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By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: TIBCO Software     Published Date: Aug 13, 2018
The banking industry has been talking about improving the customer experience with customer-centric banking for a long time. From a recent study of French retail banks, neobanks and online banks are winning the customer experience battle. To retain customers, traditional banks will need to improve their overall customer experience, a key priority as reported in DBR Research’s Digital Banking Report 2018. All three of the top trends for 2018 are related to improving the overall customer experience. Failing to address these key trends will hurt laggards. Just because you have a digital presence doesn't mean your work is done, it just means that you need to continue to innovate to attract and retain your customer base. But what makes for a successful banking customer journey? Read this solution brief to learn the five pillars of success for the banking customer journey.
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     TIBCO Software
By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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     TIBCO Software
By: PwC     Published Date: Sep 18, 2019
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients. Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences. Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
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     PwC
By: Group M_IBM Q119     Published Date: Dec 20, 2018
Car-sharing, ride-sharing and ride-hailing aren’t new. Uber and other personal mobility services have redefined how people move from place to place. And now these services are beginning to redefine traditional car ownership itself. As people move from one vehicle to another, their personal information and preferences need to follow them, so the car they use feels like their own. Blockchain is defined as a shared, immutable ledger, and it can address many of the challenges that new types of personal mobility present.
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     Group M_IBM Q119
By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
HfS published the Top 10 Cognitive Assistant Service Provider report that explores the emerging conversational service provider ecosystem across key areas including execution ability, innovation capability, and the voice of the customer. The conversational services called as Cognitive Assistants, go beyond the traditional chatbots and augment human-customer interaction across both front- and back-office business operations. IBM was recognized for its market leadership in Cognitive Assistant that harness the power of IBM Watson capabilities – including NLP, conversation and analytics. HfS also merits IBM for demonstrating the greatest volume and depth of cognitive assistant use cases across industry verticals and enterprise processes.
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     Group M_IBM Q3'19
By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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     Claravine
By: Visier     Published Date: Jan 25, 2019
Global competition for talent, outsourcing labor, compliance legislation, remote workers, aging populations—these are just a few of the daunting challenges faced by HR organizations today. Yet the most commonly monitored workforce metrics do very little to deliver true insight into these topics. Leaders need to graduate from metrics to people analytics in order to uncover the important connections and patterns in their data that lead to better workforce decisions.
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     Visier
By: Sierra Wireless     Published Date: Jun 19, 2019
The IoT is transforming the energy industry by eliminating tradeoffs between operation, SCADA systems, maintenance and new services for assets deployed in industrial and power facilities, buildings and across the grid. When it comes to building the best IoT system for your business application, it’s vital to keep your use case and business requirements at the forefront of your technical design strategy. In the energy industry, accessing and collecting data at the edge from disparate, heterogenous, multi-site, fixed topologies and transferring that data efficiently to the cloud to perform analytics and action business decisions is still the greatest challenge. Mission-critical data collected from the edge is integral to energy facility operations and cannot be excluded or corrupted.
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     Sierra Wireless
By: Mist Systems     Published Date: Jun 19, 2019
For centuries, new technologies have ushered in entirely new eras of progressive change in all facets of life, and have revolutionized countless industries. The invention of the steam engine brought about the industrial revolution and expanded trade and transportation. Quantum physics was the foundation of the electronics revolution that brought us transistors, TV, radio, and computers. And the Internet has brought about a stunning information and communication revolution, which is still sending shock waves across virtually every industry, and to the very core of our cultures and lifestyles.
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     Mist Systems
By: Mist Systems     Published Date: Jun 19, 2019
Today’s digital classrooms need amazing wireless networks that are predictable, reliable and measurable. By choosing the Mist Learning WLAN, Guilford College graduated to a modern cloud platform that uses AI to automate daily Wi-Fi operations, simplify troubleshooting, and most importantly ensure every student has a great mobile experience.
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     Mist Systems
By: Trend Micro     Published Date: Aug 07, 2019
As the threat landscape evolves, organizations have accepted the fact that they have to take a more proactive detection approach to advanced threats rather than relying on traditional defenses. As a result, customers have turned to detection and response tools that allow for proactive “hunting” for Indicators of Attack (IoA) and reactive “sweeping” for indicators of compromise (IoCs). Once found, those tools are required to automatically respond to attacks or to at least provide for an action from the Incident Response (IR) staff. Unfortunately, due to the number and complexity of both these attacks and the detection/response tools, organizations struggle to hire enough qualified staff and stay on top of the discovered threats. This is compounded by a worldwide cybersecurity skills shortage. Managed detection and response (XDR) provides advanced threat hunting, detection, and response as a service to organizations that seek assistance for their own IR staff, or for those who wish to o
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     Trend Micro
By: SDL     Published Date: Sep 20, 2019
Component Content Management: A New Paradigm in Intelligent Content Services While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
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     SDL
By: IBM     Published Date: Jun 25, 2018
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel. Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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     IBM
By: Oracle HCM Cloud     Published Date: May 25, 2017
"According to recent research, a third of all organizations are likely to upgrade their core HR solution within the next three years. Is your organization one of them? Are you prepared for the changeover? Get this list of questions to ask your team, with answers that help assess if you are ready for an HCM Cloud solution."
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     Oracle HCM Cloud
By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
Tags : digital, technologies, optimization, amazon
     Amazon Web Services
By: Amazon Web Services     Published Date: Feb 01, 2018
Moving Beyond Traditional Decision Support Future-proofing a business has never been more challenging. Customer preferences turn on a dime, and their expectations for service and support continue to rise. At the same time, the data lifeblood that flows through a typical organization is more vast, diverse, and complex than ever before. More companies today are looking to expand beyond traditional means of decision support, and are exploring how AI can help them find and manage the “unknown unknowns” in our fast-paced business environment.
Tags : predictive, analytics, data lake, infrastructure, natural language processing, amazon
     Amazon Web Services
By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: “Here’s revenue vs target in the last quarter”. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. It’s like driving by looking only in the rear-view mirror. Looking at what’s behind isn’t going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businesses–and especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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     Sage People
By: Symantec.cloud     Published Date: Aug 03, 2011
This whitepaper will provide you with a better understanding of why more users are working outside of the traditional offices, why that is a challenge for it departments and why cloud-based management is ideal for mobile workers.
Tags : symantec.cloud, symantec, symanteccloud.com, messagelabs, messagelabs.com, cta, converged threat analysis, email security
     Symantec.cloud
By: MarkLogic     Published Date: Nov 07, 2017
This eBook explains how databases that incorporate semantic technology make it possible to solve big data challenges that traditional databases aren’t equipped to solve. Semantics is a way to model data that focuses on relationships, adding contextual meaning around the data so it can be better understood, searched, and shared. Read this eBook, discover the 5 steps to getting smart about semantics, and learn how by using semantics, leading organizations are integrating disparate heterogeneous data faster and easier and building smarter applications with richer analytic capabilities.
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     MarkLogic
By: Citrix     Published Date: Jun 15, 2018
It used to be that you would build out your datacenter with all the right considerations in place, purchasing equipment that was sized to meet the needs of your organization for today and the near term future. Change used to be merely planning for capacity upgrades or network expansion, or migrating to the latest application version—or more simply put: things we could measure, control and manage. With the advent of the cloud, the rise in cyber-based threats, and the need to do more, faster, we’re witnessing a perfect storm that is making it more and more difficult for the enterprise to plan for change, and to maximize the investments that they make in their IT infrastructure today. This eBook will focus on considerations that you should make when deciding on an ADC solution that can not only survive these changes, but help create opportunities for innovation as the enterprise strives towards digital transformation. This guide will help you understand the changes that are currently unde
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     Citrix
By: Dassault Systèmes     Published Date: May 01, 2019
The Cloud Opportunity is Compelling Cloud solutions offer benefits along implementation, operational, and business dimensions. They provide companies the flexibility and agility they need to compete in today’s changing Automotive market as old and new players alike try to capitalize on the transition to electric, autonomous vehicles. Companies are not willing to trade off the PIP features that directly impact their success drivers – quality, innovation, reliability, performance, and product cost.
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     Dassault Systèmes
By: Dynatrace     Published Date: Apr 16, 2018
Application performance management (APM) is an IT discipline that continues to evolve as new technologies appear. The new wave of microservices architecture and containerization has led to what is referred to as cloud-native development, and this approach has one of the fastest adoption rates of any new technology we have witnessed. With cloud-native environments there is the need to monitor and manage these new types of applications, but the challenge is that they are quite different from traditional monolithic systems. This report delves into what the differences are, how these affect how they are monitored, and how a new generation of vendors have stepped up and introduced novel solutions to meet these challenges. We also examine the incumbent leaders in the APM market that have transformed their solutions to expand and cover cloud-native environments.
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     Dynatrace
By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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     Oracle OMC
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