RSS feed Get our RSS feed

News by Topic

read

Results 4801 - 4825 of 5550Sort Results By: Published Date | Title | Company Name
By: Oracle     Published Date: Sep 05, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
Tags : customer, life-cycle, marketing, systems, technology, tools, fragmentation, cmo
     Oracle
By: Oracle     Published Date: Sep 30, 2014
You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.
Tags : repurposing content, relevancy, reach
     Oracle
By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
Tags : engagement, advocacy, revenue, marketing cloud, oracle
     Oracle
By: Oracle     Published Date: Sep 30, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : digital, body, language, b2b, transaction, buyers cues, intentions
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
Tags : oracle, marketing, cloud, connected, customer, modern, optimize, marketing
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails. Read best practices for Email Design and Coding now.
Tags : oracle, marketing, cloud, connected, customer, modern, email, delivery
     Oracle
By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: Oracle     Published Date: Dec 11, 2014
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: “Managing a Smooth Marketing Automation Software Implementation”"
Tags : oracle, eloqua, marketing automation, crm, intelligent integration, data quality
     Oracle
By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation
     Oracle
By: Oracle     Published Date: Dec 11, 2014
It used to take just a slidedeck and some brochures to “enable” the sales team. Not anymore. With modern marketing technology, you now can arm sales with ESP-like insights on their prospects’ online activities in regards to your products and services. This guide reveals the insights and ammunition Modern Marketing offers around determining buyer readiness and the most effective ways to engage each, individually. Read it now.
Tags : oracle, eloqua, sales enablement, high-quality leads, productive marketing
     Oracle
By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? So you can quickly understand the WHY and then the HOW of Social Media Marketing.
Tags : alterian, social media marketing
     Alterian Inc
By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Tags : powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
     Powered Inc.
By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Tags : databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business
     DATAbuddy
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Tags : black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
Tags : lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages
     eGrabber
By: Wheelhouse Enterprises     Published Date: Apr 15, 2009
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
Tags : compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8
     Wheelhouse Enterprises
By: Wheelhouse Enterprises     Published Date: Jul 02, 2010
Phone systems are a critical part of any business infrastructure. While phone system buyers read the buyers guides, research the different brands, and create elaborate RFPs, there is no substitute for learning from other phone system buyers' mistakes. Here is a list of 10 regrettable mistakes businesses have made when buying a phone systems.
Tags : wheelhouse, voip, business phone, sip, ecommerce, business infrastructure, communication, telephony
     Wheelhouse Enterprises
By: BambooHR - HR Software     Published Date: May 28, 2013
HR’s role varies from cheerleader to counselor to Chief Culture Officer- we get it! Tracking employee data in spreadsheets is a headache you don’t have time for, we make it simple- to free you up for more meaningful work. Watch the webinar!
Tags : hris, human resources, employee data, talent management, pto, time off management, hr software, employee management
     BambooHR - HR Software
By: Thawte     Published Date: Oct 22, 2011
Read this guide to learn about typical situations where multiple domain certificates are the ideal solution, how multiple domain certificates work, and how to select the right multi-domain certificate for your needs.
Tags : san certificate, subject alternative name certificates, ucc, unified communications certificate, ssl certificates, ssl security, certificate authority, authentication
     Thawte
By: Thawte     Published Date: Oct 31, 2011
Read this guide to learn about what SSL does, how it works, and how it can help build credibility online.
Tags : ssl, ssl certificate, ssl certificates, web security, ssl security, ssl provider, ssl encryption, ev ssl
     Thawte
By: GeoTrust     Published Date: Aug 09, 2013
Do you know if you or your customers are being sent phishing emails? Others may be trying to acquire information and by taking the first step to reading this white paper may just help stop any kind of phishing.
Tags : nethawk, geotrust, web security, web threats, ssl, secure sockets layer, technology, solution
     GeoTrust
By: GeoTrust     Published Date: Aug 09, 2013
As use of the Internet has grown, the Web has also become more popular with scammers, identity thieves, and other cybercriminals. Given the number of people who experience or have heard about phishing and other Web-based scams, many Internet users don't feel comfortable sharing their personal details online. Fortunately, there is secure sockets layer (SSL) technology, a standard solution for protecting sensitive information online. But there's more to SSL than just basic safety. Read this guide to learn about what SSL does, how it works, and how it can help build credibility online.
Tags : nethawk, geotrust, web security, web threats, ssl, secure sockets layer, technology, solution
     GeoTrust
Start   Previous    186 187 188 189 190 191 192 193 194 195 196 197 198 199 200    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics