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By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
Tags : quantcast, programmatic display, real-time-bidding, digitalen marketings, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 18, 2015
Comment l’évolution du marketing digital et le développement du programmatique ont impacté l’ensemble de l’écosystème digital? Cette présentation revient sur les différentes évolutions de ces 20 dernières années, depuis les premières bannières statiques jusqu’aux formats dynamiques optimisés par des algorithmes d’enchères en temps réel. Franck Lewkowicz, directeur général de Quantcast France, expose les opportunités qu’offre désormais le programmatique aux annonceurs et aux agences qui cherchent à optimiser leurs investissements Display.
Tags : marketing digital, quantcast, display progammatique, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Citrix     Published Date: Dec 09, 2013
Android, iOS and Windows tablets and smartphones play an increasing role in enterprise computing, providing new flexibility and mobility for workers and IT—but creating new challenges around security. This paper describes these issues and explains how they can be addressed effectively with Citrix BYOD solutions.
Tags : citrix, byod, apple ios, windows, android, smarphones, tablets, secure delivery
     Citrix
By: Business Software     Published Date: May 28, 2013
Job shops often specialize in a particular metal fabrication, or a specialization around certain types of products, like fasteners or machined bar stock. They provide unique services for larger manufacturing operations such as working with unique materials, incredibly tight tolerances, the ability to generate quickly manufactured prototypes, design and CAD assistance, reverse engineering, quick-turn parts, in-house tooling, amongst other services. Some typical job shop operations include: • Machine Builders • Tool and Mold Shops • Plastic Processors • Stamping Houses • Contract Cutters and Engravers • Vehicle and Boat Converters • Niche Product Manufacturers • Furniture, Cabinet, and Display Makers
Tags : top 10 job shop vendors, metal fabrication, fasteners, machine builders, stamping houses, business software
     Business Software
By: Salesforce.com     Published Date: Jun 14, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
Tags : mobile applications, application development, contextual experience, customers, technology, multi service endpoints, modernization
     Salesforce.com
By: Wheelhouse     Published Date: Aug 09, 2013
Unified Communications, or UC, has no official or even widely accepted definition. Pundits, analysts and journalists all have their own descriptions. So do vendors – theirs just happen to fit their own products perfectly. But this lack of consensus doesn’t mean the term is meaningless. In fact, unified communications is a complex but very real phenomenon. And this phenomenon has the potential to radically improve businesses’ ability to communicate.
Tags : unified communications, communications
     Wheelhouse
By: Wheelhouse     Published Date: Aug 13, 2013
This infograph displays the comparison between a Hosted VoIP & VoIP PBX explaining the differences between service maintenance, phone system and upfront costs. By reading this infograph, you will be able to figure out whether Hosted VoIP or VoIP PBX is a better fit for your business.
Tags : hosted voip, voip pbx, infograph, wheelhouse, idg
     Wheelhouse
By: Wheelhouse     Published Date: Aug 13, 2013
Changes in a number of areas are transforming business telephony. These changes have varying causes: advances in IP communication technology, the explosion of mobile communication, the growth of cloud-based services, and the proliferation of video conferencing, to name a few. The changes have affected small companies in big ways. In particular, they have given SMBs access to communication capabilities formerly reserved for large companies. But they also have growing potential to affect enterprises. Thus the failure to keep on top of them can leave even the biggest companies at risk of falling behind.
Tags : cio, playbook, telphony, video, ip technology
     Wheelhouse
By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
Tags : enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing
     IBM
By: Oracle     Published Date: Nov 05, 2013
This Oracle FSN white paper provides CFOs with a strategic playbook on how to leverage the Cloud to drive greater agility in response to economic and competitive change, and more flexibility and choice in how you deploy and manage enterprise applications.
Tags : zenithoptimedia, oracle, fsn, strategic cfo, embrace the cloud, catalyst for change, obstacles to change, change management
     Oracle
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications, web analytics, crm & customer care
     Oracle
By: Cisco     Published Date: Jan 05, 2015
The four pillars of computing — cloud, mobility, social, and analytics — are driving new levels of network innovation in datacenter networks. These forces are now buffeting the datacenter along with virtualization and the Internet of Things (IoT), resulting in sweeping changes in traffic patterns that expose the limitations of traditional networks and their operational models. To become a resource rather than a bottleneck to overall datacenter performance, the network must deliver not just exceptional performance and scalability but also unprecedented automation and orchestration that can yield agility, flexibility, and service velocity. This Technology Spotlight examines these key trends and discusses the role that Cisco's Application Centric Infrastructure (ACI) plays in addressing these ongoing challenges for enterprise IT and network managers.
Tags : cloud computing, infrastructure, marketplace, application, hybrid, enterprise
     Cisco
By: Riverbed     Published Date: Jul 15, 2014
Any strategy for managing the network infrastructure must include a direct understanding of how well the network is playing its role in application and service delivery. This is the realm of Application-aware Network Performance Management (ANPM), and it is essential to understand the primary requirements for such systems in order to adequately evaluate and select tools and products that will best meet the need. This paper reviews the challenges that ANPM solutions are best fit to address, which qualities and capabilities are of most importance, and how one alternative, Riverbed’s Cascade Solution, stacks up.
Tags : ema, solution, enterprise, network, infrastructure, anpm
     Riverbed
By: HP     Published Date: Apr 13, 2014
Deliver game-changing uptime. Read how Playtech, the world’s largest publicly-traded online gaming software supplier, achieves 99.999% uptime and detects and fixes issues in minutes versus hours with comprehensive IT monitoring tools.
Tags : bpm, bsm, business process monitor, business service management, hp it performance suite, it case study, it infrastructure, omi
     HP
By: HP     Published Date: May 14, 2014
In this paper, Evaluator Group highlights the critical features necessary to move beyond server virtualization by leveraging key integration capabilities between IT components with a particular focus on the important role that storage plays in the evolution of data center architecture.
Tags : 3par storeserv, new style of it, storage architecture, itaas, cloud, hybrid cloud, private cloud
     HP
By: HP     Published Date: Jul 28, 2014
The purpose of this IDC White Paper is to lay out the role that performance testing can play in the context of overall application lifecycle management (ALM), security, resource, and demand management. As part of that objective, the document defines an application performance testing framework and discusses a performance test evolution path and the relationship between a successful approach to performance testing and related IT elements such as monitoring, security, ALM, and project and portfolio management (PPM).
Tags : agile performance testing, continuous performance test, load testing, loadrunner, mobile performance testing, mobile testing, performance center, performance testing
     HP
By: Hewlett-Packard Company     Published Date: May 15, 2014
HP ProLiant Gen8 servers support automated management and proactive monitoring— and HP is offering financial terms for purchase or lease to SMBs deploying them. For these reasons, HP ProLiant Gen8 servers can play an important role in supporting business continuity and can serve as a key element of business protection programs that are designed to reduce operational costs in today's midsize and large businesses.
Tags : proliant gen8, business continuity, storage
     Hewlett-Packard Company
By: AlienVault     Published Date: Oct 21, 2014
As cyber attacks grow more sophisticated, many organizations are investing more into incident detection and response capabilities. Event monitoring and correlation technologies and security operations are often tied to incident handling responsibilities, but the number of attack variations is staggering, and many organizations are struggling to develop incident detection and response processes that work for different situations. In this webcast, we'll outline the most common types of events and indicators of compromise (IOCs) that naturally feed intelligent correlation rules, and walk through a number of different incident types based on these. We'll also outline the differences in response strategies that make the most sense depending on what types of incidents may be occurring. By building a smarter incident response playbook, you'll be better equipped to detect and respond more effectively in a number of scenarios.
Tags : vulnerability, management, risk, prioritize, profile, environment, data, asset value
     AlienVault
By: Polycom     Published Date: Dec 18, 2014
IT leaders are now at the center of a significant technological and marketplace shift and must understand how the world is changing and the role video will play in the world of tomorrow. In our infographic, global futurist Jack Uldrich outlines the key trends driving the evolution of work practices, and what this means for the CIO of today.
Tags : business, video, conference, multicultural, meetings, communication, cio, digital
     Polycom
By: HP     Published Date: Aug 26, 2014
HP Just Right IT solutions address the networking needs of the SMB customer, no matter size or maturity level. HP OfficeConnect small business solutions provide plug-and-play wired and wireless switches with advanced features that support the needs of your growing business. HP Networking mid-market solutions, based on the HP FlexNetwork architecture, support wired and wireless networking, cloud computing, and rich-media traffic. HP also offers comprehensive network Support Services to help manage your network, mitigate risks and downtime, and increase the business value of your technology. Find out more.
Tags : data, business, technology, portfolio, cloud-based, support, portal, solution
     HP
By: Adecco     Published Date: Jan 11, 2018
Compensation—whether hourly wages or annual salaries—is a talent attraction magnet, a general employee motivator, a retention technique and a measure for the health of your business (and the economy as a whole). But there’s often confusion around salaries, both in what today’s accurate ranges actually are, and if every department within a company truly needs to evaluate compensation. Incorporating a strategic salary program that aligns with business goals requires a comprehensive understanding of the current labor landscape, and the role employee pay plays in every department within your company. This guide will discuss why compensation strategies should be discussed across departments, and how your company can address employee earnings today to help you maintain the right approach tomorrow. Let’s get started.
Tags : 
     Adecco
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing
     UnsubCentral
By: Corero     Published Date: Dec 05, 2014
Few hosting providers today offer sufficient protection from DDoS attacks, so those that can implement robust DDoS attack protection will be able to more efficiently protect their hosted infrastructure and gain a competitive advantage in the marketplace. They’ll also be positioned to create incremental revenue streams from high-value, managed DDoS attack protection services.
Tags : corero, ddos, distributed denial of service, data protection, ddos attack, threat protection, hosted threats
     Corero
By: Iron Mountain     Published Date: Apr 13, 2018
Watch this webinar replay featuring 451 Research’s Principal Analyst, Carl Lehmann, and Iron Mountain’s Technology Director, Don Davis, as they discuss a range of Cloud and Data Center topics.
Tags : iron mountain, data center, data center management, cloud computing, workload management
     Iron Mountain
By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
Tags : 
     CrowdTwist
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