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By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
It’s not a pipe dream. Here’s how marketers can connect with customers and prospects wherever they are, with Intelligent Orchestration of data, across marketing technologies and touchpoints. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
Tags : online, marketer, data, mobile app
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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     PGi
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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     Oracle Marketing Cloud
By: Dell SB     Published Date: Jan 24, 2019
The sections below contain relevant information about the key points of our PowerEdge server portfolio. Please use these to guide your conversations with prospects from introduction through to opportunity qualification and follow-up.
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     Dell SB
By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
Tags : predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing
     Aberdeen Group
By: LogMeIn     Published Date: Jan 03, 2013
Based on research with more than three hundred companies, the report takes a close look at how live chat is used and measured in support settings, how organisations use live chat to engage with prospects and customers. Read on to learn more.
Tags : environment, support, organizations, live support, customer experience, business goals, live chat success, logmein
     LogMeIn
By: Salesforce.com     Published Date: Oct 28, 2013
The way salespeople qualify prospects has changed. According to sales experts, rather than chase prospects away with an endless string of qualifying questions, you need to learn about them, while they learn about you and your company. Read How To: Informally Qualify Prospects Research before a Meeting Interact with Buyers Spot Bad Leads Download this ebook, loaded with practical advice from noted sales leaders, so you can qualify the right prospects and rock your sales goals.
Tags : customer experience strategy, crm, best practices, australia, salesforce, research, business performance
     Salesforce.com
By: Drillinginfo     Published Date: Nov 26, 2015
In this PDF you’ll learn how Drillinginfo (DI) provides accurate, current rig data in the Permian Basin. From permitting and leasing information to rig locations and pricing trends, you’ll find products and solutions to help transform how OFS companies drive leads. Tracking prospects can be a lucrative opportunity, but rigs move on a daily basis, so you need the latest information. See how DI can drive a company’s success by gathering up-to-the-minute rig intelligence from a single, comprehensive software solution. The Permian Basin Play is seeing a surge of O&E activity, with reports indicating that almost 30% of future oil reserve growth in the U.S. will come from the formation. Does your oilfield service team have an innovative approach to your data source detailed enough to support competitive decision-making? See how to get the most accurate, timely drill-site and well event information to make better, faster decisions and drive the best leads — that can turn into opportunities.
Tags : ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
     Drillinginfo
By: Drillinginfo     Published Date: Nov 26, 2015
OFS companies in the Bakken Play need fast, accurate rig intelligence from one comprehensive source to stay competitive. With Drillinginfo (DI) you’ll gain a competitive edge in the Bakken Play by using the best data and the broadest intelligence available. In this PDF you’ll learn how DI provides everything you need, from permitting and leasing information to rig locations, pricing trends, and more. While tracking prospects can be a lucrative opportunity, rigs move on a daily basis, so you need timely, accurate information. In this PDF you’ll see how Drillinginfo can drive your success by gathering the very latest rig intelligence from a comprehensive, easy-to-use SAS solution. Learn how to prepare for the next well event with DI Rigs Mobile App. With this invaluable tool you can enjoy the luxury of having your own office on the road. Easy access to rig and well event coordinates and driving directions via GPS units located on over 1,800 rigs make the DI Rigs Mobile App a must.
Tags : ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
     Drillinginfo
By: Dun & Bradstreet     Published Date: Jul 15, 2015
It’s not just about getting prospects ready for sales. Get sales ready for prospects.
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     Dun & Bradstreet
By: Vectra Networks     Published Date: Aug 03, 2015
The data in this report is based on metadata from Vectra customers and prospects who opted to share detection metrics from their production network environments.
Tags : post intrusion report, metadata, network threats, network security management, it security, botnet monetization, data exfiltration, security management
     Vectra Networks
By: OpenText     Published Date: Nov 30, 2015
Download this whitepaper to learn how OpenText’s enterprise-grade, workflow-oriented digital asset management ecosystem gives organizations the necessary combination of performance, security and management control for using digital assets both within their enterprises and in their relationships with customers, partners and prospects.
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     OpenText
By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Tags : hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar
     Sojern
By: Groove     Published Date: May 16, 2018
HotSchedules is a technology company that streamlines several aspects of running a business in the service industry. The sales team at HotSchedules had been using Salesforce for several years, but they were spending a lot of time on data entry and other manual tasks. They needed a way to simplify recordkeeping so they could spend more time talking to prospects. The HotSchedules sales team is taking advantage of the full suite of features in Groove to enhance their sales operations at every turn — from Salesforce integration to multi-step campaigns to analytics. Let’s take a look.
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     Groove
By: Sprinklr     Published Date: Nov 22, 2016
Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.
Tags : social customer service, social media customer service, social media, social, customer service, customer care, customer reviews
     Sprinklr
By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
Tags : data, organisations, sales, marketing, customer profiling, relationship building
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
Tags : data, sales, marketing, relationship management, suppliers, customers, finance, compliance
     Dun & Bradstreet
By: IBM     Published Date: Jul 06, 2016
Five high-value uses for big data: IBM has conducted surveys, studied analysts’ findings, talked with more than 300 customers and prospects and implemented hundreds of big data solutions. As a result, it has identified five high-value use cases that enable organizations to gain new value from big data.
Tags : ibm, mdm, big data, trusted data, data solutions
     IBM
By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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     Oracle
By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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     Salesforce
By: Dun & Bradstreet     Published Date: Oct 30, 2015
It’s not just about getting prospects ready for sales. Get sales ready for prospects.
Tags : hoover, sales acceleration, data, lead generation
     Dun & Bradstreet
By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
Tags : website optimization, website optimisation, site optimization, site optimisation, site optimization financial services, optimize financial site, optimize financial services website, financial services site optimization
     SiteSpect
By: IBM     Published Date: Mar 02, 2017
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
Tags : social media analytics, marketing, social media marketing, social media, ibm, branding
     IBM
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