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By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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     Here Technologies
By: Here Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
Tags : location data, transport & logistics, location services
     Here Technologies
By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Here Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : location data, ad tech, location targeting
     Here Technologies
By: Gigamon     Published Date: Dec 13, 2018
Despite increasing security budgets, companies find there is too much data for new tools to analyze, not enough skilled IT security professionals and little confidence in current technology investments. Read the “2018 Cyberthreat Defense Report” to learn how your peers are managing increased breaches, vulnerabilities and encrypted traffic. How does your cyberthreat approach compare to other security pros who are protecting their organizations? Learn now.
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     Gigamon
By: Oracle     Published Date: Jan 02, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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     Oracle
By: Oracle     Published Date: Jan 09, 2019
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     Oracle
By: Forcepoint     Published Date: Dec 27, 2018
Innovation thrives when people can collaborate in a trusted manner, leveraging data creatively and freely through technology. This intersection is also the point of greatest vulnerability for your agency and the primary source of security breaches driving cyber risk to all-time highs.
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     Forcepoint
By: E.ON     Published Date: Nov 21, 2018
With air quality and climate change dominating headlines and public opinion, the UK is charging ahead into a future of electric motoring. EVs and the installation of charging infrastructure are both new and growing industries, with the popularity of electric cars and vans growing at an incredible pace in the UK. At the end of March 2010, there were only 98 vehicles eligible for the Plug-in Car Grant licensed in the UK. By the end of March 2018 this had reached 132,789. While many organisations want to install EV charge points, some find it challenging to build a business case and worry about the unknowns when it comes to installation and maintenance. It’s time to change that. Download this whitepaper today to find out more.
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     E.ON
By: Forcepoint     Published Date: Jan 03, 2019
The EU General Data Protection Regulation (GDPR) is now in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements.
Tags : gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance
     Forcepoint
By: Forcepoint     Published Date: Jan 03, 2019
Get a firsthand account of how Forcepoint’s CIO, Meerah Rajavel prepared for the regulation including collaborating with all stakeholders to jointly determine how the regulation applied to each part of the business and implementing a path to compliance.
Tags : gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
Security spending is expected to reach $120 billion by 2021, yet the amount of data loss events seems to be increasing. Legacy DLP solutions, which rely on traditional threat blocking policies, have been unable to evolve to address these threats. Watch this webcast to understand how taking a Risk-Adaptive approach enables security to fluctuate based on the threat environment.
Tags : data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
The EU General Data Protection Regulation (GDPR) is now in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements.
Tags : gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
Get a firsthand account of how Forcepoint’s CIO, Meerah Rajavel prepared for the regulation including collaborating with all stakeholders to jointly determine how the regulation applied to each part of the business and implementing a path to compliance.
Tags : gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance
     Forcepoint
By: Forcepoint     Published Date: Jan 07, 2019
Security spending is expected to reach $120 billion by 2021, yet the amount of data loss events seems to be increasing. Legacy DLP solutions, which rely on traditional threat blocking policies, have been unable to evolve to address these threats. Watch this webcast to understand how taking a Risk-Adaptive approach enables security to fluctuate based on the threat environment.
Tags : data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity
     Forcepoint
By: BMC ASEAN     Published Date: Dec 18, 2018
Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects: • Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic
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     BMC ASEAN
By: BMC ASEAN     Published Date: Jan 02, 2019
Bring security and operations together to protect your organization! Collaborative workflow processes that eliminate friction between security and operations teams sharply lower the risk of data breaches and operational downtime. Enterprises can advance their business agenda by minimizing communications breakdowns that leave the organization vulnerable to cyberattacks. This book shows you how!
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     BMC ASEAN
By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
     StrongMail
By: SuccessFactors     Published Date: Aug 29, 2012
With the many ways that exist to reach job applicants, why is finding great candidates so difficult? This complimentary SuccessFactors white paper discusses six ways to connect with high-quality candidates. Download the white paper today.
Tags : successfactors, sap, best practices, recruiting manager, talent powerhouse, candidate search, applicant search, high-quality candidates
     SuccessFactors
By: IdentityIntact for Business     Published Date: Oct 21, 2011
IdentityIntact for Business presents a comprehensive review of how your business can be better protected from data breach attacks by cyber thieves.
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     IdentityIntact for Business
By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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     AdRoll
By: Dell EMC     Published Date: Aug 07, 2018
The media and entertainment industry was valued at $1.81 trillion in 2016, and is expected to reach $2.14 trillion by 2020. Activities within this industry have grown over the last couple of years, and now range from creating content for movies, TV and games, to delivering that content. This is increasingly performed via on-demand data networks rather than traditional over-the-air broadcasting, watched over high resolution displays that enhance the overall viewing experience of the user, and even the latter is being delivered from the same storage repositories. Media production is also now prevalent in areas not traditionally associated with this activity, such as training, museums, and education.
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     Dell EMC
By: Epicor Software Corporation     Published Date: Mar 09, 2018
Learn how ERP software addresses the real-world challenges companies face as they look to grow in today’s global economy. Take the virtual tour and see how your business can: • Reach new markets, expand product lines and grow your business with deep Industry and country specific functionality • Drive improved customer experience and accelerate the digital transformation of your business • Expand collaboration within your company and throughout your supply chain with social and commerce solutions • Respond quickly to changing demands with configurable real-time mobile capabilities Please view the virtual tour below for more information about Epicor ERP version 10. The tour will acquaint you with Epicor ERP and offer insight on how Epicor inspires growth for leading business around the globe.
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     Epicor Software Corporation
By: Entrust Datacard     Published Date: Mar 20, 2017
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
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     Entrust Datacard
By: QTS     Published Date: Nov 04, 2016
Healthcare accounts for 21% of all cybersecurity breaches, making it the most affected business sector in the U.S. economy. Ongoing attacks are predicted to cost providers $305 billion in lifetime revenue over the next few years. Download this white paper to learn how to make healthcare cybersecurity stronger.
Tags : healthcare, cyber security, data security, security
     QTS
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