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response rates

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By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts donít fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumersí attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: Alert Logic     Published Date: Aug 25, 2014
The Security Operations Center (SOC) is where security data is transformed into an effective response to attacks. From investigating threats and scanning for vulnerabilities, to reverse-engineering malware and developing new security content to identify the latest threats, the SOC is a critical piece of the security puzzle. Learn how Alert Logicís SOC operates to protect IT infrastructure from on-premises data centers to the cloud.
Tags : 
     Alert Logic
By: Palo Alto Networks     Published Date: Feb 24, 2016
The threat landscape has evolved and the traditional approach to endpoint security cannot keep up. Detection/response is not an acceptable approach. There are a number of approaches to prevent threats on the endpoint and their ability to prevent unknown and zero-day threats varies widely. Join this webinar featuring a guest speaker from Forrester where we will discuss the findings from a recent commissioned survey they conducted that evaluates these approaches and illustrates that exploit prevention and integration with a network security platform are must-have capabilities. Forrester will also summarize their recommendations for prevention of advanced threats on the endpoint.
Tags : security, endpoint, zero day exploit, forrester, phishing, ddos
     Palo Alto Networks
By: Gild     Published Date: Jun 10, 2015
Increase response rates, build relationships, and restore trust with candidates.
Tags : mass communications, recruiting email, candidates, response rates, relationship building, restore trust
     Gild
By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
Tags : ibm, analytics toolkit, marketers, customer behavior, technology, profitability
     IBM Software
By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
Tags : ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
     IBM Unica
By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Tags : email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Tags : acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
     AcquireWeb
By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Tags : quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
     Quantivo Corporation
By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Tags : neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content
     Neolane, Inc.
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Tags : silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
     Silverpop Engage B2B
By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
Tags : hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share
     Hawthorne Direct
By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Tags : spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
     SPSS Inc.
By: Net Atlantic     Published Date: Mar 04, 2010
This white paper covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more.
Tags : net atlantic, subscriber management, email management, deliverability, response rates, transactional mailing, emarketing, email marketing services/software
     Net Atlantic
By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions youíll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
Tags : marketing solutions, yotpo, best practices, customer experience, response rates, social integration, emerging marketing, customer experience/engagement
     Yotpo
By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
Tags : conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
     TRUSTe
By: Net Atlantic     Published Date: Apr 20, 2010
Register now for this live event! Thursday, May 13, 2010 at 2:00PM EDT/11:00AM PDT (1 hour).
Tags : video email, videohere, response rates, lifecycle, net atlantic, api, click through rates
     Net Atlantic
By: iPerceptions     Published Date: Mar 18, 2008
A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.
Tags : survey, surveys, poll, polls, polling, customer, iperceptions, marketing software
     iPerceptions
By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: CDI     Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
Tags : cdi, connectdirect, email marketing, email programs, b2b email programs, conversion rates, landing page, response rates
     CDI
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