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By: MediaPass     Published Date: Apr 02, 2013
Read this paper to understand 3 sudden industry shifts that affect your site’s ability to survive in a changing landscape.
Tags : 
     MediaPass
By: Nuance     Published Date: Feb 09, 2011
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Tags : nuance, pdf, office environment, rich media, adobe, conversion
     Nuance
By: Akamai Technologies     Published Date: May 08, 2017
TechValidate recently surveyed 240 video game developers, publishers, and distributors to gain insight into the top challenges that they need to overcome in order to take full advantage of the enormous opportunities the digital channel provides the industry.
Tags : gaming, faming survery, techvalidate, video game development.
     Akamai Technologies
By: Akamai Technologies     Published Date: Sep 12, 2017
In the face of changing consumer demands and expectations, publishers are seeking new ways to reach and engage their audiences. With this in mind, Akamai and Telegraph Media Group combined efforts to test a hypothesis: would the optimization of image display improve page load times enough to boost session lengths and ad impressions?
Tags : akamai, telegraph media group, image optimization
     Akamai Technologies
By: Cherwell Software     Published Date: Apr 07, 2016
Highlights for Children, Inc. was founded in 1946 with the belief “that children are the world’s most important people.” Since its inception, the organization has been dedicated to helping children “become their best selves and become confident, caring, curious, and creative individuals.” Today, the Highlights for Children, Inc., family of companies includes educational publishers who publish textbooks and offer educational seminars for teachers, as well as a consumer division that publishes books, digital products, and four magazines for children ages 0-12. The flagship magazine is Highlights for Children, well known for its Fun with a Purpose.
Tags : best practices, customer support, business intelligence, business optimization
     Cherwell Software
By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data optimization, audience engagement, business strategies, customer engagement, business potential
     Akamai Technologies
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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     Oracle OMC
By: Adobe     Published Date: May 16, 2012
Recently, Adobe gathered a panel of executives from Condé Nast, National Geographic, Newsday, and other publishers to discuss their organizations' efforts to create a new breed of e-publications based on the mobile computing power of the tablet.
Tags : cs5.5, creative suite, adobe, adobe creative suite, 5.5 master collection, pulitzer, print, broadcast
     Adobe
By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
Tags : realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing
     Realtime Publishers
By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
Tags : lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
     Realtime Publishers
By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
Tags : app annie, google play, user acquisition, optimization, macro trends
     App Annie
By: Bluekai     Published Date: Aug 10, 2012
Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.
Tags : data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, emerging marketing, internet marketing
     Bluekai
By: Oath     Published Date: Nov 28, 2017
The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers. Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.
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     Oath
By: LockLizard     Published Date: Dec 08, 2008
This paper covers why intellectual property law is ineffective in protecting the rights of small authors and publishers. It covers intellectual property rights (IPR), licensing controls, copyright, and copyright protection.
Tags : intellectual property law, locklizard, intellectual property rights, licensing controls, copyright protection, security
     LockLizard
By: Nuance     Published Date: Oct 01, 2009
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Tags : nuance, pdf, office environment, rich media, adobe, conversion
     Nuance
By: CDW     Published Date: Feb 24, 2015
The fundamentals of security and management of software have not changed. But the new computing environment – mobile devices, cloud computing and virtualization – requires new approaches to familiar challenges. What’s more, software publishers are bringing a new energy to their own vigilance. A capricious economy has many of them stepping up the number of customer audits. As organizations deal with these software licensing challenges, they also face increasingly sophisticated security threats that continuously morph, just a step ahead of remedies to stop them. Organizations need a comprehensive approach to security and software asset management. This white paper will examine the interconnection between SAM and security, offering practical advice on how enterprises can protect themselves and where to go for support.
Tags : software asset management, it enterprise, software licensing, mobility, cloud computing, data protection
     CDW
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
Tags : content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
     Acquia
By: SAP     Published Date: Apr 14, 2011
Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.
Tags : intellectual property, contract management, rights availability, visibility, digital media content, rights management, content, royalties
     SAP
By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click
     Click Forensics
By: Iovation     Published Date: Sep 25, 2009
One of the world's largest MMORPG publishers uses iovation to keep their games safe for their valued players, and the fraudsters out.
Tags : iovation, mmorpg, reputationmanager, online game development and publishing, trickster online revolution, grand chase and pangya, player violations of terms of service, spam
     Iovation
By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Tags : burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale
     Burst Media
By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm
     Quantcast
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : brand newsroom, content marketing, brand storytelling, interactive content, digital publishing, content creation, emerging marketing, social media
     Ceros
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing
     UnsubCentral
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