RSS feed Get our RSS feed

News by Topic

purchase decisions

Results 26 - 33 of 33Sort Results By: Published Date | Title | Company Name
By: Neustar     Published Date: Mar 30, 2011
SMS offers a simple and effective way to communicate with consumers when they are in the process of making travel plans and purchase decisions, keeping them up-to-date, and influencing which destination they choose.
Tags : sms, ctia, short code, neustar, mobile marketer, sms benefits, smart sms marketing, travel tourism hospitality
     Neustar
By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : oracle, eloqua, marketing automation simplified, email marketing, demand generation, emerging marketing, marketing research, traditional marketing
     Eloqua
By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
Tags : website development, persuasive architecture, e-commerce software, foresee, foresee results, market research, usability
     ForeSee Results
By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
Tags : aprimo, financial system, auditing process, prioritize marketing programs
     Aprimo, Inc.
By: LogMeIn     Published Date: Aug 27, 2013
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
Tags : live chat report, social media, purchasing behavior, logmein, internet shoppers, optimal engagement
     LogMeIn
By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most — even in tech, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the codes of the high-tech world would indicate that “hard” elements, such as cost, quality and efficiency, are more compelling to this audience, new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, high-tech executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they relied on most to help them make decisions.
Tags : 
     Tyco Integrated Security
By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most when making decisions, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom would indicate that “hard” elements, such as details around cost, quality and efficiency, are more compelling to decision-makers, this new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, senior executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they primarily relied on to help them make decisions.
Tags : 
     Tyco Integrated Security
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
     Oracle Marketing Cloud
Previous    1 2     Next   
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics