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By: Oracle OMC     Published Date: Nov 30, 2017
Itís no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organizationís success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how theyíre incorporating ABM into their marketing strategies, wha
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     Oracle OMC
By: SAP Inc.     Published Date: Jul 28, 2009
Companies can squeeze further business benefits from their existing SAP ERP and supply chain systems in order to save money at a time when it's desperately needed. This Report, which summarizes detailed data from a field study conducted exclusively for AMR Research SAP Peer Forum clients, was written to help business audiences looking for every opportunity to reduce the total business expenses of their huge, existing investments in SAP.
Tags : sap, fast payback, detailed data, business expense projects, sap erp, supply chain systems, amr, peer forum
     SAP Inc.
By: SAP Inc.     Published Date: Jul 28, 2009
Companies can squeeze further business benefits from their existing SAP ERP and supply chain systems in order to save money at a time when it's desperately needed. This Report, which summarizes detailed data from a field study conducted exclusively for AMR Research SAP Peer Forum clients, was written to help business audiences looking for every opportunity to reduce the total business expenses of their huge, existing investments in SAP.
Tags : sap, fast payback, detailed data, business expense projects, sap erp, supply chain systems, amr, peer forum
     SAP Inc.
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