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By: Oracle OMC     Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
Tags : marketers, demand, prospects
     Oracle OMC
By: Oracle OMC     Published Date: Aug 30, 2018
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips.
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     Oracle OMC
By: AppSense     Published Date: Oct 06, 2011
Research carried out with readers of The Register tells us that virtualisation has permeated into the consciousness of the mainstream IT user and buyer community. However, as we move from x86 server to desktop virtualisation we find varying levels of understanding. 'Desktop virtualisation' can be taken to mean client partitioning, 'traditional' Windows Terminal or Citrix-based thin client activity or virtual desktop infrastructure (VDI).
Tags : freeform dynamics, technology, user virtualization, devic-centric computing, data
     AppSense
By: Aventri     Published Date: Aug 14, 2018
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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     Aventri
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
     Eloqua
By: Pentaho     Published Date: Mar 08, 2016
If you’re evaluating big data integration platforms, you know that with the increasing number of tools and technologies out there, it can be difficult to separate meaningful information from the hype, and identify the right technology to solve your unique big data problem. This analyst research provides a concise overview of big data integration technologies, and reviews key things to consider when creating an integrated big data environment that blends new technologies with existing BI systems to meet your business goals. Read the Buyer’s Guide to Big Data Integration by CITO Research to learn: • What tools are most useful for working with Big Data, Hadoop, and existing transactional databases • How to create an effective “data supply chain” • How to succeed with complex data on-boarding using automation for more reliable data ingestion • The best ways to connect, transport, and transform data for data exploration, analytics and compliance
Tags : data, buyer guide, integration, technology, platform, research
     Pentaho
By: Internap     Published Date: Nov 04, 2011
Whether you've already deployed a solution or are looking to move to the cloud, you'll find this buyer's guide essential to mapping a cloud strategy.
Tags : internap, cloud, strategy, hosting, host, buyer, cloud, deploy
     Internap
By: Iomega InfoCenter     Published Date: May 17, 2012
So, how do you know which solution is best suited for your business needs and IT requirements? Read this Buyer's Guide for five easy steps to help you determine which Iomega video surveillance solution is right for you.
Tags : surveillance, video surveillance, surveillance solutions, external hard drive, portable hard drive, network storage, multimedia, iomega
     Iomega InfoCenter
By: GlobalEnglish     Published Date: May 01, 2013
English is the language of business in today's global economy, which both simplifies and complicates your business: For example, most (up to 70%) Forbes Global 2000 employees aren't native English speakers, and as few as 7% say they have the Business English skills required to do their jobs effectively. Read the Buyer's Guide to see how you can provide the training your employees need to develop ready-to-use Business English skills and how GlobalEnglish can help.
Tags : buyer's guide, english solutions, global english, ready-to-use business english
     GlobalEnglish
By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
Tags : customer, store, consumer, business, read-to-buy, local marketing, reputation management
     Uberall
By: F5 Networks Inc     Published Date: Aug 25, 2017
DDoS attacks seem to constantly be in the news, continually evolving and growing in complexity. You may have heard about the big, volumetric attacks that took down Donald Trump’s campaign website and Brazilian government sites during the Olympics. But while volumetric attacks still reign supreme, there are other, more insidious, low-level DoS attacks that can also damage your site, your applications, and your business. If you think you’re ready for a DDoS attack—or that you don’t need to worry about one—make sure you’re not buying into some of these popular myths.
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     F5 Networks Inc
By: FICO     Published Date: Nov 10, 2015
When car dealerships have interested customers who are ready to purchase vehicles, nothing is more frustrating than struggling to structure the right deals—ones that maximize profitability, fit the risk parameters of the lender and satisfy buyers. This was the challenge for a large auto finance company, which was forced to reject too many prospective buyers who could have been profitably financed if the deals had been structured properly.
Tags : deal structure, auto, financing, profitability
     FICO
By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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     Valerie Schlitt Associates
By: ChannelAdvisor     Published Date: Jul 20, 2018
"To consumers, Amazon is a land of plenty. A place where you can find anything. It’s easy to understand why shoppers start more than half of their online product searches on Amazon — and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals. As the marketplace that’s set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day. That’s why it’s so important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results: - Your product data - The Amazon Buy Box - Amazon advertising"
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     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jan 17, 2019
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option. After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved. But how can you know when it’s time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
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     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jan 22, 2019
"To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share from Amazon’s 100 million Prime members, eBay’s 168 million active global buyers and Walmart’s 127 million monthly visitors. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets higher every month. If you don’t climb them, your competitors will. Bottom line: The days of just listing on modern marketplaces are long gone. There are advertising campaigns to manage, buy box positions to compete for and fulfillment processes to streamline. And that’s just for starters. In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities."
Tags : ecommerce, retail, marketplace, amazon, advertising
     ChannelAdvisor
By: HP     Published Date: Aug 03, 2009
The usual cure for exploding file volumes is to add more general purpose file servers. That strategy eventually leads to server sprawl, which brings with it more management complexity, stranded disk capacity, wildly differing storage utilization rates and slower file access. Network-attached storage (NAS) appliances can add file serving capacity that's more easily managed, shareable, more scalable and more efficient than a sprawl of general purpose servers. Read this online article to learn about three basic considerations that can help simplify your NAS buying decision.
Tags : nas, network-attached storage, servers, storage
     HP
By: Magento     Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers. The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to: Influence Buying Habits Reduce Expenditure Grow Revenue Create Opportunities
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     Magento
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
     IBM
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence
     IBM
By: xMatters     Published Date: Jan 26, 2015
Unsanctioned apps have become the norm, even in large enterprises with tight IT oversight. But when it comes to IT communication solutions, which frequently involve sensitive data, you simply cannot compromise. Read The 2015 IT Communications Buyers Guide and learn why you cannot afford to settle for a non-proven IT communications solution. This report details exactly what to look for, and also look out for, in an enterprise-grade vendor. Dive deep into topics such as: • Security and compliance • Enterprise specific capabilities • What constitutes a real mobile solution • Selecting a trustworthy partner • Breadth and depth of integrations • Global support • And much more...
Tags : security, compliance, enterprise, mobile solution
     xMatters
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: IEX     Published Date: May 27, 2008
As more companies seek out performance management capabilities to gain a competitive advantage or keep pace with rivals who have already established an edge, the decision to build or buy a performance management solution must be considered. This paper will walk readers through the pros and cons of the build versus buy debate in order to help make practical business decisions for long-term success.
Tags : call center management, customer service, workforce management, contact management, iex, contact center, call center, performance management
     IEX
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