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By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Tags : ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management
     Ability Commerce
By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
Tags : collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
     Collaborative Consulting
By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
Tags : mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
     MicroStrategy
By: Success Factors     Published Date: Aug 02, 2012
This free Ventana Research report shows SuccessFactors to be a top supplier of applications that support the management and operations of compensation. According to Ventana, SuccessFactors Compensation (part of SuccessFactors BizX Suite) achieved the top overall ranking due to its scores in Reliability and Capabilities. In addition, the growing number of SuccessFactors customers and the company's commitment to cloud computing contributed to its top ranking in the Validation and TCO/ROI categories. Easy for managers at all levels to use, the application has capabilities for compensation reviews and adjustments, as well as an embedded analytic view-which shows the handling of promotions and support across pay ranges. Find out what else Ventana has to say about SuccessFactors in this complimentary report. Download it today.
Tags : successfactors, sap, ventana research, value index, total compensation management, benchmark research, human capital, vendors
     Success Factors
By: Oracle (Hospitality)     Published Date: Mar 28, 2017
A loyalty program can deliver a number of important benefits to restaurants, coffee shops or other food and beverage operations. It provides restaurant operators with a way to reward customers and encourage repeat business. It is also an effective, measurable marketing tool – by gathering details about your guests, such as their e-mail address and location or date or birth, you can target them with promotions to help grow your revenue.
Tags : recipe, food, restaurant, engagement, loyalty program, oracle
     Oracle (Hospitality)
By: Oracle     Published Date: Jan 28, 2015
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
Tags : 
     Oracle
By: Oracle     Published Date: Jan 28, 2015
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
Tags : 
     Oracle
By: Success Factors     Published Date: Jul 02, 2013
SuccessFactors Employee Central provides a single employee global system of record that is deployed in the cloud and brings greater workforce visibility to small and medium-size businesses. HR can quickly integrate workforce data from the SuccessFactors BizX Suite of talent management solutions – including Performance and Goals, Compensation, Learning and more, as well as from third-party systems, such as payroll, benefits, and time and attendance. Employees can use the Employee Central self-service features to update their personal information, while managers can easily change employee information such as promotions, salary changes, terminations and more with customized approval workflows. The result: An integrated 360-degree view of the workforce that HR can access through standard and ad-hoc reports to make fast, informed decisions based on consistent, up-to-date data. To learn more, download the SuccessFactors Employee Central business brief for small to medium-size businesses
Tags : successfactors, employee, central core, hris, hr quick guide
     Success Factors
By: IBM Software     Published Date: Feb 14, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
Tags : ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior
     IBM Software
By: Vindicia     Published Date: Sep 23, 2014
Vindicia sheds light on the factors that affect the selection of business models, including pricing, packaging, and promotions and shares insights about how the way you bill customers can affect revenue today.
Tags : digital services, subscription, freemium, microtransactions, digital business model, digital subscription, subscription submodels, subscription best practices
     Vindicia
By: TheMarketingScope     Published Date: Oct 28, 2015
Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
Tags : webinars & web conferencing, online video marketing
     TheMarketingScope
By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
Tags : socialchorus, employee advocacy, employee advocacy program, social media marketing, social media, branding, content promotions, customer engagement
     SocialChorus
By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
Tags : morevisibility, google, google tag manager, clicks, promotions, social media, web analytics, customer experience/engagement
     MoreVisibility
By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
Tags : telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
     IBM
By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : stack costs, online purchasing, promotion delivery, mobile retail
     IBM
By: IBM     Published Date: Apr 04, 2013
Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
Tags : ibm analytics answers, retail purchase, offer targeting, infrastructure, offer, ibm, software licenses
     IBM
By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
Tags : ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions
     IBM
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, idc, lbs, wireless, wifi, mobility, it solutions
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
Tags : marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools, social media
     Act-On
By: Infor     Published Date: Apr 01, 2010
This paper explores the dilemma of looking into retention rates and customer profitability and offers a solution to this dilemma. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Tags : infor, targeted promotion, customer loyalty, retention rates, customer profitability, real-time data, analytics, crm
     Infor
By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
Tags : cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
     IBM
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : marketing tips, holiday marketing, email production, holiday promotions, email marketing, customer experience/engagement, market research, mobile marketing
     Bronto
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
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