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By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Consider a typical visit to a brick-and-mortar retail store. As you search through the racks, deciding what to buy, what type of salesperson do you hope for? Someone aggressive, continuously asking if you’re ready to make a purchase? Or someone who’s never there when you have a question, no matter how hard you look? Ideally, most customers would say, the perfect salesperson falls somewhere in between. Someone who’s ready to jump in with assistance, but happily follows your cue. Thanks to years of shopping in stores, consumers today know exactly what they want from that brickand-mortar experience—and savvy retailers know how to train their salespeople to get it right. But what about a different shopping situation? What type of experience attracts or repels online shoppers? And what do digital retailers need to do in order to deliver the experience that compels customers to buy? With so many retailers to choose from, modern consumers don’t need to put up with a digital experience the
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     Oracle
By: HP Inc.     Published Date: Dec 06, 2017
Read how HP puts HP Multi Jet Fusion Technology into practice to reinvent their own business. HP knows a powerful technology when it sees one. In this case study, read how HP engineers used the HP Jet Fusion 3D printing solution to cut the cost of producing parts for its own large-format printers while accelerating production and improving part quality.
Tags : case study, jet fusion, technology, business, engineers, production
     HP Inc.
By: Valerie Schlitt Associates     Published Date: Aug 01, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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     Valerie Schlitt Associates
By: Google     Published Date: Dec 03, 2018
As businesses have embraced application development, they have also adopted cloud technologies that provide their teams lesser reliance on hardware. In this sponsored Economist Intelligence Unit report, we look at the real-life experiences of over 1,000 business executives and understand the importance of close alignment between development teams, C-suite, and the wider business. Read the report and find out how you can manage application development to unlock its full potential.
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     Google
By: Google     Published Date: Dec 03, 2018
The Internet of Things is growing fast: By 2025, IoT devices will transmit an estimated 90 zettabytes of data to their intended targets, according to IDC. Armed with information, businesses can revolutionise everything from fraud detection to customer service. But first, they need an architecture that supports real-time analytics so they can gain actionable insights from their IoT data. Read the complete report sponsored by Google Cloud, and learn how to mitigate key IoT-related challenges.
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     Google
By: CA Technologies EMEA     Published Date: Sep 11, 2018
Download this webcast today to hear guest speakers discuss and review key issues and themes around SD-WAN. Guest speakers will talk through recommendations on how to address the unique challenges that SD-WAN presents to network operations: Industry expert panel discussion featuring: -Shamus McGillicuddy, Senior Analyst, EMA -Fred Estienne, Managed Solutions Architect, Bell Canada -Paul Kohler, Director, Technical Alliances, Viptela -Time Diep, Director Product Management, CA Technologies Download and listen today!
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     CA Technologies EMEA
By: Quick Base     Published Date: Aug 07, 2017
Many financial leaders struggle to find enough time to do everything needed because they must deal with manual processes and clunky spreadsheets. If you're concerned about wasting time by manually collecting financial data, find out how to conquer spreadsheets with the power of automation. You'll learn key trends and insights backed by research and hear real-world examples and best practices for financial automation. You'll come away with the practical tips and inspiration you need to improve team performance, mitigate financial risk, and increase business impact.
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     Quick Base
By: Adobe     Published Date: Sep 21, 2017
"Download our Email Comes of Age guide so you can make every conversation engaging — including awkward ones. You’ll learn how to transition from pushing products to pushing the customer’s needs first — so that you’ll always give them the content they crave. Read our guide to learn how you can: --Know your customers better by integrating more data --Ensure every email reaches the inbox --Delight customers with personalized experiences"
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     Adobe
By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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     Adobe
By: BlackBerry Cylance     Published Date: Jul 02, 2018
Forrester Consulting was commissioned to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Cylance's advanced threat protection solution, CylancePROTECT®, and its deployment and configuration services, ThreatZero™. The study aims to provide readers with a framework to evaluate the potential financial impact of CylancePROTECT and ThreatZero on their organizations, which will improve customer success with advanced cybersecurity and antivirus protection solutions. To better understand the benefits, costs, and risks associated with an investment in Cylance, Forrester interviewed the Chief Information Security Officer for a Large State County Government, who has used the solutions for over a year. Cylance provides a new-generation, predictive, cybersecurity, and malware prevention solution that leverages artificial intelligence to prevent malware from executing on endpoints in real time. This is usually implemented with ThreatZero, which is a continuous professional service program rendered by Cylance for users of CylancePROTECT. ThreatZero guides through the planning, implementation, integration, and ongoing optimization of the solution. This often includes end user education, training, and support to totally eliminate endpoint threats and incidents. With CylancePROTECT and ThreatZero, the organization was able to reduce security breaches to almost zero, catching malware before it ever gained access to public records. Relative to their previous endpoint protection, this significantly reduced costs from remediation/reimaging and incidence response. Additionally, IT and security employees’ productivity were boosted. Read more in the full TEI report.
Tags : economic, cylance, roi, enterprises
     BlackBerry Cylance
By: BlackBerry Cylance     Published Date: Mar 12, 2019
Cyber attacks are increasing in frequency, sophistication, and effectiveness.1 The ongoing trend of successful attacks demonstrates that cybersecurity practices are not keeping pace with modern threats. Is your organization well-defended, or living on borrowed time? Here are ten signs to help you determine whether your endpoint protection is primed for action or ready for retirement.
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     BlackBerry Cylance
By: IBM Watson Health     Published Date: Jul 06, 2018
The need Carson Tahoe Health needed insights to convince its board that an outpatient palliative care program could help address its higher-thanaverage mortality rates and help decrease the risk of future financial impact from those rates The solution The healthcare system used IBM® CareDiscovery to track and analyze end-stage patient mortality and related length of stay, readmissions, utilization and costs in key disease groups—by comparing those who participated in trial inpatient palliative care and those who did not The benefit The analysis was used to demonstrate to the system’s board that an outpatient palliative care service line was viable in terms of both cost savings and quality-of-care improvement
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     IBM Watson Health
By: Oracle Security Solutions     Published Date: Oct 16, 2017
Cloud adoption promises the benefit of increased flexibility and significant cost savings. Hence, migrating business-critical applications to the cloud is becoming a growing priority for companies of all sizes. A recent survey of more than 250,000 information security professionals revealed that more than 77 percent of organizations have already adopted cloud services and 10 percent of those companies using cloud services describe themselves as heavy users.
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     Oracle Security Solutions
By: Gigamon     Published Date: Oct 19, 2017
You know that visibility is critical to security. You simply can’t secure what you can’t see. Read this Gartner research note to learn why visibility through a continuous adaptive risk and trust assessment (CARTA) approach is key to securing digital business. Download now to learn eight ways this approach can be deployed to optimize the visibility into your organization’s cloud services, mobile endpoints, and digital ecosystems. Compliments of Gigamon.
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     Gigamon
By: Gigamon     Published Date: Oct 19, 2017
Read Gartner’s research note, Top 10 Strategic Technology Trends for 2017: Adaptive Security Architecture, to improve visibility and control over your organization’s exposure to risk with a continuous, contextual and coordinated approach to security. Comprehensive protection now requires an adaptive process to predict, prevent, detect and respond to security breaches that includes DevSecOps, IoT Security, and Intelligent Security. This note walks you through key planning assumptions, analysis, best practices and specific recommendations.
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     Gigamon
By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for manufacturing operations that assists customers with the entire process: from financial management to supply chain management and production management. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectivelyexamine the potential return on investment (ROI) enterprises may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their manufacturing organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with four Enterprise Management manufacturing customers, each with at least three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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     Sage People
By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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     Sage People
By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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     Sage People
By: Sage People     Published Date: Apr 26, 2018
Sage Live enables you to replace disconnected resources such as spreadsheets, desktop software, and single-function business apps with an easy-to-use integrated solution built for your business. This means you can eliminate unnecessary processes and workflows, automating the organization of your data in a smarter, more efficient way.
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     Sage People
By: Commvault ABM Oct     Published Date: Nov 13, 2017
It appears that agility and efficiency are coveted by basically everyone involved in protecting and managing data- especially those people struggling to simultaneously keep up with sprawl and meet ever-heightening expectations. One answer to these storage-related challenges centers on introducing a software-defined layer that abstracts and normalizes underlying storage repositories while still enabling already-deployed best of breed componentry to do what it does best.
Tags : data protection, scaling, recovery capabilities, enterprise management, storage, organization, commvault
     Commvault ABM Oct
By: Anaplan     Published Date: Mar 29, 2018
In recent months, leaders at some of the world’s largest consumer packaged goods (CPG) companies have spoken publicly about how ZBB is helping them save on overhead costs, which can then be used to reinvest in growth through innovation or bolster their margins. As consumers increasingly have more choices, these companies are finding their margins squeezed, and with direct expenses already trimmed back to the bare minimum, the only place to look is sales, general and administration (SG&A), and other overhead expenses.
Tags : zero, based, budgeting, investments, consumers, margins
     Anaplan
By: ChannelAdvisor     Published Date: Jan 17, 2019
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
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     ChannelAdvisor
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