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By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Pega     Published Date: May 25, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems. Download this Gartner Magic Quadrant analysis and gain a better understanding each vendors’ CRM Customer Engagement Center solutions.
Tags : best practices, customer support, business intelligence, business optimization, customer engaement
     Pega
By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
Tags : ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
     IBM
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Genesys     Published Date: May 14, 2013
Today, the gap between a customer’s expecta-tions and the service they receive is huge. Customers are increasingly knowledgeable about the products they use, and demand value-added, personalized customer service in real-time, using voice, text-based media types like email and chat, and social media.
Tags : genesys, customer service, social media, personalized customer service, text-based media, people management
     Genesys
By: MediaMath     Published Date: Feb 27, 2015
“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
Tags : real-time marketing, one-to-one marketing, marketing solutions, advanced marketing, emerging marketing, business intelligence, market research
     MediaMath
By: Progress Software     Published Date: May 06, 2010
Check out these three screenshots of real life everyday scenarios in the Airline and Shipping/Logistics Industry to see how the Progress Responsive Process Management suite enables business users to, gain real-time visibility into business processes, immediately respond to events, continuously improve business performance, and all without disruption to the existing infrastructure.
Tags : progress software, control tower, business intelligence, airline, process management, rpm
     Progress Software
By: uberVU via HootSuite     Published Date: Apr 07, 2014
Before you jump on the buzzword bandwagon, let uberVU via HootSuite help you decide if real-time marketing is right for your business. In our latest white paper, we’ll explain the different types of real-time marketing, show you how to utilize them within social media and provide examples of successful real-time marketing efforts.
Tags : hootsuite, real time marketing, social media, social media advice, success stories, buzzwords, emerging marketing
     uberVU via HootSuite
By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
Tags : twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening
     Topsy
By: MarkLogic     Published Date: May 07, 2018
Learn how Life Sciences organizations can accelerate Real World Evidence by achieving faster time to insight with a metadata-driven, semantically enriched operational platform. Real World Evidence (RWE) is today’s big data challenge in Life Sciences. Medical records, registries, consultation reports, insurance claims, pharmacy data, social media, and patient surveys all contain valuable insights that Life Sciences organizations need to ascertain and prove the safety, efficacy, and value of their drugs and medical devices. Learn how Life Sciences organizations can accelerate RWE with a metadata-driven, semantically enriched operational platform that enables them to: • Unify, harmonize and ensure governance of information from diverse data sources • Transform information into evidence that proves product efficacy and safety • Identify data patterns, connections, and relationships for faster time to insight
Tags : data, integration, drug, device, manufacture, science
     MarkLogic
By: MobileIron     Published Date: Feb 14, 2019
What if you could protect your company from data loss before a mobile attack occurs? The reality is that mobile threats are everywhere and the risks are escalating. But in the world of modern work, how can IT protect mobile devices while allowing users easy access to corporate data on a device of their choice anytime, anywhere? Watch this webinar on demand to learn how mobile threat defense is reducing risks amongst some of the largest mobility programs in the world. We will reveal: -How mobile attacks are targeting corporate data, bypassing traditional IT defenses -Why threat detection and remediation protects your data, without disrupting user productivity -Why mobile threat detection is an essential component of a layered defense architecture With one app, MobileIron Threat Defense delivers unparalleled mobile threat detection and remediation on-device without network connectivity required, and no need for users to take any action.
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     MobileIron
By: Insight Software     Published Date: Oct 03, 2017
Forget making business decisions with outdated data. Keep operations on track with real-time insights from every facet of your business including finance to supply chain management. “The Operations Guru’s Guide to JD Edwards” will help you master more efficient company operations so you can focus on making a massive operational impact. Tactical insights, covering: How your team can create usable, sharable reports and web-based dashboards tracking progress against company-wide KPIs from multiple systems, without leaning heavily on IT An industry analyst’s view on how to get better reporting and analytics from ERP and other critical data sources How Bibby Distribution gave users throughout the company the ability to drill down into reports to get exactly the detail they needed to address immediate business issues
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     Insight Software
By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : digital assets. adobe, metadata, digital assets, channeling
     Adobe
By: AWS - ROI DNA     Published Date: Nov 19, 2018
"Visibility and control of endpoint devices are critical to securely manage your workloads in the Amazon Web Services (AWS) environment. Ideally, teams want to gain real-time visibility and control without having to deploy an additional agent onto the Amazon Elastic Compute Cloud (Amazon EC2) instance. They want a tool that allows them to span physical, virtual and cloud environments of their existing on-premises endpoints and Amazon EC2 instances. CrowdStrike® Falcon Discover™ platform allows you to identify unauthorized systems and applications in real time and quickly remediate issues, ensuring the integrity of your data. Download this datasheet to learn the key benefits of cloud-native CrowdStrike Falcon Discover, including: • Visibility and control over their endpoints whether they are running on-premises or as Amazon EC2 instances • The ability to scale easily to match the dynamic nature of Amazon EC2 instances "
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     AWS - ROI DNA
By: TriGeo Network Security     Published Date: Oct 03, 2008
It’s widely accepted that Security Information and Event Management (SIEM) systems are excellent tools for regulatory compliance, log management and analysis, trouble-shooting and forensic analysis. What’s surprising to many is that this technology can play a significant role in actively defending networks. This whitepaper explains precisely how real-time analysis, combined with in-memory correlation, and automated notification and remediation capabilities can provide unprecedented network visibility, security and control.
Tags : trigeo whitepaper, siem, log management, security event management, automated remediation, active response, correlation, compliance
     TriGeo Network Security
By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
Tags : big data, hp haven, scalable, secure data platform, ecosystem, security
     HP
By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, crm & customer care
     Adobe
By: Skillsoft     Published Date: Jun 23, 2016
In the latest developments in technology for HCM, Nucleus sees an inexorable march to upend conventional approaches to on-the-job learning. Training scheduled around static variables such as regulatory policy or company initiatives, for instance, is one-dimensional. This type of learning will persist. The emergence of prescriptive analytics made possible by real-time data models, however, makes trigger-based, in-the-moment learning possible (Nucleus Research p199 – The coming mass extinction in HCM, November 2015). Further supporting this are social media–style user interfaces (UIs), which promote continual collaboration. It’s learning that happens whenever an employee needs it, not when the organization or law decrees it. Data across HCM prompts these triggers.
Tags : best practices, business optimization, business management, organization, talent management, technology
     Skillsoft
By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
Tags : agile, email, dynamic content, live content in email, crm, real time, marketing, innovative
     Movable Ink
By: SumTotal, a Skillsoft Company     Published Date: Jun 24, 2016
In the latest developments in technology for HCM, Nucleus sees an inexorable march to upend conventional approaches to on-the-job learning. Training scheduled around static variables such as regulatory policy or company initiatives, for instance, is one-dimensional. This type of learning will persist. The emergence of prescriptive analytics made possible by real-time data models, however, makes trigger-based, in-the-moment learning possible (Nucleus Research p199 – The coming mass extinction in HCM, November 2015). Further supporting this are social media–style user interfaces (UIs), which promote continual collaboration. It’s learning that happens whenever an employee needs it, not when the organization or law decrees it. Data across HCM prompts these triggers.
Tags : best practices, business optimization, business management, organization, talent management, technology
     SumTotal, a Skillsoft Company
By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: MediaVantage     Published Date: Feb 22, 2012
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
Tags : mediavantage, communications, live demo, social media, global reputation, messages, content management systems, interactive marketing
     MediaVantage
By: Panasonic     Published Date: Jan 10, 2019
Every day, Media & Entertainment companies face new challenges on all fronts, from traditional cable and broadcast to streaming services like Netflix and Hulu. Meanwhile, creators of live experiences struggle to convince fans to turn from their devices and see the real thing. This presents unique challenges to decision makers struggling to determine the most opportune time to adopt the technologies that can address these threats and trigger growth. This report looks at the trends, attitudes and behaviors that are determining the present and future of Media & Entertainment.
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     Panasonic
By: Tripwire, Inc     Published Date: Jan 29, 2010
Tripwire Enterprise combines real-time change detection, comprehensive configuration auditing, continuous policy compliance management, and rapid configuration remediation in a single solution. By integrating these Tripwire solutions, you can correlate all suspicious events with changes to take control of threats across all events and changes.
Tags : tripwire enterprise, log and event management, security, compliance, configuration audit, total cost of ownership, tco, siem
     Tripwire, Inc
By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Tags : predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer
     IBM
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