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By: Silverpop     Published Date: Feb 04, 2013
A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.
Tags : data, scoring, leads, prospects, sales, customers, sales process, email marketing
     Silverpop
By: Intralinks     Published Date: Oct 30, 2014
Are you struggling with finding an enterprise collaboration solution that’s both easy to use and secure enough for your organization to share information outside the firewall? With the infiltration of consumer devices and applications into the enterprise, it’s even more difficult to control access to confidential data while enabling employees to get work done. This 16-page Buyers Guide to Enterprise Collaboration addresses the three key drivers of the selection process: Risk management strategy Accelerating business productivity Improving IT efficiency Even if you are already in an RFP process, or just starting to figure out your requirements, this Buyers’ Guide provides insight into the factors you should be considering, keepi
Tags : enterprise collaboration, firewall, risk management strategy, business productivity, it efficiency, security
     Intralinks
By: Intralinks     Published Date: Jan 16, 2015
The increased mobility of the workforce is changing the way we work. Business users want the flexibility to share and collaborate on content that drives their business while IT needs to ensure the security of that data, no matter where it goes. An effective enterprise collaboration solution must consider people, processes and technologies to be effective, but where to begin? This comprehensive Buyer’s Guide offers guidance on how to develop your organization’s requirements with regard to: Risk management – avoiding data breaches and loss of information that can result in non-compliance Business productivity - allowing for secure collaboration while enabling teams to work anywhere on any device IT efficiency - supporting the full breadth of external business content requirements while integrating with existing applications and protocols This Buyer’s Guide offers a holistic approach for your evaluation process by examining the granular aspects of enterprise file sharing, as well as i
Tags : collaboration solutions, risk management, business productivity, it efficiency, business users
     Intralinks
By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, case study, lilly pulitzer, emerging marketing, social media, crm & customer care, e-commerce
     Curalate
By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, emerging marketing, crm & customer care
     Curalate
By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, marketing research
     IBM
By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c
     IBM
By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
Tags : ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement
     IBM
By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
Tags : ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience
     IBM
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Tags : silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
     Silverpop Engage B2B
By: IBM     Published Date: Oct 10, 2013
Many IT executive view cloud computing as an attractive platform for data backup. They know cloud can help protect business-critical data and provide near-ubiquitous information access. But while having a cloud-based solution is valuable, developing one in-house is tricky. That's why many organizations want to contract with a third-party cloud provider for cloud-based data backup. Read this buyer's guide to learn how to choose a provider to suit your business needs.
Tags : cloud based, data backup, cloud based data, buyers guide, third-party provider, business development, cloud computing, information access
     IBM
By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing
     Oracle
By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Tags : content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
     Kapost
By: IBM     Published Date: Feb 26, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster. "
Tags : ibm, watson engagement advisor, analytics, customer service
     IBM
By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Tags : lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
     Act-On
By: Centrify     Published Date: Sep 08, 2015
Read this IDC Buyer’s Case Study focused on how a prekindergarten through grade 12 school district located in Grand Island, Nebraska, implemented the Centrify Identity Service to integrate the school system's fleet of Mac computers with Active Directory and provide unified access management, authorization, password management, and authentication capabilities.
Tags : device management, security management, mobility, application security, management solutions
     Centrify
By: Eloqua     Published Date: Dec 18, 2013
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : oracle, lead delivery, buying behavior, oracle eloqua, marketing, buying patterns, b2b transactions, search marketing
     Eloqua
By: Oracle     Published Date: Sep 30, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : digital, body, language, b2b, transaction, buyers cues, intentions
     Oracle
By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation
     Oracle
By: Wheelhouse Enterprises     Published Date: Jul 02, 2010
Phone systems are a critical part of any business infrastructure. While phone system buyers read the buyers guides, research the different brands, and create elaborate RFPs, there is no substitute for learning from other phone system buyers' mistakes. Here is a list of 10 regrettable mistakes businesses have made when buying a phone systems.
Tags : wheelhouse, voip, business phone, sip, ecommerce, business infrastructure, communication, telephony
     Wheelhouse Enterprises
By: Symantec     Published Date: Oct 01, 2015
Read about the most commonly asked questions that are encountered to help those new SSL certificate buyers, especially those that are considering Symantec as their vendor of choice.
Tags : ssl new buyers, ssl certificates, faqs, security
     Symantec
By: Jobvite     Published Date: May 15, 2017
If you’re ready to invest in a recruiting platform, then you know you’re in for countless weeks, or maybe months of due diligence—tireless research, vendor comparisons, wading through user testimonials, and reviews. But perhaps just as important as finding the right recruiting platform is getting executive buy-in for investing in your platform of choice. It pays to rally support and start the buy-in process early.
Tags : 
     Jobvite
By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
Tags : 
     Bronto
By: Eloqua     Published Date: Nov 20, 2013
Reading and responding to your prospects’ digital buying behavior
Tags : oracle, eloqua, digital buying behavior, b2b, b2b transaction, marketing integration
     Eloqua
By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
Tags : digital, body language, sales, responses, transactions, b2b, body language, downloads
     Oracle
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