RSS feed Get our RSS feed

News by Topic

personalize

Results 1 - 25 of 323Sort Results By: Published Date | Title | Company Name
By: Oracle OMC     Published Date: Nov 30, 2017
This white paper shares insights gleaned from Demand Gen Report’s own research, along with interviews with industry experts, to dispel five common myths associated with marketing automation. In doing so, it highlights the benefits of using this type of system, explores what it takes to unlock its range of potential, and explains how to apply marketing automation for personalized, buyer-centric marketing.
Tags : 
     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
Tags : 
     Oracle OMC
By: NEC     Published Date: Jan 28, 2010
Case Study: NEC provided intuitive and user friendly technology to enrich the whole guest experience with improved service times, personalized assistance and quality communications.
Tags : nec, peninsula shanghai, hotel, network solutions, real-time communication, productivity, ip telephony server, wireless technology
     NEC
By: MuleSoft     Published Date: Jan 16, 2018
“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands. In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain. Download this eBook to learn: How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag
Tags : 
     MuleSoft
By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Tags : sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
     Sitecore
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: Cornerstone OnDemand     Published Date: Jan 31, 2018
Employee management tools that are paper-driven and spreadsheet-oriented are no longer viable workforce development strategies. The modern worker wants performance evaluations to be goal-oriented and feedback-focused, with learning opportunities that are self-driven and personalized to their own career aspirations. Combining Performance with Learning helps employees and managers create meaningful career-building plans that lead to bottom line growth.
Tags : 
     Cornerstone OnDemand
By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Tags : brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
     Bronto
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: Cotendo     Published Date: Sep 01, 2010
The company needed a different CDN and website acceleration solution to provide its users with the level of responsiveness to changing stock market conditions that they depend on - and that Seeking Alpha demanded of itself.
Tags : cotendo, case study, real-time financial market information, cdn, content delivery
     Cotendo
By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services. Sponsored by: HPE and Intel®
Tags : best practices, intel, hpe, data, technology, opportunities, advertising, intelligent services
     Hewlett Packard Enterprise
By: Cisco     Published Date: Jun 21, 2016
The Cisco® Hyperlocation Solution is the industry’s first Wi-Fi network-based location system that can help businesses and users pinpoint a user’s location to within one to three meters, depending on the deployment. Combining innovative RF antenna and module design, faster and more frequent data processing, and a powerful platform for customer engagement, it can help businesses create more personalized and profitable customer experiences.
Tags : 
     Cisco
By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
Tags : 
     SAS
By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
Tags : roi, marketing, cmo, resources, modern, cloud, digital age, resources
     Oracle
By: LogMeIn     Published Date: Mar 19, 2015
In today’s competitive market, you understand the importance of delivering outstanding customer experience while improving service desk productivity and keeping costs low. Remote support solutions enable you to meet these objectives by allowing agents to connect to remote devices and computers, pull system diagnostics and push configurations to deliver personalized hands-on support. With these solutions, you no longer have to walk novice users through detailed recovery procedures or complex settings. This white paper details how remote support solutions enable your organization to increase customer satisfaction, reduce costs by improving productivity, improve support metrics, and solve complex problems in a highly secure environment.
Tags : remote support, customer care, customer experience, customer service, remote devices, cost, productivity, crm & customer care
     LogMeIn
By: Genesys     Published Date: Feb 21, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
Tags : 
     Genesys
By: Genesys     Published Date: Feb 21, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences • Start small and deploy fast with MicroApps
Tags : 
     Genesys
By: DataStax     Published Date: Mar 10, 2017
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.
Tags : 
     DataStax
By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
Tags : 
     DataStax
By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 12, 2017
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns. Read our guide now to learn how you can: --Integrate processes and data for cross-channel campaign success --Create personalized, contextual campaigns across channels and devices --Leap ahead of the competition with authentic cross-channel experiences"
Tags : 
     Adobe
By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
Tags : 
     Cisco
By: Sitecore     Published Date: Feb 26, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
Tags : wireless management, wireless, communications, business practices, commerce
     Sitecore
By: Infor     Published Date: Jan 03, 2011
The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.
Tags : infor, bell cananda, crm application, interaction, customer service representatives, database
     Infor
By: Infor     Published Date: Jan 06, 2011
The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.
Tags : infor, bell cananda, crm application, interaction, customer service representatives, database, interactive/pr agencies, interactive marketing
     Infor
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics