RSS feed Get our RSS feed

News by Topic

rds marketing

Results 51 - 54 of 54Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : social media management, social marketing, social media, social media marketing
     Adobe
By: Cox Business     Published Date: Dec 19, 2016
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a businessís existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications. Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldnít be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering. In every aspect of life, itís smart to plan for unexpected events. Thatís especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
Tags : 
     Cox Business
By: Oracle     Published Date: Sep 30, 2019
Email deliverability and privacy matters now more than ever. New and existing laws up the stakes for companies that donít comply with standards and regulations. And todayís email marketers find it increasingly difficult to be heard. You need to master deliverability and privacy to tackle the noise generated by social media, other email marketers, and even word-of-mouth marketing. Your reputation as an email sender impacts your potential reach as a marketer. Here are some factors that can earn you a poor deliverability score and prevent emails from reaching your desired target: f Lack of adherence to an email privacy policy f Poor list management f Frequency and relevancy of sends f Complaints from recipients f Number of blocks f Spam trap hits f How people are engaging Getting your message delivered is vital to revenue performance. A slight increase at the top of the funnel can make a huge difference to your bottom line.
Tags : 
     Oracle
By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks arenít created equal"
Tags : 
     Adobe
Start   Previous    1 2 3     Next   End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics