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By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
Tags : marketing attribution, attribution modeling, roi, attribution
     AdRoll
By: Intel Security     Published Date: Oct 21, 2015
This guide will examine seven common misconceptions and distinguish between myth and reality.
Tags : mcafee, intel, security, malware, cyber, threat
     Intel Security
By: Limeade     Published Date: Apr 22, 2015
Employee engagement is no longer a matter of physical health, job satisfaction or stress management. Simply put, to make sustained engagement a reality, employers need to address the whole employee — their health, well-being and performance.
Tags : employee engagement, engagement solution, engagement platform, talent management, employee performance, company culture, employee health, employee well-being
     Limeade
By: NetApp     Published Date: Jun 27, 2016
“Are solid-state arrays (SSAs) worth the extra cost? This independent survey of SSA users found that their deployments provided a positive ROI after only 5.4 months, significantly faster than hard-disk drive (HDD) storage systems. Discover why Gartner strongly advises that SSAs be considered whenever HDD-based storage systems need to be replaced. Read the report: Solid-State Array TCO Reality Check.”
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     NetApp
By: NetApp     Published Date: Mar 05, 2018
Are solid-state arrays (SSAs) worth the extra cost? This independent report, based on end-user surveys and inquires, finds that SSA deployments provide a positive ROI after within months. Discover why Gartner strongly advises that SSAs be considered whenever legacy storage systems need to be replaced.
Tags : netapp, database performance, flash storage, data management, cost challenges
     NetApp
By: IBM     Published Date: Apr 16, 2015
How effective is your mobile app development process when it comes to understanding customer needs and delivering the right apps at the right time? IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications. Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift” and the competitive reality of “mobile moments.” We also invited our customer, Bank of Montreal, to share their mobile app dev story. A good app can increase traffic, sales, productivity and brand satisfaction (see what happened for the Bank of Montreal). And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).
Tags : mobile app development, mobile apps, ibm, forrester, mobile mind shift, brand satisfaction, mobile
     IBM
By: Unitrends     Published Date: Jan 05, 2017
Exchange Online, SharePoint Online, and OneDrive for Business are the applications your business relies on every day. But without a smart backup plan, finding and restoring lost Office 365 data can take hours, days, or even longer. The facts are that data loss can occur in cloud-based applications, including Microsoft Office 365 and deleted items will be permanently removed after 14 days. Read our eBook to learn how to broaden your backup and recovery plan to include purpose built protection for Microsoft Office 365.
Tags : unitrends, microsoft office 365, backup, recovery, data loss
     Unitrends
By: VMware AirWatch     Published Date: Oct 02, 2015
Ultimately, technology can minimize compromises so that everyone becomes a winner. In this paper, we discuss why a bring-your-own-device (BYOD) approach to workforce mobility is a compromise-free approach, and how the combined capabilities of Samsung KNOX and Enterprise Mobility Management from AirWatch by VMware turn this compromise-free approach into reality.
Tags : byod, mobility, analysis, enablement
     VMware AirWatch
By: VMware AirWatch     Published Date: Nov 12, 2015
In this paper, we discuss why a bring-your-own-device (BYOD) approach to workforce mobility can be a compromise-free approach, and then how the combined capabilities of Samsung KNOX and Enterprise Mobility Management from AirWatch by VMware turn this compromise-free approach into reality.
Tags : vmware, byod, workspace mobility, airwatch
     VMware AirWatch
By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
In this guide, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives.
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     Oracle_Hospitality Hotels
By: DellEMC and Intel®     Published Date: Sep 25, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Procesador Intel® Xeon® Intel Inside®. Produtividade poderosa no exterior. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel logotyp, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside logotyp, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi och Xeon Inside är varumärken som tillhör Intel Corporation eller dess dotterbolag i USA och/eller andra länder
Tags : ultrabook, celeron, celeron inside, core inside, intel, el logotipo de intel, intel atom, intel atom inside
     DellEMC and  Intel®
By: DellEMC and Intel®     Published Date: Oct 18, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Intel Inside®. New Possibilities Outside. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
Tags : ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside
     DellEMC and  Intel®
By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
Tags : 
     IBM
By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
Tags : application management, application development, organization optimization, authentication, application security, enterprise applications, app blocking
     IBM
By: Dun & Bradstreet     Published Date: Feb 21, 2017
As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master Data Management (MDM) aims to accomplish this goal. Not surprisingly, MDM has become a significant priority for global enterprises, with the market expected to triple from $9.4B to $26.8B by 2020 according to analysts. The reality, though, is that while seemingly everyone is investing heavily in the tools to manage data, few are putting a great enough emphasis on the data itself. And that’s a problem. Poor data quality is said to be costing businesses $3.1 trillion annually – and that’s just in the US alone. The information being put into MDM tools must be mastered first and foremost.
Tags : managing data, data management insight, mdm, master data management
     Dun & Bradstreet
By: Oracle     Published Date: Feb 22, 2019
Market Perspectives: Making Blockchain a Reality in Retail Enterprises
Tags : 
     Oracle
By: Datastax     Published Date: May 20, 2019
Hybrid cloud has arrived. Whether companies have intended to move to hybrid cloud or not, the hybrid cloud reality is here, and while the advantages are numerous, so are the challenges. From data governance to scaling real-time applications, this white paper explains the main issues enterprises typically face with hybrid cloud.
Tags : 
     Datastax
By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Tricentis     Published Date: Jan 08, 2018
Data. It seems to be everywhere today and yet we can never get enough of it. But as it turns out, a lack of data isn’t our problem -- our problem is the difficulty piecing together, understanding and finding the story in all the data that’s in front of us. In software testing in particular, the need for consolidated, meaningful test metrics has never been higher. As both the pace of development and the cost of delivering poor quality software increase, we need these metrics to help us test smarter, better and faster. Fortunately, business intelligence now exists to make this goal a reality. The analytics these tools provide can help drive efficient and effective testing by providing teams with insight on everything from testing quality and coverage to velocity and more. And this knowledge can position the QA team as trusted experts to advise the entire software development team on steps that can ensure a better quality end result.
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     Tricentis
By: Dell Server     Published Date: Aug 08, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. Dell EMC’s Intelligent Automation powered by Intel® Xeon® Platinum processor simplifies the management and maintenance of its PowerEdge server hardware. Designed to drive down the cost and resources associated with server lifecycle management, Intelligent Automation relies on integrated Dell Remote Access Controller(iDRAC) and OpenManage server management soft
Tags : 
     Dell Server
By: Sage Software     Published Date: Oct 23, 2018
Modernise Your Enterprise Management Legacy Enterprise Resource Planning (ERP) solutions are no longer capable of keeping up with today’s fast-moving world – Enterprise Management is the new business reality. Whether you’re a manufacturer, distributor, service provider or mid-market enterprise, we’ll reveal to you a world beyond ERP. • Download our new ‘Move Beyond ERP’ eBook to understand the business challenges you have, and how to meet them. • Understand why businesses are outgrowing traditional ERP and are burdened by its inefficiencies. • Look at the benefits of Enterprise Management, which provides real-time data intelligence, improved forecasting, and accelerated business processes.
Tags : bms, erp, bom, enterprise accounting, enterprise intelligence, drp, enterprise, mrp
     Sage Software
By: SAP     Published Date: Oct 11, 2018
It is shocking to imagine the world where our use of plastic is leading to: • Seas containing 500 times more microplastic particles than stars in our galaxy • Plastic fibers being present in 83% of the world’s tap water and 90% of the world’s most popular bottled water brands • Widespread contamination of fish in our food chain • Seas with more plastic than fish by 2050 This is the reality of the situation we are facing today, and yet it only scratches the surface of the challenges ahead of us.
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     SAP
By: Workday Italy     Published Date: Aug 07, 2018
What is the current state of cloud adoption for Financial Applications? Financial applications have been slower to move to the cloud compared to other domains such as human capital management and procurement. However this is changing, Gartner predicts that within 4 years, 47% of total expenditure on financial management applications will be on cloud applications. That will be up from 30% in 2015. We have included four reasons why we see this tipping point happening right now.
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     Workday Italy
By: Lenovo     Published Date: Aug 31, 2018
? Smarter and more efficient workplaces are becoming a norm as these spaces enhance productivity, collaboration, and efficiency. Lenovo offers the best-in-class solutions to make the organizational workplace efficiency a reality. Starting from endpoint devices which enable workspace optimization to IT automation services, we bridge the gap between user requirements and IT deployments.
Tags : 
     Lenovo
By: Lenovo     Published Date: Sep 11, 2018
Smarter and more efficient workplaces are becoming a norm as these spaces enhance productivity, collaboration, and efficiency. Lenovo offers the best-in-class solutions to make the organizational workplace efficiency a reality. Starting from endpoint devices which enable workspace optimization to IT automation services, we bridge the gap between user requirements and IT deployments.
Tags : 
     Lenovo
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