published Date: Oct 17, 2012
Faster page load times for Microsoft SharePoint provides user with a more satisfactory experience. This whitepaper examines how two techniques can optimize delivery of web content both separately and delivering up to 4x improvement.
Tags : wan optimization, riverbed, sharepoint, application processing, sharepoint, performance
     Riverbed
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
     Marketo
By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
Tags : search marketing, website development, emerging marketing, internet marketing
     Acrolinx
By: KnowledgeTree     Published Date: Jul 01, 2013
Learn best practices for using your marketing collateral to sell more effectively in Salesforce.com. This 39-page eBook will help you learn how to match content to your selling process, select content that advances your sales process, measure which content is most effective for your sales situation and multiply your sales, like one company that added $7 million in new business.
Tags : content marketing, content automation, content selling, content marketing solutions, sales enablement, sales enablement tools, sales
     KnowledgeTree
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
Tags : promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget
     Marketo, INC.
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, case study, lilly pulitzer, emerging marketing, social media, crm & customer care, e-commerce
     Curalate
By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, emerging marketing, crm & customer care
     Curalate
By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
Tags : gleanster, marketing, b2b, market research, lead generation, traditional marketing, business intelligence, data management/analytics
     Gleanster
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
Tags : pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
     Pardot LLC
By: Splunk     Published Date: Apr 16, 2012
Read how Splunk enabled WhitePages, the largest on-line directory of people and businesses, to protect the site's content and the brand by monitoring abusive site traffic and learn how Splunk's in-house search eliminated a data warehouse investment.
Tags : splunk, whitepages, traffic, warehouse, data warehouse, directory, investment, threats data
     Splunk
By: IAG Consulting     Published Date: Nov 01, 2006
This white paper is structured so that each page is its own "mini-white-paper" but each is also part of a total look at better structuring requirements documents, processes and content completeness. At the end of this paper is a one page "tear-out" summary which is both a shortened distillation of the content, and a diagnostic tool to start a peer discussion on your organization's performance.
Tags : it management, digital mosaic, executive guide, business requirements, business management, strategy, business analysis, productivity
     IAG Consulting
By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Tags : pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr
     Pardot
By: IBM     Published Date: Jul 01, 2015
Only IBM MobileFirst Platform delivers rich services and then integrates them for an effective end-to-end experience. Choose your need and watch a demo. Bookmark this page as we regularly add new content.
Tags : ibm, apps, demo, mobilefirst, power, resources, personalization
     IBM
By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
Tags : spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
     Spredfast, Inc.
By: Yottaa, Inc.     Published Date: May 09, 2014
If your website takes longer than 3 seconds to load, it's already losing revenue. Case studies from dozens of companies like Amazon and Google prove that page load time has a direct link to metrics like cart abandonment, page views, and conversion rate. In short, speeding up page load times through web performance optimization (WPO) may be the most efficient way to increase the ROI of your website. This guide covers the many ways that improving web performance can impact your bottom line, so that you’re equipped to prove the ROI of improving your site’s performance. Download the free guide now!
Tags : roi, conversion rate, page optimization, web performance optimization, wpo, front end optimization, feo, content delivery network
     Yottaa, Inc.
By: Yottaa, Inc.     Published Date: May 09, 2014
Most sites aspire to faster page load times. But in order to improve, you first need goals based on real data. Only robust performance benchmarking will tell you how your user experience stacks up against competitors, and how performance varies in all the regions you sell to. This guide presents 9 key tips to ensure you get actionable insights from benchmarking performance against competitors, including common oversights and best practices. The guide also links to free tools that can help you to accomplish your benchmarking project. Download the eBook here!
Tags : benchmarking, performance monitoring, website testing, page load time, web performance, optimization, testing tools, free tools
     Yottaa, Inc.
By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
     Curalate
By: Gleanster Research     Published Date: Oct 10, 2012
This 7 page research study from Gleanster Research explores how Top Performing enterprise retail organizations create unique and compelling customer experiences online, with integration between web content management and ecommerce platforms.
Tags : 
     Gleanster Research
By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : act-on, ebook, page content, seo, search engine, search optimization, keyword search, organic clicks
     Act-On
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