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psychographics

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By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
Tags : leapfrog, industry research, psychographics, psychographic research, consumer behavior, interactive/pr agencies
     LeapFrog Interactive
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