purchase intent

Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you

Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.

80% of store customers begin their journey to your store online. Retailers need to capitalize on the new digital-to-store customer journey. To identify and convert online shoppers who prefer to purchase in-store, you need to understand offline intent. In this guide, we answer these questions: ? What is offline intent? ? Why does it matter? ? What can brands and retailers do to capture it?

Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.

Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.

Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.

Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.

Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.

Lotame's whitepaper presents the first ever study of brand equity measures (including brand awareness, favorability, ad recall, and purchase intent, and viewership intent) and their mathematical relationships to clicks, interaction rates, and time spent.

Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.

Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.

This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.

Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.

How do you use surveys to test concepts by taking the guesswork out of your big decisions?

Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.

Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.

Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.