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By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: LiveHive     Published Date: Feb 16, 2016
Creating a lean, mean selling machine is no easy task. That’s why we’ve asked inside sales expert, Sally Duby to break down four easy steps to getting your sales team in top selling shape. In this two part series, Sally will share: • The essential components of a lead process, including best practices on partnering with marketing • Creating a call cadence and contact model and how to stay on track using metrics • Steps to define buyer-based personas and ways get a prospect to respond quicker • Converting pipeline faster and best practices for closing deals
Tags : sales process, best practices, marketing, closing deals, livehive, sales
     LiveHive
By: NetSuite     Published Date: Nov 27, 2007
Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
Tags : sales, improving sales, increasing sales, salesforce, sales benchmark, benchmark, benchmarking, funnel
     NetSuite
By: SchemaLogic     Published Date: Jun 11, 2008
In the Life Sciences industry, information is the source of innovation. Vast varieties of content and information sources feed the development pipeline. The ability to create, share, navigate, find and protect essential information is critical to research and development groups, clinicians, regulatory agencies, marketing teams, and those who benefit the most - customers.
Tags : pharm, pharmaceutical, pharmaceuticals, medicine, life science, chemistry, chemical, biological
     SchemaLogic
By: IBM Software     Published Date: Jul 28, 2010
See how plans, financial reports and scorecards can help you manage performance across all data sources.
Tags : ibm software, ibm cognos, performance manager demo, financial report, sales performance, sales force, pipeline, customer behavior
     IBM Software
By: IBM Software     Published Date: Jul 28, 2010
This brief video explores the issues and the data required to improve sales forecasting accuracy, including the capacity to conduct historical and aggregated multi-dimension analysis.
Tags : ibm software, cognos, sales forecasting, analytics, sales cycle, pipeline
     IBM Software
By: IBM Software     Published Date: Jul 28, 2010
This report examines how top performing companies are implementing sales intelligence initiatives to increase pipeline quality and contextualize opportunities with relevant information.
Tags : ibm software, cognos, sales intelligence, pipeline, sales productivity, performance management, knowledge management
     IBM Software
By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
     WinGreen Marketing Systems
By: GoToMeeting     Published Date: Jul 08, 2011
Hear Jim Dickie share research results from the 2010 CSO Insights Sales Management Optimization Study.
Tags : citrix, sales performance optimization, vsm, virtual sales management, jim dickie, virtual selling, virtual pipeline management, forecast management
     GoToMeeting
By: Accelrys     Published Date: Feb 08, 2012
This whitepaper outlines the methodology, sources of value, and the results which clearly show that Pipeline Pilot customers see significant time and cost savings across industries.
Tags : platform, scientific, accelrys, pipeline, pilot, value, customers, cost savings
     Accelrys
By: Oracle     Published Date: Sep 24, 2012
Organizations need to define, attract, and develop the right mix of critical talent to support and grow their businesses. To ensure a flow of the right talent for these roles over time, a general best practice is to build critical-talent pipelines.
Tags : hiring, onboarding, recruiting, human resources, critical-talent pipelines, talent inventory, retaining talent
     Oracle
By: Oracle     Published Date: Jan 28, 2013
This whitepaper provides solutions to the challenges companies have in all industries: jobs that must be performed—and performed well—for the companies to succeed.
Tags : hiring, onboarding, recruiting, human resources, critical-talent pipelines, talent inventory, retaining talent
     Oracle
By: IBM     Published Date: Jul 29, 2014
Development, IT and even testing teams must do more in less time, increase the frequency of software delivery, and produce higher quality software. All of this without adding headcount. In response, enterprises are creating collaborative, cross-silo teams that reflect the interdependence and importance of every stage within the software delivery pipeline. The benefits are steadily visible.
Tags : ibm, ibm urbancode, software delivery, it management, release, deployment, automation, automated release and deployment
     IBM
By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : 
     Marketo
By: IBM     Published Date: Jan 06, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles.
Tags : recruitment, recruitment marketing, critical role recruiting, human resources, talent attraction
     IBM
By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
Tags : telemarketing, lead generation, sales pipeline, social media, content management, content management systems, social media marketing, lead generation & automation
     Blue Valley Telemarketing
By: IBM     Published Date: Jul 21, 2016
Watch this webinar and learn how you can: - Hire for leadership behaviors - Identify high potential leaders in your organization - Develop your leadership pipeline
Tags : ibm, employee engagement, smarter workforce, pre-hire assessments, assessment analytics
     IBM
By: AWS     Published Date: Oct 01, 2019
To stay ahead of the evolving publishing industry, Scholastic realized they needed to adopt a microservices architecture leveraging containers after they migrated to Amazon Web Services (AWS). The team chose Red Hat OpenShift for the extensive support and level of innovation they were able to provide. With OpenShift on AWS, Scholastic was able to implement a DevOps model to create a new set of online-based services to maintain competitive advantage in a rapidly shifting publishing world. Join the upcoming webinar to learn how Scholastic maximized flexibility and improved their CI/CD pipeline by utilizing a microservices architecture running in containers.
Tags : 
     AWS
By: Bizible     Published Date: Jun 09, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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     Bizible
By: KPMG     Published Date: Sep 17, 2018
The leadership of a new, marquee pharma manufacturer approached KPMG with a paradox: It was certainly marquee, but not new. As the highly publicized spin-off of a global health services conglomerate, the company began life with $18 billion in annual revenues, an established product pipeline and instant membership in the S&P 100. Reliant on the back-office functions of its parent, it needed to quickly acquire the back-office sinews of a truly stand-alone company: ERP systems and core processes for finance, operations and human resources. During an intensive three-year engagement, KPMG brought the vision of the company’s leaders to life, working towards a target operating model through the disciplined implementation of new systems, processes, training and staffing. The multidisciplinary approach eventually touched the lives of every one of the company’s 21,000 employees, in 170 countries. And as KPMG’s delivered tangible results, something intangible emerged – a new company culture, inde
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     KPMG
By: Attunity     Published Date: Nov 15, 2018
IT departments today face serious data integration hurdles when adopting and managing a Hadoop-based data lake. Many lack the ETL and Hadoop coding skills required to replicate data across these large environments. In this whitepaper, learn how you can provide automated Data Lake pipelines that accelerate and streamline your data lake ingestion efforts, enabling IT to deliver more data, ready for agile analytics, to the business.
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     Attunity
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