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real time marketing strategy

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By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers arenít implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap Ė bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Tags : spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
     Spredfast, Inc.
By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constantóbut following these 5 simple rules guarantees that youíll stand out from the crowd.
Tags : twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening
     Topsy
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook. Download to learn more!
Tags : spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
     Spredfast, Inc.
By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Tags : evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
     Evergage, Inc.
By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. Thatís why personalization is critical to help you meet your business and website goals.
Tags : evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
     Evergage, Inc.
By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
     Wayin
By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : wayin, social media marketing, real time marketing, branding, consumers, interactive, social media, interactive marketing
     Wayin
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