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programmatic spending

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By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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     Oracle Marketing Cloud
By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights
     Turn
By: Turn     Published Date: May 06, 2014
Our TAII report also dives deep into industry verticals and media channels, providing valuable data and insights to help marketers win in challenging and fast-evolving spaces.
Tags : turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights
     Turn
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