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By: TARGUSinfo.     Published Date: Jul 31, 2008
Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.
Tags : targus, targus info, targusinfo, lead generation & automation
     TARGUSinfo.
By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Tags : godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
     Godfrey
By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Tags : godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
Tags : godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising, interactive/pr agencies
     Godfrey
By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
     emedia
By: OneSource     Published Date: Jun 25, 2010
How to Find and Sell to Prospects 8x More Likely to Buy Research shows that prospects with associated sales triggers--such as executive changes, new funding, M&A, product launches--are 8x likelier to buy than the average prospect. This PDF outlines how you can leverage triggers to identify, pitch and win business using these key sales indicators.
Tags : sales leads, sales prospecting, b2b sales, sales triggers, onesource, lead generation & automation
     OneSource
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour, interactive/pr agencies, crm solutions/software, customer experience/engagement
     IBM Software
By: GoToWebinar     Published Date: Apr 08, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
Tags : social media relationships, gotowebinar, webinar, real-time collaboration, social network, widget, citrix, interactive marketing
     GoToWebinar
By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
Tags : citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts
     GoToMeeting
By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
Tags : prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
     MarketEffect
By: Cisco Webex     Published Date: Feb 16, 2011
Ready to get started? Tell us about yourself and we'll contact you right away.
Tags : cisco webex, webex meeting center, free trial, sales cycle, customer interaction, video, imenterprise im solution, meeting online
     Cisco Webex
By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
     IBM Software
By: LogMeIn     Published Date: Apr 19, 2012
iS3, creator of the award winning anti-spyware technology STOPzilla and other solutions, needed a more nimble and efficient way to support prospects and customers. Download this case study to read how iS3 utilized an innovative chat solution to streamline its customer service, reduce response time and increase productivity - all at a more than 70% savings to their previous solution in the first year alone.
Tags : logmein, technology, is3, chat, customer satisfaction, customer service, productivity, technology solutions
     LogMeIn
By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
How often do prospects fill out a form on your site, but lose interest by the time your sales team responds? A sale is 22 times more likely to happen when you make contact within 5 minutes. Learn how to respond instantly to web leads in this guide.
Tags : inbound, lead, sales, lead response, lead generation, crm & customer care
     Ifbyphone, Inc.
By: Silverpop     Published Date: Feb 04, 2013
Tips for building revenue-enhancing lead and customer scoring models.
Tags : data, scoring, leads, prospects, sales, customers, sales process
     Silverpop
By: Salesforce.com     Published Date: Jun 17, 2013
A step-by-step guide to attract prospects, qualify leads and close deals faster. Includes a new map of social channels in the lead process.
Tags : qualify leads, close deals, social channels, lead process, crm, customer relationship management
     Salesforce.com
By: Eloqua     Published Date: Nov 20, 2013
Reading and responding to your prospects’ digital buying behavior
Tags : oracle, eloqua, digital buying behavior, b2b, b2b transaction, marketing integration
     Eloqua
By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
     DNN Corp.
By: Drillinginfo     Published Date: Nov 20, 2015
OFS companies in and around the Marcellus Play need fast, accurate rig intelligence from one comprehensive source to stay competitive. With Drillinginfo (DI) you’ll gain an edge in the Marcellus Play by using the best data and the broadest intelligence available. Tracking prospects can be a lucrative opportunity, but since rigs move on a daily basis it’s important to have updated information. Learn how DI can drive a company’s success by gathering up-to-the-minute rig intelligence from a single, comprehensive software solution. The Marcellus Shale is seeing an increase in drilling every day, and with Drillinginfo you’ll have the products and solutions to help gain an edge on everything from permitting and leasing information to rig locations and pricing trends. Is your oilfield service team working from the right playbook? Find out how to get the most accurate, timely drill-site and well event information while making the most out of each and every opportunity.
Tags : ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
     Drillinginfo
By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
Tags : digital, body language, sales, responses, transactions, b2b, body language, downloads
     Oracle
By: Dun & Bradstreet     Published Date: Feb 03, 2016
It’s not just about getting prospects ready for sales. Get sales ready for prospects. Marketers typically think of sales acceleration as abbreviating the time is takes to make a lead-sales ready. We think it’s time to extend the concept to include what we can do to help sales close on the deal faster.
Tags : 
     Dun & Bradstreet
By: Salesforce     Published Date: May 02, 2016
Seven tips to sales success.
Tags : salesforce, sales performance, sales people, quota, sales team, cold calling, prospects, sales
     Salesforce
By: Evariant     Published Date: Apr 09, 2018
If you're going to commit to providing the highest quality care to patients, improving the customer experience and providing proactive service that builds lifetime relationships with patients is a requirement. By creating a comprehensive 360 view of the caller, agents are armed with the right context and talking points to provide a highly personalized, more informed experiences on-the-fly. Watch this presentation to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing patients, effectively transforming the call center into a profit center. Watch the presentation now.
Tags : patient experience, call center, improved care continuum, access center, customer experience, patient journey
     Evariant
By: Progress     Published Date: Mar 26, 2018
Digital transformation has changed the face of business across the globe. New digital technologies— specifically, mobile devices—are opening new avenues for companies to engage their prospects and manage their operations with greater effectiveness and efficiency. However, in the healthcare space, the response to these technological innovations has been reserved. While it’s undeniable that digital transformation could bring great change to the healthcare space just as it has in other industries, obstacles like regulatory compliance and rigid systems of record discourage the adoption of new tools and technology. This has led to frustration from all sides of the healthcare ecosystem. Many people are accustomed to using intuitive digital applications in their everyday lives, so when healthcare applications deliver archaic user experiences, everyone is left wanting more. Patients and members want applications that enable them to manage their health more easily. Providers want to provide new
Tags : 
     Progress
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