real time bidding

A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.

A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.

A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.

Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.

This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.

Download this report to learn about the Digital Elite, the world's most valuable audience.

Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.

Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.

This whitepaper explains the fundamentals of programmatic buying, and what it can do to propel your digital marketing. It also explains the key concepts you must understand in order to access the huge profit potential of programmatic buying.

In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.

The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.

Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.

Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.

Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.

In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you're new to online advertising or want to improve your display performance,read our game plan for a winning display strategy.

Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.

See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!

Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.

Tech for Cross-Channel Ad Targeting

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