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By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that discusses the need for paid advertising with the rising decline of organic reach.
Tags : paid ads, paid advertising, paid social advertising, facebook advertising, facebook ads, youtube ads, twitter ads, twitter advertising
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAPíS marketing team and how that has benefited the business.
Tags : marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
     Spredfast, Inc.
By: Sprinklr     Published Date: Apr 02, 2018
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
     IBM
By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
Tags : forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
     ClearSaleing
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
     Spredfast, Inc.
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