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By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, weíll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, weíll break down how to get the most out of it.
Tags : instagram, advertising, marketing, social media, advertising tips
     AdRoll
By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. Weíll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: ďHow?Ē How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? Weíll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
Tags : account based marketing, marketing programs, adroll. crm
     AdRoll
By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the worldís most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiserís Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the worldís most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiserís Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, itís no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, itís now a platform that can help you find and meet your customersóright at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, youíll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Doníts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if youíre ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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     AdRoll
By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. Itís scattered across platforms, itís diverse, and in its raw form, itís practically unusable. We know, itís a painful truth. The fact of the matter is that having a lot of data doesnít necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilŠ - your download is ready. Enjoy this read!
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Aerohive     Published Date: Oct 14, 2014
A whitepaper on how to enable modern classrooms to deliver immersive, personalised learning experiences, enhance campus productivity, and adopt new curriculum standards.
Tags : cloud for education, personalised learning, mobility adoption in schools
     Aerohive
By: Aerohive     Published Date: May 13, 2015
This paper gives information on how Aerohive AP130 provides high-performance data rates up to 876Mbps in the 5-GHz band.
Tags : aerohive ap130, network infrastructure, aerohive networks, wi-fi security and mobility packages, hardware platform, security, integrated application, wireless
     Aerohive
By: Aerohive     Published Date: May 13, 2015
This ebook reveals how organisations can ensure a secure mobility platform that starts with a single AP.
Tags : wi-fi, mobility, security, mobile security, byod, mobility for staff, mobility for guests, mobility for byod
     Aerohive
By: Aerohive     Published Date: May 14, 2015
A whitepaper on how to enable modern classrooms to deliver immersive, personalised learning experiences, enhance campus productivity, and adopt new curriculum standards.
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     Aerohive
By: Ahead     Published Date: Jul 23, 2018
If your company operates in the cloud, youíve probably thought about investing in a Cloud Management Platform (CMP) ó a group of integrated products that manage public, private, and hybrid cloud environments. That combination is what AHEAD calls an Enterprise Cloud. For an enterprise with a heavy private cloud emphasis, the right CMP can transform your VM provisioning, reducing a potentially weeks-long manual process to an automated one that finishes in a matter of minutes. And if you run one or more public clouds, the right CMP can help you take better control of your cloud services, manage your cloud spending, and architect your app platforms to run seamlessly in the cloud. So Which CMP Will Work Best For You? The first thing to consider is compatibility with your existing environment. For many enterprises, thatís going to put a premium on CMPs that integrate natively with VMware. For other businesses, compatibility with ServiceNow or support for multiple private and public clouds wi
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     Ahead
By: Ahead     Published Date: Nov 15, 2018
If your business is like many other organizations that are in the process of enabling a Microsoft Azure public cloud platform, then you might be struggling with the guardrails needed to secure and manage cost, while at the same time enabling flexibility for the teams consuming cloud services. While the Azure platform is already very secure, it also allows a great deal of flexibility in configuration. In order to avoid accidentally creating security holes and out-of-control spend, a Governance Framework is required. We created the AHEAD Azure Governance framework to allow enterprises to develop and maintain a fully optimized, and secure environment. The resulting framework will be tailored to your organizationís specific business and compliance needs, as every enterprise is different. This guide will introduce you to the components of this necessary Azure Foundational Governance Design.
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     Ahead
By: Ahead     Published Date: Nov 15, 2018
Many enterprises have successfully integrated VMware tools into their environments and are now looking to reap the benefits of the cloud. But this migration isnít as easy as flipping a switch, especially if youíre looking to continue running your VMware environment. The ability to utilize your existing VMware tools on an AWS platform can result in a more cost-effective, simplified cloud experience, allowing organizations to begin their cloud journey by moving workloads closer to native cloud services. In this document, we will review ideal use cases for VMware on AWS (VMC).
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     Ahead
By: Akamai Technologies     Published Date: Mar 10, 2016
The web application firewall (WAF) is among the most complex security technologies on the market today. The complexity of managing a WAF includes a pre-defined list of rules to identify thousands of potential exploits, intelligence about new attack vectors, and identifying malicious HTTP requests from legitimate HTTP traffic. Read this white paper to learn how to combine attack detection with threat intelligence using our cloud platform and managed security services to better protect your web applications.
Tags : akamai technology, web application security, http, best practices, security
     Akamai Technologies
By: Akamai Technologies     Published Date: Sep 27, 2016
Akamai makes online business fast, reliable and secure. We earned our global reputation by building the worldís fastest and largest cloud-enabled delivery platform, which is backed by the most scalable, distributed security solution available. Learn about the security solutions that help protect companies in every industry be secure online.
Tags : akamai, cloud security, cloud security solutions, cybersecurity, cloud, cloud delivery platform, security
     Akamai Technologies
By: Akamai Technologies     Published Date: Nov 30, 2016
The latest analysis of cloud security DDoS and web application attacks observe across the Akamai Intelligent Platform for Q32016. Highlights include analysis of the latest wave of mega attacks, a look at NTP trends and shrinking of NTP reflection capabilities, and a look at how bot activity can create DDoS-like conditions.
Tags : akamai, ddos, web application attacks, ntp, akamai intelligent platform, security
     Akamai Technologies
By: Akamai Technologies     Published Date: Feb 23, 2017
99tests offers a cloud-based, crowd-sourced testing platform where users can be anywhere in the world. Providing secure, simple, and convenient remote access was a key challenge. Read the case study to see how the Akamai helped 99tests provide simple, secure access to their application.
Tags : 99tests, cloud-based, crowd-sourced, testing, platform, remote access, application
     Akamai Technologies
By: Akamai Technologies     Published Date: Feb 23, 2017
Microsoftís SharePoint Platform is used by tens of thousands of enterprises worldwide to share information with employees and third parties. Many of these users access Sharepoint remotely, which is cumbersome and put the enterprise at risk. Read this paper to learn three reasons why IT needs a new approach to third-party access to Sharepoint.
Tags : third-party, access, sharepoint, platform, remote, enterprise
     Akamai Technologies
By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
Tags : techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
     Akamai Technologies
By: Akamai Technologies     Published Date: May 07, 2018
2017 was a momentous year in security, even though the DDoS landscape appeared to plateau. Maybe it was because Mirai hit so hard at the end of 2016 and the owners of other botnets were retooling to catch up. Maybe it was because news of large data breaches captured so many headlines, drawing the attention of both criminals and the public. Or maybe it is simply due to the cyclical nature of attack popularity that we have seen in the past. No matter the cause, our prediction is that the trend wonít continue in 2018, and it is not time to be complacent. The Mirai botnet is far from played out, as botnet creators are continuing to modify the source code for their individual needs and, with more connected platforms devices than ever, the Internet will continue to offer fertile ground for largescale attacks.
Tags : internet, security, cryptocurrency, data, breaches, botnet
     Akamai Technologies
By: Akamai Technologies     Published Date: Jul 02, 2018
Gartner named Akamai a Leader in their 2017 Magic Quadrant for Web Application Firewalls. A web application firewall is an essential element in your defense against application-layer attacks, which pose an ever-greater threat to productivity and security. The Akamai approach to WAF combines: An anomaly detection model A repeatable testing framework to measure effectiveness Threat intelligence to identify the latest threats A cloud platform for global scale Managed security services to help organizations better protect their websites and web applications over time
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
The Summer 2018 security report is about change: whatís new and unusual in DDoS attacks, where are the surprising data patterns, and how should enterprises and security professionals prepare for the unexpected. Looking back at November 2017 to April 2018, as well as year-over-year changes, Akamai analysts identified data trends that spotlight the new and unfamiliar. The Summer 2018 State of the Internet / Security: Web Attacks report covers atypical attack methods, credential abuse attacks and law enforcement prosecution of DDoS-for-hire platforms. Guest writer Rik Ferguson also explores future threat scenarios. Finally, the Integrate SID for your records (and in case you need it) for this program is: 0E9175. Anything else you need to hit the ground running with this program?
Tags : internet, web, attacks, technology, ddos
     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business arenít also introducing security risks, impacting customer experience (CX), or costing more than anticipated? Thatís where Akamai comes in. This e-book explains how Akamaiís cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business arenít also introducing security risks, impacting customer experience (CX), or costing more than anticipated? Thatís where Akamai comes in. This e-book explains how Akamaiís cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency"
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     Akamai Technologies
By: Akamai Technologies     Published Date: Oct 02, 2018
"Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business arenít also introducing security risks, impacting customer experience (CX), or costing more than anticipated? Thatís where Akamai comes in. This e-book explains how Akamaiís cloud delivery platform is designed to make the cloud work for you by extending and enabling your cloud infrastructure. Download the e-book to learn how Akamai can help you: Protect your business from cyberattacks Deliver more engaging online experiences Offload traffic to maximize scale, reliability, and cost efficiency" "Your business relies on the cloud for agility, cost savings, and scalability, but how do you ensure that the cloud technologies enabling your business arenít also introducing security risks, impacting customer experience (CX), or costing more than anticipated? Thatís where Akamai comes in. This e-book explains how Akamaiís cloud delivery plat
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     Akamai Technologies
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