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By: Act-On     Published Date: Aug 18, 2014
Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.
Tags : act-on, marketing, lead scoring, prospects, automation, crm & customer care, marketing research
     Act-On
By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing
     Act-On
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : marketing, performance marketing, programmatic advertising, coordinated marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : performance marketing, programmatic advertising, coordinated marketing, marketing funnel
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: Deerfield.com     Published Date: Jan 20, 2007
From the moment an email inquiry reaches your company, the clock is ticking.  Read this white paper to learn effective email communication techniques, keeping your customers and prospects engaged with your organization.
Tags : email management
     Deerfield.com
By: TowerData     Published Date: Jan 20, 2007
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Tags : email list, email append, email address, cass, customer database, tower data, database, data quality
     TowerData
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
     ZIGZAG Marketing, Inc.
By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Tags : crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention
     Connectus
By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
Tags : seo, search marketing, search engine optimization, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
     iDirect
By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Tags : website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
     ProjectLocker
By: Online Insight     Published Date: Dec 12, 2006
This white paper communicates the value of software technologies that provide a single point of entry for prospects and health plan providers (including agents) to educate a new or renewing insured on the full value proposition of each plan offering.
Tags : healthcare, enterprise software, health care, insurance, health insurance, health, insured, insurer
     Online Insight
By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : whitepaper marketing, white paper marketing, lead generation, zigzag
     ZIGZAG Marketing, Inc.
By: Interactive Intelligence     Published Date: Sep 11, 2013
Contact centers have long played a vital role in the insurance industry. Prospects and customers use them to get product information and quotes and then submit applications. Insurance agents and advisors rely on contact centers to tap into expertise and handle business and technical issues. Policyholders and members make inquiries or changes to their policies, or conduct financial transactions. Claimants call in to report accidents and check on the status of their claims. The list could go on, but the meaning is clear. Contact centers are major contributors to many key parts of the insurance business, especially the parts that require direct interaction with customers or agents. As a result, contact centers now play a critical role in an insurer’s journey toward becoming more customer-centric.
Tags : interactive intelligence, contact centers, insurance industry, prospects, customers, product information, quotes, members
     Interactive Intelligence
By: Nevis Networks     Published Date: Sep 04, 2007
While 802.1X has a growing presence, it's still immature and may not provide all the policy enforcement features commonly required in most organizations. This white paper focuses on the 802.1X standard for authentication and access control and how it compares to the Nevis approach for LAN security.
Tags : security policies, policy management, authentication, access control, lan, lan security, 802.1x, nevis
     Nevis Networks
By: Nevis Networks     Published Date: Sep 04, 2007
The ability to monitor, track and report usage based on actual user identity and applications provides for quicker reaction time, easier reporting for compliance, as well as more visibility into the network. Learn about a complete line of solutions for effective identity-based policy enforcement.
Tags : lan, lan security, network security, security policies, security policy, policy management, best practices, nevis
     Nevis Networks
By: Nevis Networks     Published Date: Sep 04, 2007
Companies are yearning for a solution to guard their network from security risks such as external or untrusted users, and unmanaged endpoints on their internal LAN. NAC technology works well, but a strategic solution is required to fully address the problem of the dissolving network perimeter.
Tags : lan, local area networking, nac, access control, network security, infrastructure, lan security, nevis
     Nevis Networks
By: Platform Computing     Published Date: Jul 16, 2008
This white paper primarily focuses on the expanding role of HPC management software in the HPC marketplace. The paper emphasizes its historical development and considers its business case and future prospects while dispensing with more elaborate technical analysis and product comparisons.
Tags : middleware, platform computing, platform
     Platform Computing
By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
Tags : targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback
     TARGUSinfo.
By: TARGUSinfo.     Published Date: Jul 31, 2008
Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.
Tags : targus, targus info, targusinfo, lead generation & automation
     TARGUSinfo.
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