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By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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     Marketo
By: Akamai Technologies     Published Date: Sep 12, 2017
In his time as Director of E-Commerce at Linen Chest, Riaz Faride was faced with a challenge right out of the gate. He found himself responsible for a site that had page load times ranging anywhere from 6 to 30 seconds. Linen Chest’s site was heavy, images were hosted on the origin, and code was never refactored and needed to be optimized. Riaz knew he needed to make some changes, and fast.
Tags : case study, linen chest, image hosting, image optimization
     Akamai Technologies
By: Akamai Technologies     Published Date: Sep 12, 2017
In the face of changing consumer demands and expectations, publishers are seeking new ways to reach and engage their audiences. With this in mind, Akamai and Telegraph Media Group combined efforts to test a hypothesis: would the optimization of image display improve page load times enough to boost session lengths and ad impressions?
Tags : akamai, telegraph media group, image optimization
     Akamai Technologies
By: Dell     Published Date: Nov 20, 2014
Harsh environments for PCs are not confined to factory floors and constructions sites today. They also include hospitals, trucks, and even some classroom settings, among others. A new study from IDG Research and related two-page paper detail just what environmental threats worry buyers the most, and therefore what laptop purchasing criteria rank the highest. Tying together strong computing capability with a highly productive operating system in the right rugged notebook solution is possible. Download this two-page paper to learn the most important factors driving needs for refreshed rugged systems.
Tags : rugged laptops, environmental threats, laptop purchasing criteria, refreshed rugged systems
     Dell
By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
Tags : financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: Dynatrace     Published Date: Apr 26, 2017
It's impossible to optimize every page and action of every transaction for every device and user location...you need to identify the pages and actions that matter most and build an optimization plan. This report details how T-Mobile did exactly that, and how you can do the same: Base your plan on your own business and visitor data Correlate performance to transaction completion rate Determine where you'll see the most return for your technology and time investment Download the report to read more.
Tags : digital experience, digital experience monitoring
     Dynatrace
By: Dynatrace     Published Date: May 20, 2016
This report details how T-Mobile did exactly that, and how you can do the same: - Base your plan on your own business and visitor data - Correlate performance to transaction completion rate - Determine where you'll see the most return for your technology and time investment
Tags : dynatrace, software development, devops, tmobile, digital performance, speed
     Dynatrace
By: Lucidworks     Published Date: Aug 24, 2016
Online search functionality should feel seamless. Type what you’re looking for, and watch it appear instantly—like magic. No stumbling through category hierarchies or landing pages; just fast, accurate, search results pointing you to exactly what you want. Unfortunately, ecommerce search isn’t quite there yet. Download this eBook to learn 12 must-have query types to optimize your organization's eCommerce search.
Tags : query types, search engine optimization, seo, search functionality, search results, ecommerce search
     Lucidworks
By: Intel Security     Published Date: Oct 21, 2015
This 36 page report highlights some of the many ways that security technologies and services - from silicon to sign-on are evolving to provide the visibility and control needed to deploy workloads flexibility in the evolving datacenter, which spans both private and public clouds.
Tags : mcafee, intel, security, data, cloud
     Intel Security
By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
Tags : retention rates, push notifications, app traffic, user engagement, user churn
     Urban Airship
By: AppNeta     Published Date: Oct 28, 2013
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events (page load, submit a form, interact with a visualization, etc.) and all these events have an associated latency to the client. However, are certain types of latency more noticeable to the user then others?
Tags : appneta, web applications, applications, applications latency, web applications latency, latency, client latency, time to first byte
     AppNeta
By: AppNeta     Published Date: Oct 28, 2013
Performance for end users is the metric by which most businesses judge their web applications’ performance: is the responsiveness of the application an asset or a liability to the business? Studies show that users are growing more and more demanding, while average page-loads are getting bigger and bigger. Combine that with frequent releases and cross-business updates, and pretty soon the optimization job is never quite done.
Tags : appneta, application performance, rum, real user monitoring, synthetic monitoring, optimization, application performance management, apm
     AppNeta
By: F5 Networks Inc     Published Date: Jul 21, 2014
Most organizations are concerned with the speed of their applications. Whether it involves an internal business application or a customer-facing shopping site, web application performance can have a huge impact on business performance. A faster-performing web application results in greater sales, better user engagement and improved productivity. The aim of accelerating these web applications is to improve the end-user experience with faster page-load times and more responsive interactivity. Read this article to learn more about the essential principles driving web application acceleration technologies today.
Tags : web app, acceleration, implementation, data, performance
     F5 Networks Inc
By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : marketing, mobile, strategic, responsive design, measurement, optimization, customer experience/engagement, business intelligence
     Marketo
By: F5 Networks Inc     Published Date: Jan 22, 2009
Getting your applications to work properly over a Wide Area Network (WAN) is a complex task, and it is not likely to get easier any time soon. Trends such as data center consolidation, the advent of Web 2.0 applications, and the move to web-based application delivery have only served to increase complexity and slow user response times. Often, the result is sluggish application response and at worst, abandoned applications and shopping carts due to slow or failed web page loads. The good news is that you can do something to improve application performance over slow or congested WAN networks. An Application Delivery Network can accelerate your applications and help make sure they’re secure, fast, and available.
Tags : acceleration, data center consolidation, web-based application, application performance, application delivery network, accelerate, optimize, big-ip
     F5 Networks Inc
By: Riverbed     Published Date: Oct 17, 2012
Faster page load times for Microsoft SharePoint provides user with a more satisfactory experience. This whitepaper examines how two techniques can optimize delivery of web content both separately and delivering up to 4x improvement.
Tags : wan optimization, riverbed, sharepoint, application processing, sharepoint, performance
     Riverbed
By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
Tags : tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
     Ensighten
By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
Tags : tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
     Ensighten
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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     Marketo
By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
Tags : limelight, marketing, webpage, internet, digital marketing, webpage speed, internet connection, interactive marketing
     Limelight Networks
By: Limelight Network     Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
Tags : webpage speed, page load, e-commerce, online shopping, transactions, mobile shopping, interactive marketing, web analytics
     Limelight Network
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