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By: Adobe     Published Date: Jun 22, 2017
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: • Break down internal silos and speak consistently to customers • Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention • Make the transition to real-time personalization
Tags : personalization, retention, conversation, cross-sell, customer loyalty
     Adobe
By: Adobe     Published Date: Jun 22, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: •How a unified platform lets you easily manage and refine customer experiences •Three steps to deliver great digital experiences on all devices •The roles of personalization, analytics, and asset management
Tags : campaign management, customer experiences, digital experience, analytics, asset management, personalization
     Adobe
By: Adobe     Published Date: Jun 22, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
Tags : customer engagement, brand experience, channeling, customer journey, competitive edge
     Adobe
By: Adobe     Published Date: Jun 22, 2017
The goal of more positive and seamless engagement of clients is no longer a desire for the healthcare industry. It’s an absolute necessity. See how the right tools can help you create a dynamic enrollment process that you can continually adjust, test, and optimize in our guide, The New Doctor’s Order. Read the guide to learn the key components of a modern digital enrollment program, including: • Streamlined, mobile-optimized forms and digital signatures • Integrated workflows • Personalized communication and engagement
Tags : mobile optimization, integration, communication, engagement, streamlining
     Adobe
By: Adobe     Published Date: Jun 22, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : customer experience, connectivity, integration, customer insight, customer interactions, marketing relationships
     Adobe
By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : data, marketing, customer journey, customer experience, strategy
     Adobe
By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: Adobe     Published Date: Aug 09, 2017
First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of your content marketing efforts • What types of imagery you should use to meet your brand objectives
Tags : imagery, impressions, content marketing, brand objectives
     Adobe
By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
Tags : public sector, digital innovation, customer-centric, digital government, customer experience
     Adobe
By: Adobe     Published Date: Oct 25, 2017
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn: • How digital experiences measure up in all 50 states • About our new customer experience maturity model for state governments • Best practices for improving digital processes in your own state
Tags : customer experience, digital government, digital maturity, customer-centric, customer engagement
     Adobe
By: Adobe     Published Date: Jan 25, 2018
Are you ready to tackle Business Process Management (BPM) for your enterprise? Do you want to improve efficiency, enhance agility, and also be more profitable? If so, you’re in the right place. BPM is an approach toward managing how an organization operates so it better meets the needs of clients. BPM enables organizations to be more efficient and more capable of change. BPM is exactly what your organization needs to meet the challenges of the modern business climate.
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     Adobe
By: Adobe     Published Date: Mar 05, 2018
We are fully entrenched in the digital age, so much so that you're probably reading this with a smartphone or mobile device within arms length. Similarly government is also making the shift towards a digital future. But with moving away from paper-based records and towards digital data, there are new opportunities for potential security risks regarding government data and content. As cyberthreats continue to grow in number and sophistication, agencies should be looking at features to secure every level of their digital infrastructure and content. Check out this new pocket guide to learn content security best practices, why it matters, government rules and regulations related to digital data and its associated security and content challenges. You’ll also learn tips and tricks to apply at your agency to make sure your content is secure.
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     Adobe
By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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     Adobe
By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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     Adobe
By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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     Adobe
By: Adobe     Published Date: May 15, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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     Adobe
By: Adobe     Published Date: May 15, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report
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     Adobe
By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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     Adobe
By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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     Adobe
By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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     Adobe
By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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     Adobe
By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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     Adobe
By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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     Adobe
By: Adobe     Published Date: Oct 24, 2018
Customer experience has quickly moved from competitive differentiator to business imperative. Our commissioned study, conducted by Forrester Consulting, found that organizations proactively making investments to become Experience-Driven Businesses (EDBs) achieve greater results across every stage of the customer journey. And EDBs boost ROI higher than companies that do not. To see how, read The Business Impact of investing in Experience.
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     Adobe
By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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     Adobe
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